The Golden Rule Of Effective Commodity Display

< p > < strong > 1. plan and preparation < /strong > < /p >

< p > good plan and preparation is the beginning of success.

Make sure you have the necessary display equipment and tools, including display accessories, pins, pens, paste, stapler / needle, scissors, nails, ladder, tape, rack, rope, flags, price stickers, etc., and make corresponding plans and preparations.

If you plan ahead of your competitors, you win half the battle.

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< p > < strong > 2. < a href= "http://? www.91se91.com/news/index_c.asp" > Customer Relationship < /a > /strong > /p >

< p > with good customer relationship, customer support can be obtained to create good display performance.

Let the customer be your good friend, persuade him to accept the benefits of display, try to attract the attention and interest of retailers, respect his objection, understand his feelings, see problems from his point of view, and be patient and strive for it.

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< p > < strong > 3. < a href= "http:// www.91se91.com/news/index_c.asp" > Customer /a > point of opportunity < /strong > /p >

< p > in the customer's shop for the opportunity to occupy the best display location and make the best display, we should consider the following questions: < /p >

< p > to know which customer place you want to display and see which brand needs to be displayed.

Decide on the size and type of display items needed, find the appropriate display locations (remember Zai Xin in the main road), explain the concept of display, emphasize the interests of display, respond to retailers' objections, and agree to allow customers to agree to the display time.

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< p > < strong > 4.. Familiarity with your own a href= "http:// www.91se91.com/news/index_c.asp" > display /a > auxiliary equipment < /strong > /p >

< p > posters, rack hangers, empty containers, boxes, counters, display items, hangings, samples, books, leaflets, leaflets, labels, labels, etc., should be especially familiar with and familiar with.

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< p > < strong > 5. make full use of your imagination to do well in exhibition < /strong > /p >

< p > make the most effective use of all available space and consider whether there are any other ways to use your display aids to make the display more prominent. At the same time, find out what your competition is doing and take corresponding countermeasures. Use relevant equipment to strengthen your display and make it stand out; finally, make sure your display is consistent with your product positioning.

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< p > < strong > 6. display of small secret > /strong > /p >

< p > the following tips may benefit you: < /p >

< p > don't make your customers not easy to get your product, which will affect the customer's purchase.

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< p > do not let your poster or display be covered by other products or things. This will allow your opponent to take away your sales opportunities.

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P do not let retailers feel that it is not easy to pile up replenishment, and retailers feel that they will refuse to display them according to your requirements.

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< p > do not stack different types of products together, which will cause customers' unpleasant feelings and associations. If washing powder and food are put together, consumers will have anxiety and insecurity.

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< p > to try to seize a good display position. The main road for customers to travel frequently / must is the first choice.

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< p > the placement of your display can be seen from the outside so as to attract customers' attention.

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< p > before the customer has reached the display of the stacked product, let the customer know your display location.

For example, the use of signs, otherwise, it is likely to be stacked display meaningless.

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< p > put your display closer to the cashier's desk or the side walls of the cashier. Customers can see it when they are waiting to be served.

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< p > try to use some small "instruction / reminder" display to display a few products on the counter, while the main products are displayed on the shelves of customers standing facing the direction < /p >.

< p > vulnerable brands should strive to be displayed next to the first brand.

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< p > > strong > 7. shelf shelf skills < /strong > < /p >

< p > pay attention to several aspects: the products on the upper shelf are at least consistent with the market share; the largest ones account for 70% of the same goods location.

The display of all products should be arranged according to the degree of contribution, and a good display plan must be established.

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