• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Shoe Brand "Mixed Up" Design Needs Innovation

    2014/6/28 13:57:00 24

    ShoesClothingShoes And HatsBrand

    < p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201406/28/20140628015958_sj.JPG "/" < > > "


    < p > for women, the unique charm of summer lies not only in dancing but also in feet.

    But this summer, it's hard for women consumers to buy a pair of fancy shoes.

    I browse a large number of Shopping Mall, and the biggest feeling is the "hybrid" of the individual shoes brand.

    < /p >


    < p > this kind of "mixed up" is not normal in the same store. < a href= > http://sjfzxm.com/news/index_h.asp > brand shoes > /a > the uneven quality of the products. This is normal. After all, the cost input and the target audience have their own location. The problem is that it is difficult to convey a unified design style for the single brands of the same brand. Even worse and puzzling is that some domestic shoe brands are blatantly plagiarizing in the details of the design: last year, a Italy brand's sandal sandals were particularly outstanding because of the ingenious design of the heel and the retail price of up to 1000 yuan.

    This summer, the details of the same design, in several domestic brands of shoe rack "everywhere".

    < /p >


    < p > first, the appearance design of shoes in every season is actually an intellectual property right. The design itself condenses the wisdom and innovation of designers, is the result of the work of intellectual workers, and should enjoy the protected rights and interests.

    The phenomenon of plagiarism is common, and objectively condone unfair competition between shoe companies. Unjust enrichment is not conducive to the cultivation of innovative business ecosystem, but also blocks the overall upgrading of China's footwear industry and is difficult to adapt to international competition.

    < /p >


    < p > "bring doctrine" to the throne, the original and the plagiarist in the same mall, "harmonious coexistence".

    Perhaps this is a "hidden rule" in this fast moving product industry, but this obviously underestimates the intuition of female consumers. It is difficult to rush to this brand's disgust and denial in the instant of seeing the copied product.

    This kind of resentment from consumers should not be what the plagiarism wants to see, and perhaps the domestic shoe enterprises that do so do not care so much and so long.

    However, the domestic shoe enterprises have completed the industrial upgrading from low-end processing to independent design, which is the trend of the times. The shoe enterprises with clever plagiarism will be the first to be eliminated in the competition.

    < /p >


    < p > China is currently the world's largest producer of a href= "http://sjfzxm.com/news/index_h.asp" > shoes < /a > China. In the world's annual output of 15 billion pairs of shoes, China's share accounts for 10 billion pairs. Behind such production, there are few high-end brand designs.

    < /p >


    < p > in addition to the competition among a large number of shoe manufacturers in the Chinese market, Chinese shoemaking enterprises as a group are also competing with the shoe manufacturers of India, Indonesia and Vietnam competing for international markets such as Europe.

    Stagnation is a setback in this long and fierce competition.

    At present, Portuguese and Spanish shoe companies are accelerating the upgrading of product design.

    < /p >


    < p > secondly, at present, a commercial environment that encourages innovation and intellectual property rights has not yet fully arrived, and the rules of the game and the market environment can not be changed in the short term. Consumers have already put forward higher requirements for the brand recognition of shoes. The recognition of this brand is more directly passed to consumers through the appearance design, and consumers' approval of the design is the first step to establish consumer dependence.

    This is especially true for shoes such as fast moving products.

    If shoe companies do not take the initiative to adjust, it will be difficult to adapt to this change from the domestic consumer market.

    < /p >


    < p > in the same Shopping Mall, a 120 year old Czech shoes brand attracted the author's idea.

    The shoes of this brand look "unattractive", and the texture of their skins and plain coloring are not fancy, they do not follow suit.

    In the selection, the author has been entangled with three pairs of fancy shoes for a long time, because they are all unusually difficult to handle. However, the reasons why they are difficult to handle are different: a pair of heels is the most expensive material of velvet, and can not be used for water. A pair of shoes and wax that needs to be produced by this brand is used, while the other one can not be oiled and can only use waterproof spray.

    However, after careful consideration, there are three things behind the "difficult to handle" situation: they are all pursuing the details of the quality of products, while maintaining the unique differences of each shoe.

    < /p >


    < p > this pursuit has formed the unity connotation of the brand. The unique identification degree is undoubtedly the underlying reason for this brand to survive for 120 years.

