Interview With Bu Xiaoqiang, General Manager Of Hong Kong International Fashion City

The market effect of < p > Guangdong fashion week stems from the market power formed around the platform of fashion week, and it is also driven by the market force's promoting role in the pformation and upgrading of Guangdong's garment industry.

In the past, fashion has always been independent of national boundaries. Through a fashionable interpretation of local design and international brands, a review of the fixing of magnesium lamps can not only define the trend of fashion, but also strengthen the exchanges and cooperation between Chinese garment enterprises and international garment industry.

The annual Guangdong fashion week will be on schedule again in August. In 2013, Milan's first show has not yet returned to the red cotton. The pointer of the tide vane has been pointing to this August. As one of the important venues of Guangdong fashion week, what kind of surprise and subversion will the red cotton fashion week, which is the main content of the international fashion show and fashion trend release event, bring to the industry? < /p >

< p > Bu Xiaoqiang, general manager of the red cotton international fashion city, said that the red cotton International Fashion Week special activity was not regarded as a "regular meeting" of the fashion week in Guangdong. Instead, it was based on strengthening cultural exchanges, optimizing the integration of resources and expanding market channels. In particular, the Milan show was introduced into China for the first time in 2013, and conducted in-depth cooperation with Italy Fashion Association to further promote exchanges and cooperation between China and Italy fashion apparel industry, and further highlight the internationalization level of the red cotton international fashion city.

The fashion interaction between kapok and Europe, Korea and Japan is still being explored and tried.

In Bu Xiaoqiang's view, the integration of Guangdong's local design advantages and international fashion resources to promote the exchange and docking of more domestic brands and international fashion brands and truly enter the international arena is the platform value and cultural value of fashion week.

< /p >

< p > < strong > channel development is based on international < /strong > /p >

According to the international trend, the external demand market is shrinking, the trade friction is aggravating, and the cost advantage is decreasing. The development of clothing and textile enterprises is changing from price competition to the comprehensive competition based on brand, design, fashion and culture. Making efforts to design innovation and brand development has become the only choice for enterprises. P

From the domestic situation, China's textile and garment industry is facing industrial upgrading and pformation due to the expansion of domestic demand market, domestic fashion and international brand entry.

Under the influence of domestic and international environment, the red cotton international fashion city has been developing channels in the process of internationalization, striving for pformation and upgrading.

< /p >

In the early years of 2014, Andrea hired Mr. P as the operation director of the European brand apparel channel department, and the European channel development mode and brand introduction of "Europe governing Europe" were more pragmatic.

It is reminiscent of the 2009 test of water Koreans in Korea, attracting a large number of famous brands, including South Korea's famous designer, Yu Ming, and so on. The Korean brand pattern of red cotton has been highlighted. As a bridgehead for Korean brands to expand the Chinese market, kapok has also gained popularity in Korea.

< /p >

< p > > a href= "http://? www.91se91.com/news/index_c.asp" > Bu Xiaoqiang < /a > said: "the success of Koreans in Korea has proved that the development of the international market needs" the right remedy ". The European fashion brand has experienced the market test in the long history of the history, and has reference and guiding significance.

If we want to expand further on the international road, we need to rely on the introduction of "external brain" to provide some important elements such as consumption habits and consumption concepts in foreign markets, especially in the way of international brand operation. Andrea is the right person to choose.

On the 7 th of April 27, 2014 ~5, Andrea guided the red cotton brand to visit the Bologna and Naples Cis Nola clothing wholesale market in the form of visiting group, appreciating the latest fabrics and styles of the world's top brands, saving the trend and fashion in Europe, and inspecting the fashion and lifestyle of the local people in Italy.

Kapok has pformed pure foreign clothing trade into brand introduction.

The members of the survey show that the survey has benefited a lot, and the European fashion ideas and designs are of reference to domestic independent brands.

< /p >

< p > referring to the problems encountered in the development of European channels, Bu Xiaoqiang said: "because of the differences in cultural and life concepts, the introduction of European brands is not as smooth as expected.

