Yongqing: Tian Lai Garment City Makes It A Hot City.

along with Beijing Tianjin Hebei The speeding up of the integration strategy and the spread of news of moving and Dahongmen merchants' relocation, Yongqing's Langfang small town, which has long been unknown, has been famous for a while. People who have been attracted from all sides have broken the original tranquility of the small town. But in the eyes of outsiders, Yongqing is still faced with the dilemma of choosing a modern garment city to seek industrial transformation or stifling its own "greenhouse economy". The Beijing Commercial Daily reporter in the process of visiting the field found that Yongqing seems to have broken the old thinking of fish and bear's paws, and is planning to build a "first-class international clothing city" by green fields.

　 Impression of Yongqing

The "hot" small town in the wholesale market

In the morning, there are not many people at the 828 bus terminus on the roadside on wing Wai Station. But in the thin and scattered crowd, Li Li, who carries a black wholesale bag, is especially eye-catching. She is a native of Guan County in Langfang, and Li Yongqing has only one way to go.

In 2009, Li Li started his own business and rented a 20 square meter small door face in Guan Wan Hui square for the management of the clothing store. After five years of hard work and watching the business of his store becoming more and more prosperous, Li Li plans to rent another shop so as to expand his business. But the journey from Dahongmen to the capital wholesale city of Dahongmen for nearly three hours has made Li Li headache.

Although the 828 roads (formerly 943 roads) that had been opened to traffic in 2012 shortened the time for entering Beijing, but because of their little business, Li Li took a chance to visit the clothing market in Beijing every week, which made him feel a little more than the loss.

Until the beginning of this year, when a news agency moved to Yongqing International Garment City, Li Li and the surrounding shops were excited. Because when the clothing city was built, they no longer need to toss and move the batch and Dahongmen.

In 2006, Yongqing International Garment City construction began to break into the new industrial town of Taiwan. Arguably, after several years of development, Taiwan's industrial new town should have an initial influence. However, when driving into the Yongqing boundary, there are no signs of too many new towns. It was not until the location of Yongqing international garment city that some publicity advertisements came into view. The slogan of "Beijing Nancheng Taiwan new town" and "Yongqing International Garment City" and the billboard merchants' billboards surrounded the large areas of both sides of the road show the great changes that may happen in the future.

The rumble of large tower cranes was heard on the empty road in the clothing city. Many migrant workers are coming to apply for the construction sounds. After the news of Beijing clothing wholesale market merchants moving out and Yongqing stepping up the construction of the clothing city were widely reported by the media, a large number of odd jobs came here to find jobs.

On the construction site, after a hard day's work, he was lying on the simple wooden plank bed outside the garment processing factory which was being constructed. He said that when the clothing city was built, it was ready to pick up the children so that children could get closer to Beijing.

In the construction company, there are many villagers nearby, like Zhang Qiang. They sold their homes to Zhejiang businessmen for the development of the clothing city, part of the village, the county town, to do odd jobs, and many villagers stayed at the site to help their families.

In the construction plant, a temporary small supermarket owner is like this. He looked at the floor of the factory building and made a determined decision. "When the clothing city is really built, rent a small face and become a small boss." And this seems to be the desire of many local villagers.

Yongqing is located in the south of Beijing, located on the central axis of Beijing and 60 kilometers away from the two cities of Beijing and Tianjin. However, the agricultural county, located in the golden eye of Beijing, Tianjin and Hebei, has been at a low level in economic development. Statistics show that the total economic volume of Yongqing county has been in a backward position in various districts and counties in Langfang for several consecutive years. In 2013, the county's fiscal revenue was only 920 million yuan, and 340 thousand of the 380 thousand permanent residents were agricultural population.

In order to successfully transform the revenue and improve the quality of life of residents, the Yongqing county government has been planning to undertake the great task of Beijing's New South City as early as six years ago. It is understood that in 2009, when Beijing proposed the Chengnan action plan, many bosses of Zhejiang garment enterprises in Nancheng began to realize the new challenges brought by regional development. Since then, Zhejiang businessmen began to seek new foothold.

