Golden Fire Zhang Jie: Full Channel Marketing Channel Operators

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< p style= "text-align: center > > strong > golden fire general manager Zhang Jie < /strong > /p >

< p > < strong > Sichuan guy broke into Quanzhou to build a business from scratch. < /strong > < /p >

< p > in the early twentieth Century, it originated from thermosetting resin "a" href= "http://www.91se91.com/" > handicraft "/a", which is the main producing area in Europe. Italy's Feng Ze people only worked hard for more than seven years, making the output leap to 36% of the world market, and it can be said that three parts of the world has one.

In 2001, Feng Ze District won the reputation of "the hometown of Chinese resin".

In October 2002, the fourth China special product culture festival, which was successfully held by resin handicraft, opened the horn of Feng Ze resin handicraft to the world.

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< p > Zhang Jie is a Sichuan native. He is more than 40 years old. He had been in the industry for many years before he was famous around the world of Quanzhou resin craftwork.

When he was a teenager, he was from Sichuan to Quanzhou when he was a rural boy.

But such a young man relies on his extraordinary perseverance, through persistent study and hard struggle, slowly from the coolie to start, do workshop class leader, workshop supervisor, and then to the important general manager of thousands of large company deputy general manager.

Zhang Jie said he had never left the industry since he started in Quanzhou.

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< p > from the grassroots to the management, Zhang Jie has been very skilled in every aspect of the workshop production, and has a lot of experience in the factory < a href= "http://www.91se91.com/" > management < /a >.

When the financial crisis happened in 2008, Zhang Jie decided to set up a processing factory, so he took his wife together and hired a salesman to do it.

"The early stage is mainly done by myself, procurement, factory daily management, color painting, sample making and so on.

We are husband and wife, two people do a lot of personal work, day and night, often sleep two or three hours every day.

But I believe I have this experience, and what am I afraid of? "Zhang Jie did so through his confidence in his many years of industry experience and eliminated all difficulties.

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< p style= "text-align: center > > strong > Jin Huo" banquet of 2013 Mid Autumn Festival < /strong > /p >

< p > < strong > twenty years of industry experience to create creative crafts < /strong > /p >

< p > Jin Huo Lu (Quanzhou) handicraft gift factory was established in 2008, and was renamed as gold torch (Quanzhou) Craft Gift Co., Ltd. in 2009.

The golden opportunity to start development is from the beginning of Alibaba.

Golden fire started at the beginning as a processing plant. Later, people who knew Alibaba and became Alibaba integrity and international station began to develop domestic and foreign markets.

Over the years, Zhang Jie has been closely cooperating with Alibaba, and the annual output value is constantly breaking through.

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< p > "this industry is now done by executives who used to be executives in the industry.

The former boss just made the production, now we are not simply selling products, but selling creativity.

The products made by hand are very valuable in collection and collection.

Therefore, I have been very optimistic about this industry. There is no way out for simple products, and the prospect of creativity is very big.

Zhang Jie attaches great importance to product design and innovation, and pays attention to the protection of intellectual property rights.

The company has its own R & D designers, and is also working with well-known design companies in Hongkong. The new product development is very fast, and new styles and shapes will be developed every month.

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< p style= "text-align: center > > strong > golden fire Tmall flagship store < /strong > /p >

< p > then the reporter followed Zhang Jie to the warehouse. We can see clearly that the warehouse of Jin Huo Lu is stocked with all kinds of resin craft gifts and wedding articles, including many customized products of famous companies.

In addition, golden fire vigorously developed wedding and love products to fill the gap in the domestic market.

It is understood that golden fire has successfully helped AVON, UPS, Jack Jones and other dozens of well-known brands have made various kinds of customized gifts, promotional gifts, display props and other products.

"We have participated in many design and creation competitions, won various awards, the first prize of the Shanghai East hedge award and the Chengdu gift design competition, and so on. Purchasers like our products very much, and they are often snapped up every time they participate in the exhibition."

Zhang Jie is proud to share the honor that golden fire has won with the southern Fujian business channel reporter.

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< p > < strong > the integration of industry and trade is practiced in the whole channel marketing of electric business < /strong > < /p >

< p > November 1, 2013, golden fire adjusted the internal division of labor of the business department and set up the foreign trade department, the Ministry of internal trade and the Ministry of electronic commerce.

"We now have almost every major electricity supplier platform in China.

In the past, many platforms did not have such products. I was the first one to eat crabs. I sold them on the platform.

But we only do flagship stores, and only serve as platforms. We mainly sell our products by developing more distributors, so most of our distributors are doing it now.

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< p style= "text-align: center" > < strong > a href= "http://www.91se91.com/" > golden fire < /a > sales team < /strong > /p >

< p > golden fire aims to make the gift group "25-30 years old" for the purpose of "making gifts suitable for young people and providing quality services".

The market positioning of gold and fire products is very clear to its own products: Based on the market in the US, Europe and Australia, more areas are further promoted.

In addition to opening Alibaba international station for foreign markets (plus Jin Pin Cheng), it also opened 3 trustworthiness, Tmall flagship stores, Jingdong flagship store, Amazon gold fire flagship store, 1 shop, vip.com, micro store, CCB mall, micro shop, etc., there are hundreds of solid stores selling products in the country.

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< p > people often say: a person's character determines his life.

Zhang Jie's success also owes to his optimistic and cheerful personality.

Zhang Jie is very active and often participates in various business circles.

"I did business because I followed the business circle.

I often invite other business groups to share with our company.

We often share some good experiences with them.

This is the strength of the business circle and the power of sharing! "Zhang Jie's initiative and sharing brought more vitality and growth to the golden fire.

Jin Huo is now the vice president of Fujian spring net Association and the second executive director of Sichuan chamber of Commerce in Fujian province.

Zhang Jie often takes teams to participate in exhibitions in Shanghai, Shenzhen and Chengdu, showing golden fire to excellent product design.

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< p > nowadays, Jin Huo Lu has developed into a professional handicraft manufacturer with rich experience in gift industry. It mainly produces resin arts and crafts, supplemented by resin, iron, wood products, ceramics, stone materials and other materials and materials, and its products are sold all over the world.

At present, more than 80% of the popular mainstream wedding gifts in China are made by gold fire, and there are more than 100 agency wholesalers in all the provinces in China. The best selling gifts in Taobao are mainly used for home, garden decoration, business gifts, and the mixed collocation and gift of resin, iron, stone and products.

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Zhang Jie talked about the next development of Jin Huo, and Zhang Jie wanted to further develop the Ministry of foreign trade and the platform so that the company could develop healthily and steadily and assume greater responsibility.

"Our team is very stable. There are more than 40 couples in the workshop, and they follow me all the time.

We are a company that supports more than 100 families.

I can not get sick any day, this is the social responsibility of enterprises.

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< p > < strong > resin craftwork little knowledge < /strong > /p >

< p > resin craftwork, also known as Boli (POLY), is a heat hardened plastic.

It originated from Europe and takes Italy as the main producing area.

It has good plasticity and strong expressive power, and can be made into various realistic and colorful craft gifts or practical gadgets. Gifts crafts are mostly related to Western cultural themes, such as Christmas gifts, Thanksgiving gifts, flowers and plants, bonsai, animals, characters, etc. the handicraft articles are both decorative and practical. The main varieties are pendant, bell hanger, photo frame, flowerpot, furniture and so on. Resin handicrafts are loved by European and American consumers because of their high quality and low price.

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