For the sake of business interests, even if it is difficult, I still have confidence in the expansion of the European market. What kapok needs to do is to be more down-to-earth, rooted in reality, deeply butted and communicated.

< /p >

< p > < strong > > a href= "http://? www.91se91.com/news/index_c.asp" > Milan < /a > fashion again show red cotton < /strong > /p >

Last year's red cotton debut in Milan, P, is a new green in Guangdong fashion week. It has established a good reputation in the domestic apparel industry. It has played an active role in promoting the fashion industry in China, and has become an important platform for docking, communication and cooperation between domestic brands and Italy fashion brands.

This year's red cotton International Fashion Week red cotton will continue to work with Orita to create a more fashionable Milan fashion show.

The red cotton of August is unfashionable.

Strict screening of Mauro Gasperi, Alex Mitchumm, Alberto Zambelli, CAMO4 different styles of Italy fashion brands will open their first Chinese show, showing Milan fashion worshipped by fashion people.

< /p >

< p > clothing economy in Europe and the United States is ahead of China, and the trend of research and analysis is relatively mature.

For example, the clothing industry in Paris and Milan has carried out fashion color research in the form of seminars, forums and other forms of life, and published two fashion trends every year on fashion week.

Domestic fashion trend research is relatively backward, most enterprises grasp the trend of fashion basically from the imitation and follow the trend of foreign trends.

Therefore, during the fashion week, the interpretation of 2015~2016's fashion trend will be of great significance for promoting the research of fashion trend and guiding the enterprises to accurately grasp the fashion trend.

< /p >

< p > "this year is also the Milan show, but it must have overturned last year."

Bu Xiaoqiang said.

This year, we will focus on the integration of humanities, green environment and art. We will fully demonstrate and display the concept of clothing culture and fashion, and show the top trend of international fashion today, so that the audience can feel the most passionate fashion and trend.

The new T stage design, the 28 international models, integrates the international fashion elements in the design of the dance, no matter the creativity, form and layout will be refreshing.

Orita will join hands with Jiali, famous models and brand merchants in the world bikini model contest, and give on-site comments and suggestions on window display.

< /p >

< p > < strong > future design < a href= "http:// www.91se91.com/news/index_c.asp" > red cotton < /a > blooming < /strong > /p >

< p > red cotton international fashion city has always provided the most fertile soil for the commercial brand development with the open mind. This August, Bu Xiaoqiang, a trader in the red cotton fashion week, is committed to providing a platform for the returnees designers to fly their dreams.

< /p >

< p > Bu Xiaoqiang introduced the idea of supporting original design not only by the response of the designers, but also by the strong support of the Italy fashion guild.

It is reported that 8 new designers who participated in the red cotton international fashion week were recommended by the Italy Fashion Association. Many years of overseas education background precipitated not only the fashion strength of Chinese traditional characteristics, but also the balance of Chinese and foreign fashion styles drawn from overseas aesthetic concepts for many years. With the sensitivity to foreign fashion and the international perspective, I believe it can bring impetus to China's fashion industry.

< /p >

< p > emphasis on design has always been an important development direction of the brand strategy of the red cotton international fashion city. Bu Xiaoqiang said that the internationalization of fashion week can not be simply interpreted as the development of international brands and designers as the core.

More importantly, we should understand the designers themselves and the progress of permeability. The red cotton International Fashion Week aims to build a platform, establish high-quality cooperation between enterprises and designers, produce and sell the designer's products, and support the development of the new designers in an all-round way. It promotes the design communication between Chinese local designers and overseas designers, and promotes the rise of fashion in the whole designer's field through the collision of aesthetic ideas.

< /p >

< p > it is understood that in order to promote the better development of the original designer of returnees, the red cotton international fashion city will integrate the advantageous resources, focusing on the exhibition of designer's brand, fashion couplet and media promotion.

A group of excellent original designers and many overseas fashion designers will shine brilliance in the red cotton with their brands.

< /p >