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Look At How Cheap Brand Stores Do Their Clothing Business Skillfully.

2014/7/2 11:10:00 9

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Cheap Brand Stores Clothing Business Business Strategy

> a href= "http://www.91se91.com/news/index_c.asp" > market potential < /a > feasibility.
 many city girls who love beauty can not afford to buy "a href=" http://www.91se91.com/news/index_c.asp "brand clothing" /a ", so opening cheap brand clothing stores caters to the needs of this group of consumers. Most of the sales of brand clothing are mostly due to factory direct selling, changing seasons or breaking codes, but there are absolutely no other problems in quality and style. 
 risk indicating risk. 
 site selection is rather difficult. If you choose to open a shop in the urban high-end business district, the rental of the store is very expensive, and the profit margin of the flat sale is very limited, so it is almost impossible to make money. And the low price of the low rent business district will reduce the overall brand image of the store. Therefore, the location is best in the middle and the middle business district, so the rent is reasonable and the customer level is relatively relaxed. 
Besides, P can not ignore some of the consumers' vanity mentality. Even if you sell genuine brand clothing, they will think that the price is not good enough. 
 success rate. Success rate. 
 > a href= "http://www.91se91.com/news/index_c.asp" > brand reputation > /a > must not be vague. If the genuine brand is not allowed, it can not be confused with other brands, otherwise it will make the customers feel cheated, and will never come again. 
 price must be cheap, generally lower than the high-end stores 30%-50%, only preferential prices can attract consumers to buy, so as to achieve the goal of small profits but quick turnover. Good service attitude is also the key to success of a small store. To treat customers is only generous and sincere to retain repeat customers. At the same time, it can not be because of the high price of the brand clothing that they do not have in the exclusive store, they do not care about after-sale service. Only after adequate after-sales service can we establish the prestige of the store brand. 
 cheap brand stores, on the basis of cheap goods themselves, are best placed to make one or two profit making activities a month, so that they can not only make customers feel that they are really cost-effective, thereby increasing the rate of word spanmission and expanding sales volume, but also making consumers who think that the goods that are usually sold in a cheap brand store are still very expensive. 
 the choice of a brand is usually relatively fixed. Therefore, by issuing some special cards, giving proper discount to repeat customers can also ensure the stability of consumer groups.