Retail O2O Development Trend: Self Built Platform Or Cooperation With E-Commerce?

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< p > < strong > self building platform benefit < /strong > /p >

< p > 1, strong control, since it is self built website, develop its own APP, then you can achieve all the necessary functions, such as full staff marketing, enterprise group buying function, APP instead of membership card, and enhance interaction.

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< p > 2, a stronger grasp of the future. If we cooperate with the electronic business platform, it means that the entry of the online platform is in the hands of the other side. If the project is not well developed, the other side may stop cooperation. If the project development exceeds expectations, the other party may throw aside its own operation or make harsh conditions.

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< p > 3, self built platform is more conducive to trial and error mode, retail O2O has no mature mode, accumulation of trial and error is the basic train of thought for promoting retail O2O.

Even if the same mode is different, the result may be completely different. For example, all the stores are allowed to buy, stores can be trial and error, different ways of promotion and delivery, and only self built platforms can be flexible to trial and error in different ways.

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< p > 4, brand unique, and cooperation with the electronic business platform, can only be part of the big business platform, self built platform, platform brand can be unified with offline platform.

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< p > < strong > disadvantages of self built platform < /strong > /p >

< p > 1, self built platform investment is bigger, not only to pay the cost of research and development, but also to pay more promotional costs and operating costs.

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< p > 2, can not borrow the supply chain resources of cooperative e-commerce platform, traditional retail SKU is less, mainly to meet the convenience of consumers and one-stop shopping demand, the electronic business platform SKU is more, mainly to satisfy consumers' long tail shopping demand, if the supermarket does not cooperate with the electronic business platform, then the self built platform is difficult to satisfy consumers' long tail single shopping demand.

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< p > 3, if self built platform, customer flow depends entirely on their own development, and cooperation with the electronic business platform is conducive to the pformation of electronic business platform users into their own users.

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< p > < strong > decision a href= "http://www.91se91.com/" > train of thought < /a > /strong > /p >

< p > choose self built platform or cooperate with the electricity supplier. From the above analysis, each has its own advantages and disadvantages, different situations and different goals to decide the result of the decision. Personally, the chain supermarket O2O can have the following kinds of causal choices: < /p >

< p > 1, if it is difficult to start with retail O2O, and even do not favor the supermarket electricity supplier, and the scale of the enterprise is small, then do not choose to build the platform yourself, nor do you want to cooperate with the e-commerce platform.

This does not mean evading evasion, neglecting the electricity supplier, first understanding, post practice, at the same time contacting retail O2O information, initiatively communicating with peers, establishing sensitive antennae, understanding industry information, forming the understanding of Internet retailing, laying the foundation for guiding the strategic planning of enterprises and keeping up with the next wave of zero sale changes.

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< p > 2, if the enterprise has a certain scale, but has not yet seen the feasible retail O2O mode, then recommend the self built e-commerce platform flexible and small-scale trial and error.

The key points of this train of thought are: flexible team, small scale, small investment, trial and error, and many kinds of ways in the commercial field, such as A project, and B project opportunities. Finally, in the case of C project, the purpose of this idea is to excavate opportunities in practice and trial and error, and to organize the team to accumulate layout in practice and to meet the next opportunity.

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< p > 3, if the enterprise has a certain scale, and optimistic about the closed-loop mode of cooperation with the electronic business platform (for the detailed analysis of the closed loop model can be seen in the supermarket business breakout twelve), you can choose to cooperate with the electronic business platform, fully borrow the electricity supplier's platform and traffic resources, and focus on meeting the convenience and one-stop online shopping needs.

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< p > 4, if the enterprise has a larger scale and is optimistic about the whole channel mode, it can learn BBK and WAL-MART strategy, focus on the local, establish online and offline mobile terminal full channel network, step by step, and eventually form in any channel (online store mobile end) with any payment method (online payment of goods on delivery) to buy any commodity (supermarket merchandise department store commodity electrical goods), and can choose stores to pick up goods or deliver door-to-door, using matrix network to stick consumers.

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< p > < strong > third paths < /strong > < /p >.

< p > above, the paper gives two ways and four ways of thinking of supermarket O2O, or quietly watching it change, or low cost trial and error, or to rely on electricity suppliers, or invest heavily in funds to build a closed loop channel.

Is there any other way to make the traditional supermarket trial and error at low cost, to get online traffic and to control the ownership of platform brand by itself?

The author conforms to the above ideas and conceive possible feasible business models.

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< p > by the software company or business consulting company, the third party O2O platform is built. The website is similar to the B2C website. In fact, different regions are settled by a supermarket. For example, Beijing is working with A supermarket. Nanjing is working with B supermarket. The customers in Beijing area see the products of A super market. The website shows LOGO of A mall. The customers in Nanjing region see the goods of B supermarket, and the website shows B supermarket LOGO.

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< p > this website distribution support stores pick up goods, stores deliver goods.

Payment method supports store payment and supermarket card payment.

Marketing supports full staff marketing, large single group buying.

Website can be combined with stores, combined with convenience stores, combined with single store, combined with APP membership card.

Support the establishment of community service station, store customer delivery and other functions, in short, meet the needs of supermarket O2O.

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< p > the supermarket trial and error business (O2O) has become a universal demand. For many supermarkets, the a href= "http://www.91se91.com/" O2O O2O /a has been invested too much, the cycle is too long, and there is market demand.

This platform can save the cost of trial and error entering the supermarket, reduce the cost of platform development, synchronize the connection with ERP interface, and establish commodity database, saving data archiving time and cost.

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< p > this mode enables cooperative supermarkets to be more secure. The local region is the only partner, using independent LOGO to grasp the website more strongly, to achieve a unified brand, and to develop functions for stores, which are more closely linked with offline stores.

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< p > as mentioned above, the important purpose of supermarket decision-makers to do O2O is to form Internet retail understanding. For supermarket decision-makers, the most difficult thing is not what to do, but what to do.

Therefore, the providers of this platform are not only to provide technical platform, but also to provide consultation and information services, set up O2O professional research team of the supermarket, integrate relevant information cases, bridge the lead for supermarket peers, exchange information, share trial and error results and practice experience.

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< p > build a href= "http://www.91se91.com/" > O2O < /a > platform, providing consultation, trial and error, and practice sharing. The author thinks that such a retail O2O platform is more suitable for software companies, business consulting companies or an electric business company. They have R & D resources, consulting experience and operation experience respectively.

If there is an organization of electric business companies, they can also provide long tail products, which will improve the supply chain and increase their turnover rate without affecting the independence of the supermarket e-commerce platform.

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