Home Textile Enterprises Still Need To Work Hard.

< p > Roley, deputy director of the home textiles division of Wang Zhongzheng, said that to do a good job in the home textile market for children, accurate positioning channels are crucial to target groups.

First of all, in terms of products, at present, the children's bedclothes are divided into several series by age and sex, and the market price is mostly 1000 yuan ~2000 yuan.

Secondly, in terms of price, the children of Luo Lai set up the two routes of "upward" and "down" for different classes of consumer groups.

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< p > at the same time, the key to successful marketing is to choose a good channel.

On the one hand, the expansion of the channel, the children continue to open shop, quickly occupy the market, promote brand development strategy.

On the other hand, the mode innovation strengthens the store shopping experience and improves the added value of products.

In addition, the electricity supplier is also a channel for domestic textile enterprises to work diligently.

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"P" for "a href=" http://? www.91se91.com/news/index_c.asp "> consumer < /a > demand changes, Wang Zhongzheng summed up the following three points: first, functional demand is more and more professional.

On the one hand, children of different ages have different needs for home textiles products, such as function and size. On the other hand, under the background of fashionable home life and more parents' childhood amusement, the demand for patterns and styles of baby is getting higher and higher, and more and more yuan.

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< p > two is the product category < a href= "http:// www.91se91.com/news/index_c.asp" > demand < /a > more and more widely, consumers want to experience more products in home textile stores.

For example, carpet products, curtains, towels, bath towels, household clothes, dolls and other extensions.

Three, the demand for brand characteristics is getting higher and higher, especially consumers who often choose a brand. They hope that the brand can strictly abide by the quality and stick to their own style characteristics, which also shows the taste of consumers who choose their products.

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< p > < < a href= > http:// > www.91se91.com/news/index_c.asp > marketing mode < /a >, marketing experts say that enterprises have to think in a consumer's perspective and understand what consumers need, and on the children's day, businesses can hold some thematic activities related to Bao Bei, which is far more attractive than a single promotion. When parents take part in activities or look around, they may choose to buy the brand's products.

Moreover, the core of holiday marketing is not necessarily price war. Sales service is also very important. Enterprises need more innovative marketing methods.

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< p >, in recent years, with the development of home textile enterprises and the diversified growth of new and consumer demand, the home textile products of baby children are becoming more and more abundant, and the market potential is increasingly prominent.

With the driving force of the "two child alone" policy, the potential consumer population of the baby textile market is rising. Therefore, from the businesses of Luo Lai, Meng Jie, Bo Yang, and mercury to many of the growing home textile brands, they are invested in this fairy tale world, < /p >

< p > however, the baby home textile industry has put forward higher requirements in terms of industry standard, cost control, fabric selection, function design and so on.

However, judging from the current market development, the number of newborns every year, and the attitude of the new generation of parents, the growth of children's home textile consumption is inevitable.

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< p > with the coming of the 1980s and 90s, the children's home textile demand will be more detailed, rich and harsh, but they will also be more willing and willing to invest in this area.

Love for the baby is the most powerful purchasing power, so for the enterprise, as long as the high standard products to consumers, the expected market returns will not be a problem.

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