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Jingdong Financial "Syndicate" High Profile Online

2014/7/6 12:32:00 30

" here world a href= "http://www.91se91.com/" target= "_blank" > dress > /a > < target= > "" "" "" ">" shoes "> hat net" Xiaobian "for everyone to introduce is the big man secret collection test water crowd raise, Jingdong financial future or push equity raise.

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Since P 2013, the large-scale rise of Internet finance has not only produced a strong impact on the traditional financial system, but also made a great change in the market competition pattern, but the follow effect between enterprises has been increasing.

From the balance of treasure triggered by the baby financial management corps, to the institutions to test the water P2P network lending, and then Internet bigwigs have been involved in the field of public funding, while the Internet gradually blurred the boundaries of the industry at the same time, Internet giants are constantly engaged in enclosure movement, trying to map their own version to the largest.

after Jingdong has stepped into the field of public funding, Jingdong has officially announced its entry into the Internet Financial emerging industry.

In July 1, 2014, Jingdong's "congregation" launched 12 high-profile products on a high-profile basis. This is another pioneering undertaking of Jingdong finance following the four major financial sectors, namely, supply chain finance, consumer finance, payment business and platform business.

responds to "disguised group buying": public funding is the innovation of business mode

public funding originates from foreign crowdfunding. It is a way to display its creativity through the Internet and then raise money to the public.

At present, the network public financing platform such as roll call time, crowd raising network, and all public chips are increasing. Ali, Baidu, Jingdong and other industry bigwigs have also stepped in. For a time, the intensity of the crowd raising has been raised to an unprecedented level.

as a new way of financing, the public chips are attracted by many ordinary people with their unique charm.

There are 7 intelligent hardware projects and 5 popular cultural projects in the first phase of Jingdong's "collects".

The common features of these 12 projects are novelty and fun. For example, the intelligent set-top box ZIVOO launched by ray BER company can control the color, brightness even with Bluetooth switch bulbs, etc., mainly 3C, IT and consumers who are keen on pop culture.

but at the same time, some users questioned it as a disguised group buying.

Jin min, head of Jingdong's public financing business, explained: "crowd raising and group buying seem to be similar, but all the chips have pre-sale and exclusiveness, which is not a group buying business.

Although the two projects can only be established and organized after a certain scale, there are great differences between the content and the essence, and there is no ideology like group buying.

Like the crowd raising and group buying, we do not see the essence of public funding.

< < a href= > http://www.91se91.com/news/index_s.asp > > < Jingdong > > > < /a > > "small time 3" as an example. The crowd raising can give fans an unprecedented sense of participation. It is a very interactive financial innovation mode.

The essence of crowd financing is the C2B mode, which means that the business logic of traditional B2C is changing.

For project sponsors, through voting and prepayment, the fundraiser can investigate the heat of the project, predict the real demand area and market capacity, and make the whole project in the promotion stage, so as to achieve good marketing results.

Compared with traditional financing methods, project sponsors can reduce the cost of product production, channel and promotion to the lowest level with the help of Jingdong platform, and improve the efficiency of financing.

what is the advantage of Jingdong?

Jingdong has been planning for a long time in the field of public funding. The biggest advantage lies in the support of resources integration of Jingdong platform.

After more than 10 years of development, Jingdong has accumulated a number of high-quality customer groups with high viscosity, especially in the areas of 3C, IT, audio-video, books and other fields, which can effectively integrate these customers into the two pieces of intelligent hardware and popular culture in the crowd raising business.

as the largest self operated electronic business enterprise in China, Jingdong has good supply chain capabilities and resource integration capabilities. It can provide resources for fundraisers from capital, production, sales to marketing, law, auditing and other resources to support rapid growth of projects.

It is not hard to see that Jingdong is involved in the crowd raising to create an intelligent hardware ecosystem. Jingdong intelligent cloud, super App and omni-directional big data will participate in the construction of Jingdong's brand value added system.

According to Jin scale, in the future, Beijing Bao Bei and Jingdong ious will also gradually participate.

in terms of the nature of finance, wind control capability is a key indicator to test the viability of enterprises. Whether the Jingdong public funding is an unlimited future or a flash in the pan has aroused great concern in the market.

Jin scale said that Jingdong will control the risks of the platform from three angles: first, the strict examination and evaluation of the early stage, to investigate whether the project sponsors have enough financial strength and technical strength, and at the time of intervention, Jingdong will choose product development and enter into relative maturity and reduce the risk of investors as far as possible; two, after the successful financing, Jingdong will follow up in the middle of the project to verify the actual situation of the project; three, strictly grasp the rhythm of the loan; after the successful fund-raising of the project, Jingdong will allocate 70% capital to the fundraiser first, and when the project is finally completed, investors will get the remaining 30% funds back to the fundraiser when the investor returns.

in addition, Jingdong financial has also increased the degree of praise mechanism. In the implementation of the project, whether the investors are satisfied with the pparency of the project, and whether the product that they get finally is the same as the expected commitment, which can give the project sponsor's high praise, mid evaluation or bad evaluation, increase the pparency of information between the fundraiser and the investor, and then achieve double protection for the investor.

but Jin scale also indicated that there is always a risk in the crowd raising investment. The platform can only reduce the risk to a relatively reasonable scope and not completely eliminate risks. Investors should have a clear understanding of this.

the future does not exclude the possibility of setting foot in the stock market.

recently, Xiao Gang, chairman of the securities and Futures Commission, made intensive research on the field of public funding, which led to speculation about the future development of the industry.

Jin scale believes that China's public chips are in the initial stage, and the market is small, but the market prospect is huge.

With the continuous development of social tools, China has a good foundation for interaction and communication. The mature environment will help the public sector to achieve rapid growth.

Jin scale said, "a href=" http://www.91se91.com/news/index_cj.asp "> Jingdong finance < /a > the future does not exclude the possibility of holding equity chips, but at present it still pays attention to first lay the foundation of the product public funding foundation.