Secret Key For Quick Sale

POP is the abbreviation of English POINTOFPURCHASE. POINT means "point". PURCHASE is the meaning of "purchase", POINTOFPURCHASE is the "purchase point". Here, the "point" has two meanings. It refers to the point of time concept and the points on the spatial essentials.

Specifically, POP advertising is a commercial advertisement for promoting products, attracting customers, guiding customers to understand products and inducing customers to purchase desire in a favorable time and effective space position. In the underwear store / counter, the following POP ads can be set up:

One Storefront P0P: the facial expressions of the shop, including signboards, windows, signs, etc. In general, the characteristics and seasonal sense of the store / counter are conveyed by commodity objects or symbols.

2. ground POP: use the effective visual space in the store, set up the display rack, stereoscopic image version, X display rack, and easy to pull treasure. Broadly consistent with the level of customer's vision, it is the focus of attracting customers' attention.

3. wall POP: use wall, glass doors and windows, counters and other applicable facade, paste commodity posters, poster leaflets and so on. The main function of beautifying the wall and the commodity notification is to attach importance to decoration effect and rendering atmosphere.

4. suspension POP The hanging from the ceiling shows a moderate height. Such as: brand logo flag, service promise language, mascot, hanging flag and so on. The breeze stirs and causes all kinds of movement, which can directly stimulate attention from all angles. Another point is to pay special attention to the modeling characteristics of suspension POP. New and vivid modeling can better convey product information and attract consumers.

5. shelf POP: use the effective space of goods shelves, set up small POP, such as: "landing on new shelves", merchandise brochures, exquisite folds, small mascots, gifts and so on. Close reading, forcing customers to receive merchandise information. ?

6. instruct POP: arrow logo is a visual communication element containing the meaning of attention, direction and induction. For example, there are signs in the commodity sales area, as well as service consultation desk, shopping guide icon, shopping guide lady and so on. To facilitate customer purchase as the main purpose. ?

7. audio-visual P0P: in Store In the open field, there are TV or large color screens to play product advertisements, brand image advertisements and so on. Capture customers' attention with dynamic pictures and hearing.