Downstream Fabric Enterprises Have A Great Sense Of Spring And Summer

In the urgent need to open up the textile industry chain, it is no longer a novelty for fabric upstream and downstream enterprises to build a communication platform by participating in various exhibitions. However, this way of dialogue is still not enough for the fabric enterprises that are in the upstream of the industrial chain. What kind of fabrics do the downstream enterprises prefer, how to attract their attention and so on are a series of problems that need to be overcome before the fabric enterprises.

In order to help fabric enterprises solve problems such as difficult communication and direct communication, and promote the better docking between upstream and downstream enterprises, we have invited 3 responsible persons from different types of downstream enterprises to explore their real thoughts on upstream fabric enterprises.

　 The three elements gather together.

"This year Spring and summer The popular trend is inseparable from three key words: leisure, health and personality. Chen Chen, chief designer of Shanghai San Mao Limited by Share Ltd Asahi branch, opened the door to talk. This trend, casual wear, with its casual and versatile style, entered the wardrobe. At the same time, with the continuous improvement of the current economic level, health has become a representative element of high quality life. People are gradually busy with busy life, and gradually begin to understand how to enjoy life and pay attention to their own quality of life. In addition, with the continuous improvement of the public's demand for individuality, clothing is no longer a simple, uniform product. Everyone hopes to show their understanding of life and fashion attitude through different styles of clothing. Therefore, in spring and summer this year, the personalized clothing on the waist line has been touted by people. Leisure elements can be seen as hot in fashion circles in 2014.

"This year we choose the three popular elements of leisure, health, personality and product planning in the early stage when we choose fabric material," Chen Chen said. After identifying the material of the fabric, the company will select products that conform to the brand positioning from the aspects of flower pattern, style and price. For example, in the first quarter of this season, garment enterprises prefer the lace fabrics that are suitable for summer wear and have good breathability and moisture retention. The R & D personnel will screen the different kinds of lace samples provided by the fabric supplier according to the flower pattern, style and price, and finally determine the surface material.

stay Mention When the company would prefer to choose what kind of fabric samples, Chen emphasized 3 points again, namely, the fine classification, the large quantity and the convenience of ordering. "As long as the upstream fabric companies pay attention to these details and grasp the popular trend and do well in product quality assurance, the possibility of being selected by us is still great." She said.

　 Function and style

"As we all know, clothing is a very seasonal commodity. With the increase of temperature, people often prefer to choose a gentle, slippery, functional clothing product." Li Li, chief designer of Beijing longqingxiang Fashion Co. Ltd.

How can we make the costumes that consumers love and fit for summer? Li Li said from the perspective of fabric selection: "at present, we have introduced a cool suit product, which uses relatively light lining and relatively good permeability of wool and hemp blended fabric. In the aspect of jackets, the enterprises used flax and silk blended fabrics with good skin affinity and breathability. In terms of trousers, we are mainly introducing an air-conditioner filament fabric with intelligent temperature control series, which will interweave excellent Australian Merino wool and air-conditioner fiber (Outlast fiber) in a specific proportion.

She further explained that the air conditioning fiber belongs to the thermal sensitive phase change material encapsulated by microcapsules. When the temperature changes, the heat sensitive material will transform between solid and liquid, thus regulating the reaction of external temperature on the skin to achieve the effect of cool in winter and cool in summer.

When it comes to the emphasis of purchasing fabric, Li Li said that the requirements for fabric and its brand style are closely related. As a mature, socially responsible and custom-made business for many years, Long Qingxiang is always the first factor to consider when purchasing fabrics. In addition, wrinkle resistance, breathability, flower type and softness effect, fabric texture and so on are also factors that enterprises will consider emphatically.

In addition, according to the trend of fashion this year, Li Li said, "in 2014, texture and structure will continue to attract people's attention as the focus of popularity. At the same time, the same series of splicing and crash color stitching are also a popular factor this year. In addition, the professionals want to dress more relaxed and casual, alleviate the impact of long-term work stress and tense pace of life. In the future, career dress will add more sports and fashion elements, which not only embodies professional accomplishment, but also integrates personalized design.

How can we combine these fashion elements with fabric products perfectly? Li Li said, upstream fabric enterprises can design some texture patterns that can show the elegant charm of the fabric itself, such as honeycomb pattern, diamond lattice, and jacquard drawings that can show fabric technology. She further said, "we are interested in design, fabrics that can give designers strong desire for design, and fabrics that are simple but can express a lot of design language."

Finally, Li Lilve said with regret, at present, the tailored garment enterprises and fabric enterprises docking situation is not optimistic. Although the two are upstream and downstream relations, they are basically on two parallel lines. Making clothes only by making clothes and exchanging docking are only limited to selecting goods and purchasing, and can not really complement each other and rely on each other. This has led to the fact that most of the tailored enterprises do not have distinctive clothing characteristics, and their fabric personalities are not outstanding. "Because of the limited amount of fabric enterprises engaged in the single piece and single piece weaving business, most of the upstream fabric enterprises are limited by quantity. We can only place orders when we have large quantities of orders or group purchase orders. This has undoubtedly become a huge obstacle to the development of tailored garment enterprises." Li Li reflected.

Lower threshold and less embarrassment

When it comes to the standard of purchasing fabric, Ma Haitao, director of the village's public design studio, says that when purchasing fabrics, the most important thing is the characteristics of the fabric itself. Different styles of clothes will have different fabric requirements. Some fabrics need to be felt better; others need bigger fabrics; others need to design stronger fabrics. In addition, the color of the fabric is also very important for the designer's brand. A little chromatic aberration will cause the difference between the final product and the expectation, so the requirement for the color of the enterprise is almost harsh. "If fabric companies can improve the accuracy of fabric color in the process of designing and producing fabrics, it will bring great convenience to designers like us." Ma Haitao said.

In addition, Ma Haitao further said, for designer brand, the most popular product is undoubtedly a unique version, color, texture fashion. In order to make better fashion products, enterprises usually use imported fabrics. This is not because the quality of domestic fabrics is inferior to that of imported fabrics, or because we have the mentality of worshipping foreigners, but because domestic fabric enterprises usually have a large quantity of orders, which is an insurmountable threshold for most designer brands.

At present, domestic fabric enterprises are very strict in quantity control, and the ordering quantity is usually between 800 meters and 1000 meters. "If upstream fabric companies can collaborate with designer brands to develop fabrics or styles, then it will be a very good opportunity for us to win and win for designers and fabric companies." He said.