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Electric Business Shock Wave To The Entity Store Can Not Wait For Death

2014/7/4 10:21:00 25

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the world is < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/".

Less than p? Nowadays, with the development of e-commerce, more and more people are shopping online.

Faced with this unstoppable wave, Canadian entities launched their own online businesses and began to think about how to arrange extra store space.

The entities have narrowed the store area, or converted some space into warehouses for online orders. Some of the poor outlets have simply closed down.

, however, a href= "http://www.91se91.com/news/index_s.asp" > entity store < /a > merchants do not want to sit here and wait for death. They have featured marketing in the store, providing customers with no shopping experience.

In addition, there are physical stores businesses armed with high technology, to get through online and offline businesses, and finally win the welcome of consumers.

many shops are regarded as warehouses /p >

Hugo network learned from the July 3rd report of Canada: Toys R Us, Staples, and electric chain retail companies, Best Buy, are reducing the size of their stores and even closing some stores.

At the same time, when online orders continue to increase, these companies begin to expand the size and scale of their e-commerce logistics distribution centers.

Toys R & D City (Canada) is pforming more store space into storeroom to meet the growing demand of online customers.

Today, 20% of its chain stores have been regarded as warehouses, which will increase to 30% in the next five years.

In order to get through the link between online and offline businesses, the company will allow online customers to pick up goods at the end of this year.

The US head office of Staples P, the office supplies chain retail companies, is closing some stores and expects its store area to shrink by 20% in the next 5 years.

the famous clothing chain corporation Group Dynamite of Montreal is reducing the inventory level of its physical stores, because many customers will now buy clothing from their online stores, and there is no need to store so many stocks in the physical stores.

But the company's executives say that in the next five years, the flagship store will not only reduce its size, nor will it lower its inventory level, but will become bigger and bigger.

"In the era of e-commerce, retailers are starting to use their physical stores in different ways. This raises many questions: how will the shopping malls take advantage of the excess space in the coming years? Traditional retailers must act quickly to adapt to the impact of Amazon and eBay," said Kevin P.

the electricity market in the US is much more developed than Canada, and the entities have implemented corresponding countermeasures.

Today, Canadian entity businesses are also moving quickly to catch up with the pace of American entity businesses.

counterattack online shop with "characteristic marketing".

although many businesses have made adjustments to the physical store business, most businesses still believe that physical stores still play an important role in attracting customers to pay for shopping.

many stores have made a series of efforts to avoid becoming the destinies of online shop showrooms.

Nowadays, many customers observe and try a product in a physical store, and then they go to Amazon and eBay to buy the same thing, because the shop is cheaper.

In order to fight against the impact of online shops and attract more customers, many p stores have launched special marketing.

for example, Toys R & D Canada (Canada) has set up a recreation area in the physical store and has displayed a lot of interesting toys to attract parents and children to shop.

This experience is not available online stores, and it does play a role.

when Sport stores are constantly reducing the number of stores, Sport Chek, which runs sporting goods, does the opposite.

In the near future, it is adding new storefront and installing large electronic screens in the store. It can extend the time of customers' stay in order to buy more things through interactive display.

Michael, President of Canadian Tire, parent company of P Sport Chek, said: "many people say that the physical store is about to die out. I tell you this is all exaggerated.

However, the physical store is indeed facing the pressure from the shop, so we have to do well in the physical store, but also need to do well in the business of e-commerce.

counterattack online shop by high tech means /p >

"P" is unique. British entities introduce high-tech means to fight the impact of online stores.

They have adopted the so-called "omni-directional e-commerce" means, so that consumers do not need to choose between physical stores and online shops when shopping, but integrate the online shopping with the operation of physical stores, making the boundaries between them become blurred.

NCR, a British retail technology research firm, has launched a service called Endless Aisle, which looks like a giant tablet computer equipped with a LED large touch screen.

An application is installed in the Endless Aisle device, which allows customers to match trousers, shoes, neckties or other accessories for their clothes.

As long as the selected a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > is lifted to the camera, scanned and processed by the camera, the customer will display matching clothing, shoes or accessories on the screen of the Endless Aisle device, and its color configuration can be described as seamless and unusually precise.

The electronic screen of Endless Aisle will show whether there is a stock of the collocation, as well as its size, color and so on.

Customers can choose to try and pay for them. If there is no stock at the moment, they can also choose to deliver goods when they are delivered.

In this way, Endless Aisle service devices tightly integrate the store's online sales and physical store businesses, allowing consumers to acquire two shopping experiences at the same time.

"The challenge now is to directly pfer the experience on the Endless Aisle device to the network platform, or to enable customers to get the same experience through mobile phones," said Kevin Briggs, managing director of P NRC.

analysts say: "the pattern and status of retailing are changing gradually. For example, for the high street shops in the UK, the use of modern technology and the upgrading of shoppers' experience are the key factors that enable them to compete with online stores."

the development of electronic commerce has become the general trend and irreversible.

The next ten years of the Internet will be the ten year of e-commerce.

Against this background, many entity shops began to "go online" and scale e-commerce.

Using high technology to combine online shopping and offline two shopping experiences will become an important development direction of physical stores.

compared with pure online stores, the entity store has the support of various resources such as offline business, brand, channel and so on, this e-commerce mode will be more robust.