    A keen female consumer can appreciate the originality of the designer behind the shoes. Each pair of shoes is like a life body, conveying the designer's thoughts.

    Consumer recognition of a shoe is more of a recognition process for the designer, but also a process of brand identification.

    This kind of brand recognition, which remains unchanged for hundreds of years, is like a "hidden patent". It is part of the brand value. I am afraid it is difficult for the quick success and instant benefit shoe companies to copy it.

    < /p >


    At present, China's economic growth is more and more emphasis on the contribution rate of consumption, while the increasing exports of Chinese families' purchasing power are the products of high quality and high recognition. P

    In April this year, the International Monetary Fund released a report that China's household debt ranks fourth in the 11 Asian countries surveyed, while China's salary growth has exceeded housing prices. Statistics show that the average income of urban and rural areas has a positive growth of 10% to 12% in 2013.

    According to the analysis, the average Chinese consumer consumes only 2.5 pairs of shoes per person per year, far lower than that of the US consumers at 7.5 pairs per year. There is great potential in China's shoe consumption market.

    < /p >


    < p >, in the face of the huge domestic consumption market and the accelerated upgrading from international competitors, smart a href= "http://sjfzxm.com/news/index_h.asp" > shoes enterprises < /a > only respected independent design and actively promoted pformation and upgrading is the positive solution.

    < /p >

    • Related reading

    Adidas And Nike Play A Commercial Battle In The World Cup.

    Footwear industry dynamics
    |
    2014/6/28 11:27:00
    45

    "Old Shoes" Shop Is Hard To Find An Advantage To Dominate The "Silver Market".

    Footwear industry dynamics
    |
    2014/6/27 16:10:00
    53

    Wenzhou Shoes And Clothing Factory Leads Consumption Value To Return To The Market Position.

    Footwear industry dynamics
    |
    2014/6/27 11:01:00
    39

    Domestic Shoe Enterprises' Appearance And Design Market Is Not Guaranteed.

    Footwear industry dynamics
    |
    2014/6/25 12:49:00
    29

    Manufacturing Industry Such As Footwear And Clothing In America Is Growing Slowly, And The Government Encourages Reflux Production.

    Footwear industry dynamics
    |
    2014/6/25 10:25:00
    16
    Read the next article

    Ghesquiere Takes Charge Of LV'S First Commercial Blockbuster To Show Minimalism.

    Ghesquiere's first advertising blockbuster in charge of LV is fresh. We can see that this season, LV is making every effort to show its minimalism. When LV announced last month that Juergen Taylor, Bruce Webb and Anne Leibowitz dream group will shoot the autumn advertisement of LV2014, in fact, it means the great combination of photography and coffee.

    主站蜘蛛池模板: 无码高潮少妇毛多水多水免费 | 最近在线观看视频2019| 国産精品久久久久久久| 人人妻久久人人澡人人爽人人精品| 一本久久综合亚洲鲁鲁五月天| 精品视频在线看| 成人午夜视频网站| 午夜夜伦鲁鲁片| www.一级毛片| 狠狠色综合色区| 国内精品久久久久久久久齐齐 | 国产精品自在线拍国产手青青机版| 亚洲精品无码永久在线观看| 97人人添人澡人人爽超碰| 欧美黑人videos巨大18tee| 国产综合无码一区二区色蜜蜜| 亚洲成av人影片在线观看| 私人影院在线观看| 最新更新国内自拍视频| 国产在线观看无码免费视频| 久久久久无码国产精品一区| 美村妇真湿夹得我好爽| 好先生app下载轻量版安卓| 亚洲精品无码人妻无码| 一级一级女人真片| 日韩欧美国产三级| 国产av永久精品无码| 一出一进一爽一粗一大视频| 波多野结衣一区二区免费视频 | 樱花草在线播放免费| 国产又黄又刺激又爽视频黄 | 香蕉视频污在线观看| 最新欧洲大片免费在线| 国产一级做a爰片久久毛片| 一区二区三区在线免费| 正在播放国产夫妻| 国产无套露脸视频在线观看| 中文永久免费观看网站| 男人插女人app| 国产精品人成在线播放新网站| 久久夜色精品国产嚕嚕亚洲av|