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Temple Library Li Rixue: Take High-End Consumer Service Platform As Industry Leader.

2014/7/6 17:55:00 59

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Temple Library Li School High-End Consumer Service Platform Industry Leader

P, founded in 2008, is a SECOO enterprise which combines luxury online sales, offline entity clubs, idle luxury two circulation, luxury appraisal and maintenance. This makes it unique and unusual in the domestic luxury sector, so that it is difficult to define it clearly in the industry. However, in the eyes of CEO Li in the temple library, the location of temple library is a "global luxury service platform". 
 > a href= "http://sjfzxm.com/news/index_f.asp" > Temple library < /a > CEO Li daily learning /p >
 to build high-end consumer service platform by .
 expansion from the original idle luxury spanaction platform to the now trusted and all round high-end consumer service platform, the business of temple library is expanding constantly, and the development ideas are becoming clearer: through the membership system, the online shopping mall and offline club will be opened up to provide the best service for high-end consumers. "We are not sales agents, but service platforms." Li Rixue told reporters that what they really want to sell is not the three words of luxury, but the service platform for members to provide high quality of life. 
 2008, the first "library club" opened in Temple library. In the past 6 years, the temple library has made up the short board of the industry in the three modules of professional appraisal, luxury two circulation and after sale service, and set up the standard for the two times of the circulation of luxury goods in China. At present, the number of registered members of temple library has risen to nearly 3 million, with sales exceeding one billion yuan. However, the aim of Li's school is "the annual sales volume of enterprises will reach 100 billion yuan in the next 5 years". 
 2014, the temple library launched the globalization strategy, set up branch offices in overseas libraries, and opened up a global brand cooperation strategy to enhance the popularity of enterprises, so that more and more people could understand Temple libraries and trust Temple libraries. 
 < a > href= > http://sjfzxm.com/news/index_z.asp > > precision > /a > positioning for 6 years to achieve leaping development /p >
 in the trend of rapid growth of China's high-end consumption and expanding stock, Li Rixue aimed at the luxury industry and set up the temple library. In 2011 and 2012, the monastery completed two rounds of financing of A and B for a total of 40 million US dollars. In August 2013, the temple library acquired C million yuan financing. 
 Li Rixue always thinks: "temple library is neither a vertical electricity supplier nor a luxury electric supplier, but a global luxury service platform. From luxury sales and related services to high-end consumer groups, the goal is to be a high-end consumer service platform. Another reporter has learned that the temple library has also opened car channels, aircraft channels, etc., through these channels to these segments of high-end consumer service standards to make high-end consumers on this platform for a lively consumption experience. 
 besides, in Li Rixue's view, the temple library is not only a shopping platform, but also a high-end consumer communication and social platform. "In 2013, we organized a charter flight to Hongkong for shopping. In the future, such activities will also increase, such as charter flights, visiting luxury manufacturing plants, etc., not only to better serve the high-end consumer groups, but also gradually open the market. 
 identification and maintenance, build the trust platform of the industry /p >
In 2012, when the growth rate of China's luxury market slowed to 7%, the sales volume of temple library increased by 300%. P In Li Rixue's view, the rising trend of temple library is not only related to the maturity of China's idle luxury market, but also to the luxury appraisal team of temple library and perfect after-sale service. Reporters learned that temple library is China's "3. 15 e-commerce integrity platform" official designation of the only luxury appraisal center, has the first domestic ISO9001 quality management system certification of 3000 square meters of luxury maintenance factory. In Li Rixue's opinion, luxury appraisal, auction and aftermarket maintenance are all aimed at creating a platform for trust. "High-end consumer service is the most important thing." 
 in the process of second-hand luxury spanaction, the first step is to identify the authenticity and fineness of goods, which is also the most important part of this process. Li Rixue told reporters that because of this, when the company started to do so, it identified the core business as the core and established the "temple library luxury appraisal and evaluation technology center". Among them, "authenticated authenticity" and "price assessment" are two important responsibilities of the appraisal and evaluation technology center. "If we can provide our customers with real and real goods, it will be attractive to both the buyers and the purchasers." When it comes to the identification work of the temple library, Li Rixue is quite proud: "at present, our appraisal team is made up of the senior horological appraiser of the Japanese Luxury Association, the chief gemstone diamond appraiser of the GIA gemstone college, the famous leather appraiser of Hongkong, and the Chinese appraiser who has obtained the qualification of national appraisal and appraisal. The average experience is 10 years or more." Their professional knowledge and confidence can give consumers the greatest sense of security. 
 in addition to "identification", another important link is "after sale". Luxury after-sales service is often one of the most criticized items in luxury consumption. Temple storehouse in the aftermarket conservation aspect can be said to be pure and pure, the temple storehouse luxury aftermarket service factory is located in Beijing, occupies an area of 3000 square meters, has the domestic only luxury leather research room and the biggest clock maintenance workshop. It is the largest maintenance and repair factory in the world for the high-end luggage, watches and gemstones. It can provide a complete set of foundation and deep after-sales service for more than 100 brands. Li Rixue said that for the identification or later maintenance, the temple library takes the "best effort" and "prudent assessment" as the most basic criteria. 
Besides P, Li Rixue also regards the "club club" as an open factory for brands, traders, dealers and individuals. He hopes that more partners can give the back end maintenance to the temple library. This is also the core part of the concept of "one-stop" luxury service provider, which is set up by the Temple library, that is, the industry standard can be set up through the appraisal and evaluation technology center of luxury goods, and the sales mode of online and offline will allow high-end consumers to participate. Finally, through the provision of maintenance services for luxury goods in the whole industry, we will gain sustained competitive advantage. It seems that, whether it is before the sales appraisal, or after the after-sale maintenance, the temple library has always been working hard for the standardization of the Chinese luxury service industry.