Businesses Should Not Let The Discount Get The Upper Hand.
< p > > a href= "http://www.91se91.com/news/index_c.asp" > product update > /a > fast, goods that have been out of season or out of date, through discount sales promotion, can avoid the capital inflow caused by the backlog of goods, and can cater to the consumers' "real benefits" mentality.
But should businesses consider selling these products in other ways, such as entering a discount store or opening a special area?
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< p > put together the new products of the 100 yuan and the original price of the new product.
The main product is the weapon of the business, rather than the "second tier" product. This kind of propaganda is putting the cart before the horse.
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P, ECCO, Zhen Mei Shi and other high-end brands, its trend elements, strong prices and excellent quality are impeccable, and we rarely see these shops in a big publicity campaign.
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< p > imagine that the new product is less than two months old than a href= "http://www.91se91.com/news/index_c.asp" > price < /a > < --EndFragment-- >. How to win the trust of consumers? Although it is fashionable just now, it may soon be broken into the discount area. Consumers are always shopping in a wait-and-see way. How can they pocket their money easily?
< p > with the change of sales peak season and < a href= "http://www.91se91.com/news/index_c.asp" > off-season < /a >, discount promotions will promote sales growth, but there should be "degree". Promotions should not be the main aspect of sales.
The main products and stable prices can highlight brand strength, win customers' trust and keep sales steady. < /p >
< p > related links: < /p >
P > strong sales is one of the lowest degree of customer participation and satisfaction. The focus of it is that the sales staff can sell their products for profit, and do not care about the interests and real needs of the customers.
This sales mode is also the most easy sale mode for customers to have psychological barriers and regret after purchase.
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< p > illustrative sales emphasize the advantages of the product itself (Advantage), and explain the occurrence of buying behavior by explaining to the intended customers.
Whether the advantages of products match the needs of customers and whether they meet the needs of customers are not concerns.
Customers may purchase products because of their low quality and high quality.
Soon afterwards, it was found that it had little to do with their needs.
So they refused to make two purchases and repeat purchases, and may cause bad reputation in the market due to their psychological changes.
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< p > persuasive sales is mainly to convince customers that products can bring their own benefits and benefits (Benefit).
In this process, customers are still passive participants. They are regarded as being conquered.
Therefore, there is often a phenomenon of excessive commitment in the sales process.
This sales mode brings many hidden dangers and problems to the after-sales service of enterprises and businesses.
At the same time, it also causes complaints and complaints from customers after purchase. The life cycle of customers may be shortened, resulting in the reduction of long-term profits of enterprises.
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