Fashion Industry Transformed By World Cup Stars
Trace back to The world cup has gone through the fashion history for more than 60 years. The world cup and fashion show a high degree of integration in common. They both show people's pursuit of beauty, but only focus on Yin and Yang. The World Cup stars show the beauty of the masculine power, while the fashion circle deduces the beauty of all kinds of trends. The participation of football stars in the fashion circle can not only add fashionable elements to the beauty of their strength, but also contribute new images and freshness to the grotesque fashion industry.
Looking back at the history of the world cup, 300 models in YSL fashion show in France World Cup in 1998 show the most amazing scene in the world cup. Above is Carla Bruni, who is a supermodel, wearing YSL fashion. In this world cup promo, "footballisbeautiful (football is beautiful)" is repeated in the movie. This is exactly the same old theme of "motion is beauty", and strengthens the combination of the world cup and fashion art. Marriage 。
The story of winning the jersey of Germany is traced back to 1954, when the 21 year old German KarlLagerfeld won the fashion design award from the international wool Bureau in Paris. At the same time, the Third World Cup final was launched between Hungary and the Federal Republic of Germany. At that time, world football was in the "Hungarian era", and the team of the Federal Republic of Germany who participated in the world cup made bold changes by designer KarlLagerfeld. The collar of the jacket was designed with traditional tie. The design of the men's wear, which originated from the ancient European tradition, made the players of the Federal Republic of Germany look like the medieval knight errant. Facing the Hungarian team, who defeated their own team in the group match, the Federal Republic of Germany admitted that they were not as good as rivals before the finals, but the German players played the spirit of the Rangers on the court, and finally defeated the powerful Hungarian Army. After the game, Hungarian star Poos Cash attributed the defeat to luck and the German team's jersey design. He said, "I admit that we lack some luck, but their jerseys are so different that we forget the game." Today, KarlLagerfeld has become an unshakable Kaiser in the fashion world, and Germany has become an invincible "German chariot". This time, some occasional triumph also opened the door for Germany to become a powerful soccer nation. It has to be said that this is also a good sign for the world cup to join hands with the fashion industry.
Most of the players in the world cup have large bodies, strong bodies and handsome faces. In the green field, they are a remarkable sight line. In 2002, Italy team used the retro design of the tight fitting Jersey. The high resilient Lycra fabric tightly wrapped the players' strong torso, so that all the players showed the beauty of body strength like ancient Greek sculpture. The boundaries between stars and fashion idols are becoming more and more blurred, but the public is happy to accept the integration of this star into a male model.
On the eve of the 2014 World Cup, the HugoBoss brand invited five soccer stars from five countries in Germany, Italy, England, Spain and France to play the "Success Beyond theGame" men's perfume advertising, and launched the "Bottled Unlimited" limited edition perfume to join the world cup dress series prepared for 25 countries. The five stars in HugoBoss suit quickly attracted the attention of fashion circles.
C Luo launched its personal brand, and its CR7 clothing store was located in Funchal, the capital of Portugal's hometown of Madeira. C Luo bought it and gave it to her sister in 2006. He also held a fashion show for CR7 brand, and he himself acted as a model catwalk.
The marriage of international stars and fashionable literary circles has naturally become a family. In the collocation of male stars and artistic women, the Beckham family is the ultimate in the world's eyes. The combination of soccer stars and hot girls, though not long ago in the original field, is a great deal of fun for two people.
Another combination is C Luo and his supermodel girlfriend Elena. How can two people who are not good figures attract the public's attention? C Luo carried a supermodel girlfriend who had taken the cover of the Italy edition of VOGUE.
The participation of football stars in the fashion circle can not only add fashionable elements to the beauty of their strength, but also contribute new images and freshness to the grotesque fashion industry.
Many football stars, even if they haven't made any endorsements, have naturally and deliberately fashion factors in their daily behavior. It seems that the French will not wear it, even if the football players are so stylish. French elite ThierryHenry, who turned his collar upside down on the court, immediately became the king of midfield, attracting fans to scream. Chelsea 8 seed Lampard has his own dressing room. He is always so energetic. The importance of image is one of the typical examples of life. When you think of fashion stars, AaronLennon is definitely not the most dazzling one. But if you know that every day he will spend a lot of time to trim his beard and eyebrows accurately, you will no longer doubt it. Fashion has been integrated into the World Cup stars every moment.
Some unique brands also take the lead in the fashion of football stars and integrate them into the life of customers' online games. In social network marketing, Procter & Gamble has always been the forerunner of the fast moving kingdom. However, when its brand Head and Shoulders launched a small game, it would still be asked the question: "why does shampoo come to play games?" the opportunity lies in Messi, who has just been signed by Head and Shoulders as spokesperson. He has a strong appeal in boys' fans. "In order to give full play to the popularity of Messi during the world cup, Messi played a leading role in making the three games with soccer elements. This is a real game. The play is very simple. Users only need to manipulate "Messi" to finish shooting, passing and passing.
Summary: the world cup, which has attracted worldwide attention, conveys the influence of the whole earth through a little football. Of course, the fashion circle that grasps the fast-paced context is still a soft and stuffy field compared with the world cup, which emphasizes speed and strength. But it is complementary to the Olympic spirit with a faster, higher and stronger spirit. Soccer stars have stepped into the fashion circle to add their own charm and fashion, and in the increasingly fashionable trend of strength and innovation, the World Cup stars undoubtedly provide a refreshing new trend and economic benefits for the fashion industry.
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