Fabric Industry: Where Is The Way Of Development Of China's Fabric Industry?
Fabric As a relatively weak link in the domestic textile and garment industry chain, fabric companies often lack inspiration in designing and creating, and are not allowed to locate them. The existence of such problems restricts the sustainable development of China's garment industry.
In order to digest high inventory, in order to meet the personalized needs of clothing brands, what is the way of development of China's fabric industry?
Key words: green and low carbon
"In the summer when the weather is hot and sweaty, the quality of fabrics is very important for the promotion of clothing sales. People's skin is more delicate. If they wear clothes with unqualified fabrics, they will damage people's skin health. And the most healthy fabrics are selected from natural fiber fabrics, and the most comfortable material is to make clothes. " Xie Aimin, chief executive officer of Dongguan Industrial Co., Ltd., said that for example, the underwear market can be divided into three categories: high, medium and low grade. The fabrics used include 40 cotton, 32 cotton, polyester and cotton and so on. Among them, more than 40 cotton products were used in the inner surface layer, and their softness and air permeability were all good. Moreover, after washing, they did not pilling and do not pilling.
"Clothing fabric must focus on the use of green fabrics to ensure that it is harmless and pollution-free, while greatly improving various properties and ensuring people's health. Only fabric products that conform to this trend can really occupy the market. Xie Aimin concluded.
Nowadays, environmental protection, green, low carbon and other words have become popular media nowadays, and these ideas are also incorporated into the fabric in time. Insiders pointed out that in order to digest high inventory and meet the personalized needs of consumers, China's fabric industry began to transform to a small and fine development mode. Low carbon environmental protection has become the development trend of the future fabric. The textile industry "12th Five-Year" development plan clearly stated that with the application of new materials and technologies in the textile industry, the green, low-carbon, civilized and fashionable lifestyle led by product innovation will further tap the great potential of domestic demand.
"For outdoor brand clothing," low carbon environmental protection "is no longer a special selling point, and the use of recyclable materials, recycled materials, organic cotton and natural materials has become the most basic indicator of outdoor equipment. Columbia wind protection, waterproof and breathability technology for outdoor equipment has been providing professional protection for athletes. While many brands continue to use GORE TEX fabrics, Columbia has developed their own fabrics. The reason is that Michael McCormick, vice president of Columbia global marketing and marketing, has publicly stated that fabric companies need to provide customers with updated, comfortable and high-tech products, in addition to balancing the functionality and fashion sense.
Strengthening innovation and enhancing continuity
There is no doubt that clothing enterprises are constantly improving their demands for fabrics. Due to various factors, domestic fabrics can not meet the needs of enterprises for a time, and the ecology, fashion, comfort and functionality of foreign fabrics are gradually attracting people's attention. Although domestic fabric enterprises are strengthening their efforts in various fields, they still lag behind quite a lot.
Fu Qiang, commodity director of Xingtai monsoon wind Garments Co. Ltd., Shenzhen, said that many textile companies are now developing the domestic market because of their poor export, but there are still deficiencies in the concept of new product development and service. After all, it is not in a year and a half that they will be able to adapt themselves from the outside to the inside. He believes that for clothing companies, they always want to see more creative fabric designs, rather than old faces.
"We hope that the fabric enterprises can carry out strict scientific management, enforce strict inspection standards, ensure the same quality of the batches before and after the big goods, provide information services to the clothing brands, pay attention to the effect of the garments, optimize the weaving scheme, and find the best weaving process of the warp and weft yarns." Gu Ying Hua, deputy general manager of Suzhou Yalu Cmi Holdings Ltd, put forward his requirements for fabric enterprises.
In addition, the industry said that with the growing demand for personalized consumption, the current product update rate of clothing industry is also growing faster and faster. Nowadays, a clothing sale from the top shelf to the next shelf is usually only 1~2 months, which will further improve the matching requirements for the upstream suppliers.
"Fabric continuity should be further strengthened. An excellent fabric enterprise is not only limited to time and quality delivery, but also needs to stand in the perspective of clothing enterprises to think about the development direction of themselves and the other side. A fabric from semi-finished products to finished products, whether to bring comfort and satisfaction to consumers, should be expected in advance. In addition, we should strengthen the innovation of fabrics, develop and provide fashionable new fabrics for different clothing characteristics, and help clothing brands gain competitive advantage in the market, and do not match other brands. A children's clothing brand purchasing manager said.
Experts say
Huang Yiqun, vice president of Guangdong Fashion Designers Association
The competition of the future garment industry will be the competition of fabrics. Fabrics will play an irreplaceable role in reshaping the brand competitiveness of garment enterprises. In order to achieve sustainable development and progress, the garment industry will also need to study and attach importance to the material industry. Fabrics can endow clothing with boundless creative vitality and rapidly changing technology value, and add more innovative connotation to clothing enterprises.
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