In September 13, 2010, the "Zhejiang business new town" (now Yongqing International Garment City) project, which was invested by 30 billion yuan in Beijing and Zhejiang merchants, was built in Yongqing industrial town of Taiwan. The plan covers an area of 20 thousand mu. Although four years have passed, Yongqing International Garment City has not much improvement, but in early April of this year, a piece of news about "moving batch to move to Yongqing" was suddenly brought to life in this "clothing city" which is still a construction site.

The Beijing Commercial Daily reporter found in the field visit that the registration form in the Zhejiang Xincheng club was densely recording the contact information of those who came to consult that day. In the notes of contacts, there are quite a few "dynamic merchants". Most of the demand columns contain keywords such as shops, land purchases, factories and logistics.

In addition to the outdoor business, there is also a keen sense of service practitioner. "In addition to leasing factories and buying land, there are also businessmen who want to do business matching, such as trademark registration companies." An investment department staff to the Beijing Business Daily reporter said.

A person in charge of the new industrial town of Taiwan, Yongqing, who did not want to be named, briefed the Beijing Business Daily reporter on the latest progress in the construction of new towns. "At present, eight self built factories have been built, each with an area of about 6500 square meters, but they are still empty, and more than 30 garment processing plants are being built. This is the progress of the processing plate. However, in terms of Commerce and trade, the planning has just come out, and no merchants have come to do business. The first phase of the industrial new town project is invested and built by the Zhejiang garment enterprises in Beijing. The two and three phases of the project will be invested by enterprises in Hubei and Hebei.

　 　 industry Feel the pulse

Zhejiang merchants seek new foothold in integration

The area of Yongqing international garment city is still called "Taiwan industrial town", which was developed by Taiwan businessmen ten years ago. However, due to the lack of planning for the Beijing Taiwan Expressway at that time, Taiwan's new industrial town ended in bad investment. A Ministry of investment department staff told the Beijing daily news that after the withdrawal of Taiwanese businessmen, the local government took over and introduced Zhejiang merchants, and registered the name of "Zhejiang clothing city". Now, in order to highlight the regional characteristics of Yongqing, we call it "Yongqing international clothing city".

In May 16th this year, the eight main markets in Dahongmen, Beijing signed the Yongqing International Garment City, and used the voice of the market to give a clear answer to the previously unsettled location.

It is understood that the contract involves eight main Dahongmen markets, namely, Beijing Jing Wen clothing wholesale market, Beijing Dahongmen textile wholesale market, Beijing everlasting curtain City, Beijing North world light textile city, Beijing world trade shoe city, Beijing Tianxing fur market, Beijing century Dan Hsiao Hua small commodity comprehensive market and Beijing Sheng buy Gift center. There are more than 9000 shops and 35 thousand employed persons in these eight markets, and the turnover accounts for 50% of the Dahongmen business circle.

Yang Huabin, Secretary of the Taiwan Industrial New Town Committee and director of the management committee, said that the signing of the eight major markets in Dahongmen has taken a substantial step. "Every market operator has its own development rhythm and direction. Taiwan industrial new town respects the market's independent choice on the basis of providing superior development environment.

"Our mall merchants will move to Yongqing as a whole." Wang Jilei, chairman of the Dahongmen textile wholesale market in Beijing, one of the above signing markets, admitted that merchants in the wholesale market were willing to move to Yongqing, because some clothing companies gathered in Daxing had moved to Yongqing. As the upstream suppliers of these enterprises, fabric wholesale enterprises were more likely to form industrial chains with processing and manufacturing enterprises.

In fact, there are many competitors in Yongqing. The latest news is that a number of satellite towns, including Hebei Baigou and Tianjin Xiqing District, have joined the battle for Beijing wholesale markets to move out to merchants.

When it comes to why Yongqing is located in Dahongmen, Chen Bingliu, chairman of Beijing Luqi dress and adornment limited company, also said that the number 828 bus has been directly from Beijing Dahongmen to Yongqing and even the telephone number of the company can apply for the number of the 010 area code. The commuter bus commuting to work is equivalent to not leaving Beijing. These are the factors that he chose to take into consideration by Yongqing.

