Channel Marketing: Pformation Home Decoration "Profit Margin"

< p > reporters saw at the scene that most of the decorations on display were new products produced by home textile enterprises. They had both magical glass ornaments and ceramic works of traditional oriental meaning. They had both silk products with practical design as well as heavy metal products with originality.

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< p > many exhibitors say frankly that with the rising housing prices, when decorating, citizens are more willing to choose more creative soft clothes instead of hard clothes.

On the other hand, with the 80's and 90's becoming the new main body of household consumption, with the fast pace of work and life, this group's strong demand for personalized home and comfortable home makes the soft fitting market grow.

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< p > consumer demand for home accessories is increasing. For a href= "http:// www.91se91.com/news/index_c.asp" > Home Textile Enterprise < /a >, it is also a small impact and challenge.

Many businessmen admitted that the demand for soft clothing is increasing both in home textile stores and in specialized processing cities, which has also made sellers more focus on the development of soft loading market.

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< p > > a href= "http:// www.91se91.com/news/index_c.asp" > Li Jianhua, President of the China Textile Business Association, said that the expansion of traditional home textile enterprises to the home accessories industry located downstream of the industrial chain will be a good choice for the development of home textile enterprises next step.

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In the face of the current consumption trend, the home textile enterprises should make preparations for pformation and upgrading, and choose to dig deeper into other fields or on the original industrial chain. This is the key measure to maintain the competitiveness of home textile enterprises next step P.

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< p > > a href= "http:// www.91se91.com/news/index_c.asp" > market segmentation < /a > accurate positioning is the inevitable choice for home textile enterprises to refine services. Research on specific consumer groups is conducive to making products and services well done.

In addition, home textile enterprises should adjust the characteristics of products and services, improve the quality of products and services according to the characteristics of the two or three line cities, improve their performance price ratio and expand their influence through targeted acquisition and development of information technology.

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< p > in fact, the chain store home represented by incredibly home, red star, and so on has already extended its reach to the two or three line cities in all the major regions of the country. From the development plan of some home tycoons in 5 to 10 years, we can see the general track of the future development of the home textile market: the two or three line cities are still the protagonists.

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