Shop Must Learn Adjustment Method To Double Your Turnover.

People who wear jewelry shops will find that the first few days of the new store business is particularly good, but the business becomes lighter after a long time. P

The main reason is that new shops always have a sense of freshness for people, so they will attract a large part of people's flow. Moreover, there are usually some concessions to promote sales in new shops. Another important factor is the Matthew effect. The more people come, the more people can attract more people. The more people they buy, the more people they can buy to attract more people to buy.

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< p > holidays can be a growth point for your business. Jewelry stores should make full use of holidays to increase their business income.

And in the ordinary days, how should the jewelry store increase sales? I think we should pay attention to four aspects: < /p >

< p > < strong > first, we must improve the < a href= "http://www.91se91.com/news/index_c.asp" > turnover rate < /a > /strong > /p >

< p > we know that people who usually come to the jewelry store usually come to look at it and do not plan to buy your accessories. Some people see their favorite decorations immediately and buy them. We call them impulse shopping. Most people do not buy them even if they see favorite accessories, because they feel they do not need them.

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< p > our general < a href= "http://www.91se91.com/news/index_c.asp" > Jewelry > /a > sells for more than 10 yuan, tens of yuan, hundreds or even hundreds of yuan. In view of our current consumption level and consumption concept, most people still find it difficult to accept (more than 100 yuan ornaments), especially if the age is a little longer, then our things can not really sell out. Not everyone will use our products, let the customers who buy our jewelry feel this superiority! Tell her why this commodity is worth 100 yuan or more.

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< p > remember, what you sell to customers is not the jewelry itself, but the expectation that the accessories can bring to the customers.

Let the customer imagine how beautiful, fashionable, charming, and tasteful that she brought this adornments.

Improving customer turnover probability is the first requirement for successful jewelry store operation.

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< p > < strong > second adjustment < a href= "http://www.91se91.com/news/index_c.asp" > commodity structure < /a > /strong > /p >

< p > assuming that your daily turnover is 1000 yuan. If you sell 10 yuan for 100 items, do you have so many customers per day? If you sell 100 yuan, you only need 10 pieces to achieve a turnover of 1000 yuan! < /p >

< p > of course, your customers can't buy 100 yuan, and this kind of customer is after all a minority. But if you can attract a few people to your shop, it will be a great success for you.

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< p > there is a difference between customer demand and consumption ability in each area. You must distribute the goods according to the actual situation.

For example, 80% of customers need less than 100 yuan, 20% of customers need better products, and you can also subdivide them, such as the percentage of 10-30 yuan, the percentage of 30-60 yuan, and so on.

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< p > < strong > third. Pay attention to industry information < /strong > /p >

< p > is now the information society, and the information of various channels can be found as long as you want.

For example, what new accessories have been released in the latest fashion magazine? What accessories are the heroines in the hit TV series now? You need to know about them and quickly find them and put them in your container.

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< p > < strong > Fourth strengthening after-sales service < /strong > < /p >

< p > we usually have a good attitude towards pre-sale and sale. If we tell her to go away for a long time, we will swear later.

From the point of view of human nature, it is normal, because your efforts have not been recognized and rewarded by others. It is inevitable that they will be angry. But today you are in business and want to run a jewelry store for a long time. You must overcome this human weakness.

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< p > if your customer buys the jewelry that has quality problems or does not like it when you want to change it, you have a better attitude than when she buys it, because you are not only going to do her business today, but you have to keep your eye on the long term. You have to make her your long-term customer.

Remember the 80/20 rule, you 80% of the business is from 20% of customers, no customers repeat purchase, your jewelry store is very difficult to maintain! < /p >