Development Of Precise Promotion Plan

< p > business war is also true.

Military enthusiasts and patriots still remember the tragic incident of the bombing of our Embassy in South China. The precision guided bombs were directly shadowing through the sheltered layers of buildings.

From the point of view of business war, if our sales promotion can go through the flashy market, homogeneous sales promotion, homogenized products and sales mode can reach the consumers' mental resources directly.

So the sales growth of Hengxin will surely be just around the corner.

The following are the requirements and details of accurate promotion: < /p >

< p > 1. < a href= > http://www.91se91.com/news/index_c.asp > accurate sales promotion > /a > practical significance: first, to achieve a breakthrough in sales volume on the basis of stabilizing the dominant position of the regional market; in the second aspect, we have created a number of business elite in the operation market.

The preparatory work before the implementation of precision guidance has improved the business skills and analysis and co-ordination ability of the salesmen to a level. After the actual operation, it can be said that the salesmen are pformed from free and loose to professional and rigorous, and are suitable for the excellent business personnel of the company's development.

On the third hand, the loyalty of customers to stores can be consolidated, and accurate sales promotion activities can increase the volume and volume of the stores in the short run.

To inspire execution.

The fourth aspect is to realize the identity of customers, establish brand boundaries and draw boundaries.

< /p >

< p > two, a href= "http://www.91se91.com/news/index_c.asp" > /a >: the use of precision weapons is based on satellite determination, that is, if there is no global geographic map and no satellite navigation, this weapon will be of no value.

Similarly, three aspects of market platform research, that is, 1, the enterprise, this store in daily sales management sales promotion use fine.

2, the effect of sales promotion conducted by the factory or the partners in the store is refined.

3, the sales promotion activities of the competitors, namely the third party, are investigated throughout the whole process.

Operate by a store or a special mysterious customer.

The establishment of research mode can be carried out by third party research companies or selected from university students.

4, the front-line staff's suggestions and opinions (one divides into two), the front-line staff are often experienced and lagging. If they adopt their suggestions, they should use cluster promotion to operate.

That is to increase the intensity of sales promotion, so that one gift can be changed into one gift with three or the same value as other gifts.

< /p >

< p > through the above < a href= "http://www.91se91.com/news/index_c.asp > > Data < /a > to analyze the effect of sales promotion in the same period, so as to analyze pertinent.

< /p >

< p > three, tracking analysis: the detailed figures are submitted to the planning department for analysis, and the number of sales promotion for the same period is obtained, and the sales figures for promotion, name, price, purchase method and promotion period are found out.

Product characteristics of sales.

< /p >

< p > four, determine the sales promotion theme: find out the root of the product sales, understand who to fight, where the target is, what obstacles exist in the middle, how he will react and how to control these.

The sales promotion theme should meet the above requirements, such as the accurate promotion of a fast moving product.

For example, sales promotion for a certain group of people, for example, mobile into campus.

Don't be the same, don't follow suit, just grasp the sales promotion activities of one class at a time.

< /p >

< p > five, listen to the executors' suggestions and opinions: after listening to the theme, listen to the executive layer (that is, the regional manager, product, terminal store manager) on this topic and suggestions.

There should be accurate feedback in 3 days.

Points for attention: personnel at all levels should have a sense of confidentiality and prevention: 1.

2, take out various topics, then choose one to operate.

And there is no accurate time and scope.

< /p >

< p > six, improve sales promotion plan: after finding out the theme, further improve the operation rules of sales promotion.

It includes: starting time of activity (time of activity, time of notification execution, time of meeting, time for release of promotions), ending time and matters (after finishing, inventory of promotional products and corresponding promotional materials, not allowed to be retained privately for further promotion. If necessary, centralized promotion should be carried out at headquarters to suppress sales in a competitor's shop), including 1.

I want to do it and be willing to do it.

2, ways and means of implementation.

Teach the executive layer how to do it.

3, vision description.

< /p >

< p > seven, full implementation: 1, the beginning of the inspection and supervision: whether the promotion is carried out at the same time, whether the sales promotion is carried out according to the standards, whether the execution layer is clear about the promotion contents, and whether the front-line personnel are promoting the sales promotion.

2, monitoring in the process: whether sales promotion is carried out according to standards, consumers' response to sales promotion, sales fluctuation, and staff's feedback on sales promotion.

3, the conclusion after the conclusion is very important. It is clear whether the sales promotion of a single model is reasonable, arouse the consumers' shopping enthusiasm, and predict the actual proportion.

< /p >

< p > in short, the formulation of the precise promotion plan must be based on the reality and the effect is the ultimate goal.

Customer repurchase and oral communication are the criteria.

< /p >