The Entrepreneurial Talent Of The Queen'S Clothing Store

Recently, a clothing electric company named Nasty Gal was founded. At the beginning of the business, the founder Sophia Amoruso dropped out of a community college and worked in 10 retail businesses. She discovered her own entrepreneurial talent in clothing.

A 80s Chanel antique dress was uploaded to eBay by her original owner. She was snatch 20 dollars and sold it after 1000 dollars. Sophia began selling classic clothing on eBay, buying clothes at a low price from the website and reselling it to others at a price of 5 times.

In 2008, she founded the Nastygal.com website and received $50 million in early VC Index Ventures. Last year, the company's sales increased nearly four times to 100 million dollars, and began planning to open the first physical store.

　　 It happens that there is a similar case Susan Gregg University, which loves antique clothing, sold its own collections online on the Internet with Eric Koger, the two of whom were married. The website modcloth.com also expanded from second-hand clothes to set up independent independent designers and Furniture Video trading platforms, and had obtained $50 million from Norwest and Accel institutions.

It's a good idea to start a business with secondhand clothing. However, most of these entrepreneurs are independent design, which is more conducive to brand building. As a matter of fact, there are also opportunities for professionals to use second-hand clothes trading platform as a platform to re sell second-hand clothing by selling old clothes.

Julie Wainwright, the founder of over 50 years, founded TheRealReal in 2011, selling second-hand luxury goods submitted by the seller through flash buying mode. Every online sale will last for three days, and buyers can buy 5 dollars a month in advance. 30% of the sale proceeds to the website. In May, the US luxury goods consignment website TheRealReal completed $20 million C round of financing, Canaan Partners, DBL Investors, the total amount of financing amounted to $41 million 500 thousand.

At the beginning of this year, Techcrunch had news that two young people from Google founded TWICE, a second-hand clothing business TWICE, and received $18 million 500 thousand from Andreessen Horowitz, a venture capital company. The website, which has been established for only two years, has raised $23 million.

TWICE deals with the popular brand of second-hand clothing, including GAP, Ralph Lauren, Banana Repulic, Michael Kors, BCBG and other popular brands, with an average price of only $20. Users can apply for a prepaid package or free print STICKER Stickers on their own boxes, send them to TWICE, sell valuations by TWICE, sell the clothes directly to the seller's PayPal account, and do not sell the TWICE donated to charities.

In May this year, Tradesy received two rounds of financing for us $13 million. Unlike TWICE, Tradesy is a high-end second-hand service trading website that provides Louis, Vuitton, Chanel and other luxury brands. Some luxury second-hand bags price has a discount of 30%-90% compared to the original price. When a second-hand garment is photographed, the seller will receive a box containing Tradesy LOGO, which has filled out the buyer's address and paid the postage. The seller will load the clothes into the box and deliver the goods. Tradesy will receive a 9% Commission on successful trading.

Compared with the previous two, Threadflip has richer categories, not only Hermes, Gucci and other luxury brands, but also Marc Jacobs and other designer brands. Users can get the packaging materials for free and send them to the website platform. Threadflip raised $6 million 500 thousand in 2012.

These second-hand clothing business providers usually use the consignment mode, some of which are selected and refurbished by the website after being selected and standardized for refurbishment. They mainly take the form of commission or royalty. Of course, there are many customized projects for the electronic business platform to get more profits, such as Threadflip's "white glove" consignment service project, the seller only needs to express the idle goods to Threadflip, the website to complete the photo. commodity Login, delivery and so on. The seller needs to distribute 40% of the sales volume to the website, and the seller who does not enjoy the service needs to be divided into 20%. Even so, the average seller of Threadflip can earn $400-2000 a month.

On the other hand, among these overseas brands, female entrepreneurs account for the majority. Their natural sensitivity to women's consumption power helps them to seize business opportunities accurately.

Secondhand clothing has not yet been established in China, and second-hand luxury retailers are mainly offline shops. In recent years, they began to actively promote the strategic layout of O2O in the mainland, while only a small part of the goods were sold by individuals in the commodities store of the luxury goods business. The personal sellers charged the service charge of 10%-15% after the successful sale of goods, and the proportion of new products reached 60-70%.

This may be closely related to the consumption habits of overseas and domestic consumers. Overseas consumers have a high degree of acceptance of second-hand goods and consignments, and the market is relatively mature. Chinese consumers are more concerned about the authenticity, face and hygiene of luxury goods.

Moreover, the evaluation of second-hand goods needs corresponding standards, while China's personal credit system is not mature enough, and personal credit can not be endorsed for transactions. For second-hand trading platforms, official and authoritative evaluation criteria are also needed. This is also a deficiency of China's second hand trading market. At present, the volume of transactions in China's second-hand cars, furniture and professional equipment is increasing. The second-hand luxury goods transaction is also increasing. The second-hand clothing market will expand further in the future.