Another reason for the close proximity is that "Zhejiang businessmen who develop and operate the garment city are from the clothing wholesale market of Dahongmen business circle".

Beijing Business Daily reporter visited Hebei industrial and commercial bureau website shows that Yongqing county Zhejiang clothing new Town Investment Co., Ltd. (Zhejiang business new town) was founded in May 12, 2010, the registered capital is 30 million yuan. The main business areas include clothing manufacturing industry investment, management, real estate investment, property management, market management, and sales of clothing, building materials, steel and other businesses.

The column of shareholders in Zhejiang new town also revealed the identity of investors in Yongqing clothing city, such as Lu Jian Sheng, chairman of Zhejiang Xincheng Investment Co., Ltd., is the executive vice president of Beijing Zhejiang enterprise chamber of Commerce and chairman of Haining Leather City in Wuhan. Lu Xi, director of Zhejiang Xincheng Investment Limited company, followed her father to Beijing Nancheng from childhood, and witnessed the historical changes of "Zhejiang village".

The Zhejiang businessmen who are clever and competent have tried to make a big effort in the small town of Yongqing with the help of the "spring breeze" of Beijing Tianjin Hebei integration.

The agglomeration effect of Yongqing garment city is becoming more apparent. According to the relevant data, Yongqing International Garment City has been built for four years and has the basic conditions for undertaking industrial transfer and functional easing. At present, more than 670 garment manufacturers have been contracted, and more than 120 garment enterprises have registered here. 300 thousand square meters of garment factories have been completed. This year, more than 30 garment enterprises are about to commencement. Although all kinds of data are reported to be happy, this is only a starting point for Yongqing, which is positioning the international garment city.

　 Prospect Outlook

Making Milan and Paris easier said than done

The introduction of clothing wholesalers alone is far from enough to meet the Yongqing International Garment City, which has a total investment of over 60 billion yuan and covers an area of 30 thousand mu. From the brochure of the Beijing Commercial Daily reporter, the positioning of Yongqing international garment city is to build an international apparel and apparel industry platform integrating clothing production, business market, logistics distribution, tourism and leisure, living and living as one.

Han Xiaobo, manager of the Investment Service Department of Yongqing Taiwan industrial new town, Yongqing International Garment City, told Beijing Business Daily reporter that apart from the construction of garment processing and logistics industry park, the new business model of overseas "brand direct shopping center" will be introduced, locating in the orchards in the orchard, and creating a world famous brand discount shop. At the same time, China will jointly build a China Clothing Culture Expo with Beijing Institute Of Fashion Technology, so that more people can understand the evolution of Chinese costumes, world costumes and the culture contained in clothing.

Lu said that at the moment, when it comes to clothing capital, people will think of Milan, Paris and so on. Every year, the international fashion week has attracted the attention of countless apparel industry people all over the world. "China was once famous in the Tang Dynasty for leading the fashion trend around the world. China has a long history of clothing culture that needs to be passed down from generation to generation, but our clothing culture needs the right soil. In the future Yongqing, we hope to become a clothing capital famous for clothing in Asia.

Lu Jian Sheng added that the entry of several markets in Dahongmen, in fact, is complementary to the industrial chain in garment processing. Taking Haining as an example, the leather industry in Haining is well known all over the country because its processing, design, research and development, and sales are complete. The future Yongqing will also extend its upstream and downstream industries with garment processing industry as support, such as fabric market, accessories market, wholesale clothing market and so on.

"Many businesses in Dahongmen are our customers. They have built factories here and will certainly sell them here in the future. There are not only garment factory buildings, but also trade city, brand headquarters and Clothing Culture Expo. Lu believes that the future of Yongqing will become an international garment capital through joint efforts.

