Burton Founder Jake Talks About The Company's New CEO And The Company's Future.

< p > < strong > what is the reason why you give the task of authority to Mike? Why is it now? < /strong > /p >
< p > first of all, let me start with some of the former highlights. I founded this company many years ago, and then TomMcGann, who is now at the helm of Spyder. He became the main leader of the company. Then LaurentPotdevin became his successor. < /p >
< p > after the recession and the whole 2008 to 2009 tournaments, I really feel that I should retire to the second line like Donna. The plan took six months to several years, and I continued to do CEO work before I returned to work as chairman. I still need to continue working, but I don't want to do the work that takes great responsibility every day. The plan is to continue working in six months to two years, but on the premise that I did not detect cancer - but in fact, I did have cancer, so I spent four years. < /p >
< p > when I came back here, I had a long list of company history, products, doing more things for retailers, controlling our output and controlling the overproduction of winter sports products. To solve these problems, I spend more than eight hours a day to work, and I still can't finish it. But now, even if it's only 14 hours a day, I don't know what I want to do concretely. I will try to adapt myself to this role. I still have great enthusiasm for products. I climbed Stowe mountain this morning to test some products. I have never changed this practice. < /p >
< p > for many people here, this change is not a big deal. The work is the same as before. Mike has adapted to his role. He is an expert in corporate financial management, so I think he deserves the chance to become CEO, and our company deserves more enthusiasm. My enthusiasm for snowboarding, the brand and the sport is absurd, but in order to keep the company on the ground every day - to make it more reliable and to get more opportunities - I think it's time to make changes in this good and natural way. < /p >
< p > < strong > what has been his greatest contribution since he entered the company in Mike2008? < /strong > /p >
< p > he had done in Jarden and K2 before, but his real experience came from VF and some international companies. But Burton and VF are different. We are not a public company. We need not worry about how much money we need to earn next quarter. We just want to run our Private Held Company well, take care of our own staff, and let the company run as long as possible. Though his experience came from those big public companies, he fell in love with him when he came in. < /p >
P really saw the benefits of working in a private company and led us through many difficult times. We keep making money - we don't have long-term loans, but we borrow some short-term loans from banks for a few months. This relationship has been faced with great challenges during the economic recession, but the effect has been surprisingly good, and our credit has also become more stable than ever before. < /p >
< p > there are also many unexpected events, such as the winter in California, global warming, and people's incomprehension of the veneer movement. But many of his decisions and financial management have never missed an opportunity. < /p >
< p > I think everyone - like all decision makers, like JohnLacy, GregDacyshyn and my wife Donna - we all trust this person, and I think this is the most basic. < /p >
P will not spend more than 100 days skiing every year. He will not pretend to be such a person, but he is not a financial manager who is totally not interested in skiing. He also goes skiing on weekends. He knows people's enthusiasm for sports and snowboarding. He went climbing with me the other day. He will not pretend to be a person who is not himself, but he appreciates what we do. He understands and respects this enthusiasm. He knows what brought us here to do this kind of work. < /p >
< p > < strong > What do you want to say about Mike? < /strong > /p >
< p > you know, he and I are totally different two kinds of people. I am the kind of person who pays attention to details, but he likes to look at the overall situation. He is very popular here. You can ask anyone. From decision to practice, these are seamless connections. Everyone will be arranged for what to do. He is a straightforward person - no nonsense and good people. I think everyone will appreciate this way of leadership. < /p >
< p > < strong > in your opinion, what are the greatest challenges and opportunities that Burton needs to face? < /strong > /p >
< p > the core of our snowboarding business is board, < a href= "http://www.91se91.com/news/index_c.asp" > Snow Suit < /a > gloves and Anon snow mirror are doing very well now. We benefit from every aspect. Mike knows what our priorities are. These are the priorities we need to protect. < /p >
At the same time, we are also developing our luggage business. Now P has become very potential, and our clothing business has also become very important. I think we will have greater opportunities for development in the coming years. We will not put all the treasure in these areas, but now the opportunities in these areas are becoming more and more obvious. We know the quality of products as well as others. We also know how to make things beautiful. He thought our future was bright, which was very reasonable, but missed it. He is a man who sets goals and works hard to achieve them. < /p >
< p > < strong > what challenges and opportunities do you think for veneer sports? < /strong > /p >
< p > first, some mainstream media have misguided these movements in these years, such as < a href= "http://www.91se91.com/news/index_c.asp" > market aging < /a >. < /p >
P. I ski around the world. These are bullshit. It's true that the skateboards are young people, but the young people have financial problems. Veneers are sold less than they did in the previous two years. Some people went to buy bicycles, and some of them went back to skating the double boards. Many of them were learned from veneers. But I still feel that these sports are in a very advantageous position. When I go skiing, I can feel their joy from veneer sports, and more girls and children start skating. I just like veneers. The veneer events at the Olympics are excellent. < /p >
< p > I think this sport is still in a very advantageous position, so we will continue to do our work. A company like ours has a very good tradition and pure passion for skiing products. This is the opportunity we should seize. < /p >
P? I don't have any ambiguity. I think a lot of surfing products companies are playing a little too big. Neither Mike nor I are interested in doing that, but we can extend our brand, and in fact, we have decided to do so. < /p >
< p > strong > what gave you motivation and inspiration these years? < /strong > /p >
< p > I don't know, but I'm sure it's not money. If I recall those longings I once had. A very important pursuit is to make my name appear on the product, which makes me feel that I have done the right thing. Sports have made up my life, so I feel incredibly grateful for it. People working here are very cool. I have responsibilities for them and my family. They are both the company and the followers of sports and fans. < /p >
< p > referring to the sales aspect of the company, I am not sure if I can believe in myself. I will probably sit on the sofa and become lazy and fat after a whole nature. I like having a job. I love my work and my colleagues very much. < /p >
< p > < strong > have you gained any valuable experience in the past few years? < /strong > /p >
< p > I have just learnt that we can not take everything for granted. You need rigorous management, not just for a moment, but for a long time. To succeed in the current economic market, you need to ensure every link. < /p >
< p > this is what we are doing now. We are making profits through such a mode of operation, which is pretty good, but people can not afford to eat. You can't relax every minute. I think success should be like this. We've done it all these years, and I think it's very mature, interesting and simple. I'm not complaining about that. < /p >
What is the next step in the next step? < p > < strong > a href= "http://www.91se91.com/news/index_c.asp" > Jack Burton < /a > what is the next step?
< p > I once thought about this problem when I became chairman -- and I have discussed with two very excellent people, but I do not want to play the role of CEO anymore. < /p >
< p > I will not live forever. We should consider successors for our work. I hope I am a president who can do this fairly and appropriately, but I want to let go of some daily trifles and devote myself to what I love and excel at. I like to design the details of functional clothing, snow shoes, and fixers. I still want to go deep into the field of snowboard testing. I hope to expand these explorations and feel a sense of accomplishment. I am a person who pays attention to details, but in the long run, I want to lead the company's future. I think Mike is a perfect partner to realize my vision. We complement each other and I trust him very much. < /p >