How To Create Brand Style

　　 Brand culture The use of props. Cultural elements are the best elements to express the connotation of a brand. Only culture can go back to ancient times. It will last for a long time to highlight the connotation of underwear brand through cultural elements. It can resonate with consumers and shorten the distance, so that consumers can feel a brand from the heart, from the inside to the outside, accept the concept of the brand and carry forward the dissemination, and loyalty will further sublimate.

In specialty stores / counters, we should pay attention to the following points through the use of some props to brand and display brand culture: the quality of the props used by 1/ must be coordinated with the cultural points advertised by the brand, such as the expression of brand "fashion" elements, never use the traditional and simple props, 2/ props should be vivid, the location of the furnishings should be appropriate, and the display of products should not be covered. 3/ is the cultural concept of rendering and strengthening brand.

　　 Shopping guide Act. (because I can't draw a conclusion that there is no shortage of staff in a shopping space environment. It includes the location, service attitude and smile of the shopping guide. We call it "soft terminal". According to an authoritative magazine, 55.1% of women think that the opinions of others (shopping guide and family members) are the main factors to decide the purchase. 32% of the women think that the salesperson recommends on the spot, 17.5% of them are affected by the location and the degree of striking of the product. The above data show that the form of soft terminals, such as word of mouth publicity by shopping guides, can often form stacking effects on sales products.

Setting of decorative material. Material style and brand style should be consistent. That is to say, the impression of the effect of decoration materials on people's impression, and the positioning of the brand to the consumer's feelings, both coincide. For example, if we use the "Rome column" to decorate, then the brand should give consumers the impression of Europeanization and luxury. If you want to show a brand's "fashion and simplicity", it is more appropriate to decorate with glass and metal lines.

Window display settings. The shopwindow is the soul of a shop. Consumers must see before entering the store. The window has the largest display area in the shop. It must be carefully designed and fully utilized. Its main functions are as follows: 1. display products and increase customers' desire to buy.

2. create the style, match the inside and outside environment factors, use different design techniques and materials to create the style and highlight the visual perception of the product.

3. transmit information. For example, "new products listed", "discounts" and so on.

4. to explore potential consumers, it is possible to display the store's scenes and products through shop windows, thus making it possible for people to stop.

Music playing. The use of music: with cheerful, lyrical songs, to enhance the atmosphere of the purchase site, enhance the brand to show emotional factors. At the same time, let every customer who comes to the shop / shopper feel the pleasure and relaxation of the music, so that he can choose his favorite products carefully.

　　 Image wall Design. Image wall is the visual center of the entire storefront / counters, and is also the focus of displaying the brand culture and image. Therefore, the design of colors and shapes should be perfectly integrated with brand personality and positioning. Different store area should be adjusted to the image wall to achieve the integration with the entire storefront. The image wall design of franchised stores should be considered in the following aspects:

Color: color is the first element of vision. The colors used are designed according to "brand standard color".

Shape: shape is the second element of vision. The design must match the brand's industry nature, product positioning and brand culture characteristics.

Material: texture is delicate in vision. Refer to the above material settings.

Light perception: lighting is the focus and sublimation of vision. In addition, construction technology is also the key.