"Clothing is a labor-intensive industry, and the upstream and downstream chain is long, easy to form industrial agglomeration." Yongqing County relevant responsible person said that in undertaking the transfer of Beijing's clothing industry, Yongqing did not just collect it, but promoted the introduction threshold, scientifically planned industrial upgrading, and made use of Zheshang new town project to build Hebei's high-end garment and fashion industry's incubation base and enterprise R & D base. Accompanied by the relocation of merchants in southern Zhejiang, it is a profound transformation from "made in Beijing", "made in Zhejiang" to "creative in Yongqing" and "created by Yongqing".

Garment new town to start supporting industry first fire

In the new industrial park of Taiwan, the projects under construction are in addition to the supporting industries related to the clothing industry chain, such as factories and wholesale markets. There are also intensive commercial and living supporting facilities in the planning and construction. For example, the commercial real estate and retail real estate items in the Industrial Park, such as Yinfeng Plaza, have already started construction. In the planning, there will be an orter and a Taiwan flower expo garden.

However, earlier than commercial facilities, the residential projects were touted overnight. In the industrial park, not far away, we will see the sales staff with flyers, when they sell their property, most of them will play the concept of Yongqing International Garment City and integration.

Over the past few years, more than ten sales items in the old district of Yongqing county have increased their selling prices, while the average daily turnover of 20 sets in Qingming small holiday has refreshed the new record of the single day property transaction in the small town over the years. In fact, compared to the projects in the old urban area of Yongqing, the Taiwan Industrial Park located in the south of Yongqing is the home where the property market has jumped. The Taiwan Industrial Park is surrounded by more than ten projects including the national Rui ecological city, the memory of Jiangnan, and the lily Shangcheng. Although the final location of the Beijing mobile terminal has not yet been determined, all these projects have taken the moving batches as a major selling point.

The lily Shangcheng project, which is two kilometers away from the industrial town of Taiwan, is a recent residential project from Yongqing International Garment City. Yesterday at 1 p.m., the parking lot in front of the sales office was almost saturated, of which the Beijing licensed vehicle accounted for about 2/3. A salesperson said that the project had sold more than ten apartments only from that morning to noon, and the average price is 5800 yuan per square meter at the latest. It will be delivered in August next year.

"One price per day is no exaggeration. From April 1st to now, the price per square meter has been raised by more than 1000 yuan. The person in charge of the above item clearly stated that the property market in Yongqing has been in a state of constant temperature for many years. If it is not a good stimulus to the recent industrial migration, it will not increase the price of the past few years in a few days. "Local purchasing power is basically within the range of 5000 yuan / square meter, and is basically saturated now. To tell the truth, the price increase is to cater for the purchase needs of Beijing and other home buyers." The person in charge said.

In fact, the Beijing Commercial Daily reporter also noted on the website of the local industry and Commerce Bureau that another registered enterprise named "Yongqing Zheshang clothing real estate development Co., Ltd." was registered in the Taiwan industrial town of Yongqing County, with a registered capital of 5 million yuan. It belongs to the natural person owned enterprise, and the investor is one of the investors who participate in the construction of Zhejiang new town.

In terms of transport, Yongqing's planning is also very clear. "Perfecting the expressway grid bureau is an important carrier for accelerating economic growth and improving people's livelihood." Song Huaying, Secretary of the Yongqing county Party committee, said that in solving the problem of "No location and no traffic", the county put forward the overall construction idea of "Intranet communication, skeleton construction, road network encryption and upgrading". With the completion of high density road completion of a number of high standard roads, Yongqing's traffic location advantages are becoming increasingly prominent. At present, the total mileage of the county is 972.5 km, and the density of the road network is 1.2 km / sq km. The main highway in the county is the corridor Cang Expressway and Beijing Taiwan expressway, which basically form five vertical three horizontal roads and a crisscross rural road network.

In addition, on the corridor highway, the smooth road is unfolding. The corridor is 21.5 km long, with a total investment of about 1 billion 500 million yuan. It ended the history of no highway in Yongqing, and the south road network opened in a comprehensive way, so that the time from Yongqing to Tianjin was shortened to 30 minutes. The project of land acquisition and demolition of Jing Tai expressway, with a total investment of 2 billion yuan, is nearing completion.