Baolong Innovates "MALL+ Commercial Street" Mode

"There will be more than 4 projects in Baolong, including Changzhou Baolong city square, Penglai Baolong sea fairy street and other projects," said an insider from Baolong real estate. "This form will have a great power in the current market environment. The reason is that this whole mode of business combination and flexible combination of self-sustaining and selling businesses. At the same time, the combination mode can make MALL and commercial street take advantages and avoid disadvantages. Relying on MALL's commercial street, it can get a series of advantages such as complete format, stable passenger flow, brand and radiation of operating resources, and the addition of commercial street will make MALL more rich in format and avoid homogenization in the region.

　　 innovate Product line

Baolong real estate is famous for its focus on the development and operation of commercial real estate, especially its flagship product, "Baolong city square", has become one of the pronoun of contemporary Chinese urban complex. MALL in Baolong City Plaza is maintained by Bao long.

In 2003, when China was still in the era of "supermarket + department store", Xu Jiankang, the founder of the Baolong Group and member of the CPPCC National Committee, boldly overturned the traditional business model of "shopping for shopping" and pushed forward the concept of "urban complex", which was very frontier in the international real estate field. The bold and resolute establishment of the innovative commercial real estate development mode with "Baolong city square" as the heavy product, and the successful replication of this model in the mainland of China, thus consolidating its benchmark position in the Chinese commercial real estate sector.

However, the "outgrowth" of today is no longer a rare thing, especially in recent years, a large number of developers have moved to the commercial real estate sector, and commercial real estate is thriving. MALL has been everywhere and has been criticized for its close interaction and homogenization.

Fortunately, there is no shortage of explorers and thinkers in the industry. Baolong also has its own innovative genes. Xu Huafang, group president, said frankly, "MALL has to be done, but it can not be rigidly adhered to. A single product line can be done very well, but the systemic risk is great."

Xu Huafang's thinking is reasonable. A report on the characteristics and development trend of the commercial street made by Chicco real estate consultant thinks that the development cost of the commercial street is comparable to that of the commercial street. MALL At a low level, from the perspective of consumer groups, MALL mainly meets consumers' basic practical shopping needs, and the diversification of commercial streets is more likely to meet people's needs for lifestyle and spirit.

Therefore, whether it is to avoid the risk of focusing on a product line or to satisfy the wider consumer demand, it is bound to go further to expand the innovative product.

　　 "MALL+ Commercial Street" combined boxing

"In the face of future development, Baolong is actively expanding its product line, including research and development of tourism, pension, health and real estate, open commercial blocks and other products. In the future, more diversified products will be developed according to market demand." Xu Huafang said.

While in Changzhou Baolong city square, Penglai Baolong sea fairy street and more than 4 projects will be the first to adopt the "MALL+ business street" mode.

　　對這種模式的力量，寶龍如此解讀：其一，這是一種全業態的組合模式，靈活組合自持與銷售商業，按照規劃，寶龍將100%自持其MALL，而商業街則可以對外出售;其二，MALL和商業街在商圈中各有其職能，不可輕易互換替代，而是相輔相成，MALL更注重于消費者基本的實際性購物需求,而商業街更偏向消費者對“生活方式”的精神享受和追求;其三，單一的MALL有同質化風險，孤立商業街有缺乏客流發動機的弱點;其四，MALL的優勢是大主力店、連鎖、優勢品牌商家，比如家樂福、大潤發、肯德基等都是寶龍的戰略商家，這些商家在商圈啟動初期具有啟動客流的效果，其五，商業街的優勢是組合自由、經營管理成本低、營業時間自由，能極大豐富整體業態，還能充分消化客流，而依靠業態和商家相對穩定的MALL做后盾，商業街也能進行快速的業態調整和換代升級，加速度過 As soon as possible, enter the high rent stage.

The industry experts are optimistic about this combination mode. They believe that this mode is conducive to reducing the development cost for developers, but also points out that commercial streets must have a reasonable layout and higher requirements for environment and architectural design. The key to the success of the MALL+ commercial street combination mode is unified operation and unified planning.

Confidently, Bao long had already envisaged this. It is understood that in early July, the unified planning of Baolong commercial street will take another step to start the national investment. At the same time, the WeChat public platform of Baolong commercial street has also been launched, while Baolong's independently developed e-commerce platform will also be used to support commercial streets in all directions and realize its value-added services.