Spring Enterprises Set Up A "Counterfeiting Office" Against The Army Of Shanzhai

< p > < strong > full time counterfeiting and unified destruction, < /strong > < /p >

< p > < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > service industry adjustment period, sales gimmick "retreat to the second line", products a href= "http://www.91se91.com/news/index_q.asp" > Quality < /a > become the "lifeline" of enterprises, more and more brand enterprises will fight fraud into daily work.

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< p > "5, 4, 3, 2, 1, ignition!" in the morning of June 18th, POOVE (China) Co., Ltd. headquarters in Nanan, a "zero tolerance, help journey" as the theme of the fight against counterfeiting, destruction of counterfeit goods activities staged.

With the orders of the commanders, tens of thousands of counterfeit goods seized from the counterfeiting operations of enterprises were instantly blaze into flames.

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Chen Jinbo, the person in charge of POOVE (China) Limited, said that they not only set up a special anti-counterfeiting group within the enterprise, but also invested a lot of manpower, material and financial resources in the nationwide investigation, identification and collection of counterfeit and shoddy products, and worked together with law enforcement departments such as industry and commerce, public security and other departments to jointly crack down on counterfeiting and selling behavior in P.

Since 2012, enterprises have launched hundreds of anti counterfeiting activities online and offline. They have been spread throughout the country, smashing up counterfeiting and selling 400 dens, accumulatively shielding more than 100 shops, involving tens of millions of dollars, and dozens of lawless elements involved have been severely punished by law.

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< p > Anta, the leader of the sports industry in China, has appeared in recent years, which is similar to Anta brand names, graphic trademark convergence, similar advertising slogans, and consistent with the industry. It has seriously infringed the intellectual property rights of Anta brand.

Anta sports actively cooperated with relevant law enforcement departments to severely crack down on manufacturing sites of fake and shoddy products, and unified the destruction of counterfeit and shoddy products.

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In the early years of the year, the marketing case of the seven wolf crackdown on the brand was even more talked about by the industry. P

At that time, the seven wolves took a big beating to fight against counterfeiting, and sent several counterfeiters to court. For a time, the "true and false wolf war" became the front page news of the media in Shanghai, Beijing and Guangzhou.

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< p > < strong > the status is outstanding, with special expenses < /strong > < /p >.

< p > reporters learned from the industry that in order to maintain the hard won brand image and reduce the loss of enterprises, a number of local enterprises in Quanzhou have set up a "counterfeiting office" in recent years.

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Anta P has long attached importance to the work of counterfeiting and safeguarding rights. Since 2006, special departments have been set up to cooperate with industry and Commerce and public security to carry out this work, forming a long-term mechanism to effectively crack down on criminals who manufacture and sell counterfeit products and fully protect the legitimate rights and interests of enterprises and consumers.

Anta said.

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Less than P, as early as 2002, the seven wolf company set up a counterfeiting group, which became one of the internal administrative departments of the company. It was responsible for protecting the trademarks of the seven wolves and safeguarding their own interests and image.

In terms of intellectual property protection, the seven wolves have always been at the forefront of Quanzhou enterprises. In 1988, the company applied for registration of "seven wolves" trademark. Since then, the company has been paying attention to the protection of intellectual property rights for more than 10 years.

Every year, the company spends hundreds of thousands of yuan on the protection of intellectual property rights. Apart from the "counterfeiting" office, a trademark department is also included.

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< p > Chen Jinbo introduced that in order to further maintain brand image, protect consumers' rights and interests, maintain healthy and healthy market operation order, POOVE formally established a full-time anti-counterfeiting group in 2012.

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< p > "fake and shoddy" is a vicious fraud against consumers. It is the bounden duty of enterprises to stop "a href=" http://www.91se91.com/news/index_q.asp "infringement" /a "behavior in time.

Chen Jinbo told reporters that we should establish a sound long-term mechanism for counterfeiting and counterfeiting, carry out the fight against counterfeiting to the end, effectively protect the legitimate rights and interests of consumers and business partners, and promote the healthy and sustainable development of the industry and the market.

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< p > < strong > online rights protection has gradually become the focal point < /strong > /p >

< p > in recent years, along with the development of electronic commerce, many brand enterprises are also extending their range from offline to online.

At the end of last year, Chai Haitao, deputy director of the national anti counterfeiting and counterfeiting office, said in public that new trends in infringement and counterfeiting appeared and the key links shifted to the Internet. In 2014, it will focus on combating Internet sales and disseminate piracy, import and export of counterfeit and shoddy products, etc., and work with e-commerce network platform operators to jointly combat infringement and counterfeiting.

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< p > "illegal criminals are now eyeing the Internet, especially online shopping. They can make use of Internet technology widely and sell electricity technology, so they can make profits in this respect."

Chai Haitao said that the manufacture and sale of fake and shoddy products through the Internet are different from traditional counterfeiting and selling. The characteristics of network selling and selling counterfeit products are characterized by strong concealment, long chain of illegal crimes and large-scale crimes.

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< p > "we have also combined some e-commerce operation platforms to crack down on brand infringement on the Internet."

Chen Jinbo believes that although the road of brand counterfeiting is a long way to go, the ways and characteristics of Internet counterfeiting infringement pose a new challenge to law enforcement and crack down on illegal and criminal activities. However, if we do not protect our brands and our own intellectual property rights, any innovation will be empty pavilions. Only by cracking down on all kinds of violations can we escort the healthy development of enterprise brands. < /p >

< p > Mr. Lin, a legal profession, said that enterprises should strengthen the patent protection of enterprises from the point of view of intellectual property rights, and to a certain extent, curb the spread of counterfeit and shoddy products.

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