Xi'An Clothing Private Custom Fire Up

< p > here, the world is < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/" > shoes, < hat > net, to introduce the clothing custom made in Xi'an.

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< p > dark suits, light coloured shirts, uniform neckties...

This is almost the standard of business men.

When the chance of "bump shirt" increases and people pursue individuality and taste, more and more people accept "high-end private custom clothes".

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< p > there are more and more private custom clothing clubs in Xi'an.

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< p > only, these custom-made garments are expensive, even if they are a shirt, they are hundreds of yuan, and thousands of yuan or even higher.

A suit of twenty thousand or thirty thousand yuan is also very common.

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< p > < strong > 20 million styles are available to be stitched and personalized LOGO < /strong > /p >

< p > "customize shirts to wear fit."

6 at noon on the end of the month, Mr. Ma put on a custom shirt, looked up in the mirror, raised his arms, turned around and felt satisfied, paying 880 yuan.

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"P", a private private club for Mr. Ma's own shirts, "hidden" in the residential building of five Xi'an Fengcheng Ya ho garden.

The Chinese businessman newspaper reporter entered the clubhouse under the guidance of his friends. He saw that there were no obvious differences between the clothes rack and the shirt and tie shoes on the living room.

The living room displays clothing, the big bedroom is equipped with tables, chairs, tea sets and customers, and the small bedroom has a tailor-made desk.

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< p > but sometimes even a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > will sometimes be dissatisfied.

Fan Xiaojuan, a technician at Yongzheng tailor's Xi'an branch, said that during the process of making clothes, according to the physique and habit of each person, there were at least two times of fitting test opportunities.

A custom made suit is reserved for a certain reserve < a href= "http://www.91se91.com/" target= "_blank" > cloth < /a >, within two years, it can be modified according to the change of customer's shape.

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The P high-end private apparel company has been increasing in Xi'an over the past two years. According to industry insiders, there are more than 10.

Unlike traditional clothing stores, most of these companies are located in writing rooms or residential buildings, and experience shops and offices together do not open sales outlets in the mall, but through the marketing of electronic commerce, express delivery.

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< p > thousands of fabrics, dozens of collar and cuffs, dozens of versions, hundreds of buttons, customers can freely choose, arbitrary combination, calculated that a garment has up to 20 million styles to choose from, and will not crash shirts.

Customers can also ask to embroider their own names or symbols and patterns on the cuffs, bags and so on, so that you have a clothing of your own.

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< p > < strong > Custom costumes are not expensive, but less than one shirt, hundreds of thousands, /strong < /p >

< p > custom made garments are not expensive.

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< p > at the Yongzheng tailor's shop in Dong Xin Street, the custom-made suit of twenty thousand or thirty thousand yuan is very common, and some people even spend about 200000 yuan on custom-made suits.

Bo Brice's suit is 3680 yuan, and a Zhejiang boss has made over 30 thousand yuan suit.

Yanta Lu Lake Eden high-end suit tailor Xi'an shop, suit 2580 yuan start, many tens of thousands.

Jim shirt price 500 yuan ~3000 yuan, 1000 yuan ~1500 yuan price shirt is popular in Xi'an.

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< p > "from the second half of last year, I began to make a full set of suits and shirts for a total of over 30 thousand yuan a year."

Zhao Weiqi, the head of a trading company in Xi'an, said.

For millions of bosses, it is normal to spend twenty thousand or thirty thousand yuan on clothing every year.

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"P," we only serve 5% of the millions of people in Xi'an.

Brice, director of marketing at Bloomberg club, said that the private custom club can have four hundred or five hundred customers a year. Each customer consums at least 10 thousand yuan, and the annual turnover can reach 5 million yuan. "Too many customers are busy," said Hu Yongchun.

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< p > it is understood that these high-end brands only have sales and service places in Xi'an, and the production is completed in Shanghai and Tianjin.

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< p > fabric also determines the success or failure of clothes.

Most of the tailored suits are made of high-grade fabrics from Italy and the United Kingdom. The annual output of these fabrics is extremely limited.

When the material is confirmed enough, the customer can buy it.

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< p > of course, the private clothing custom club is not simply selling clothes, individualized personal image design consultants, door-to-door appointments, regular organization of club circles and other services are the core.

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< p > < strong > producing a custom shirt only takes 30 minutes. Customers can receive clothes two or three /strong > /p for more than two days.

< p > custom made, solely based on the shape of each person.

Customer participation in clothing design and production process, satisfaction is improved accordingly.

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< p > the production process of the suit is very complicated. It usually takes more than 30 days, and the customization of the shirt can be completed in 30 minutes.

I heard that shirts can also be customized. Liu Gaoxing, chairman of Shaanxi Beidou Star Materials Co., Ltd. has decided to give it a try.

In May 10th of last year, Jim brothers's volume division arrived at Mr. Liu's company and photographed Mr. Liu two faceplates on the front side.

On the 12 noon, the custom made shirt was handed over to Mr. Liu by courier.

From the volume to the shirt, it is only two and a half days. The busy Mr. Liu can not help but sigh that the custom-made shirts are too fast, so they will no longer spend time and effort in shopping in the market.

This year, Mr. Liu also ordered 5 shirts, which cost nearly 6000 yuan.

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< p > modern technology and convenient logistics, making shirts customized to achieve high efficiency and low cost.

It is understood that the production of custom shirts can usually be completed in 30 minutes.

Shaanxi Jim Clothing Co., Ltd. general manager Yan Xiang introduced, after taking the front side two photos, uploaded to the computer, through the human digital modeling and digital imaging reduction technology, the completion of data collection, the system can automatically calculate the related data of shirts, 10 minutes to complete the order process.

The collected data are synchronously pferred to the production workshop in Wuxi, completed in 30 minutes, 24 hour express, and the customers in Xi'an will be able to wear the tailored shirts within two or three days.

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< p > follow up service for tailored suits is long term.

Zhao Xiaobing of Xi'an accidentally stained his custom-made suit at the wedding, leaving a trail after washing.

After seeing the technician of the clubhouse, they thought that they could only replace the stained cloth, and found the source of the cloth from the customer files, found the identical cloth, and changed the sewn by hand, so that the suit had a new look.

Hu Yongchun said that buying suits in shopping malls is difficult to find the same cloth because they are mass produced.

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< p > < strong > profit > /strong > /p >

< p > < strong > Custom garment profits can reach 70% < /strong > /p >

< p > < strong > expensive private custom clothes. What is the profit? < /strong > < /p >

< p > it is reported that the profit of a custom-made garment is usually 50%. If a garment customization enterprise has been made into a brand, its profit may be even higher than that, or even 70%.

But in a successful case, if it changes back and forth, the profit will probably shrink to 30%~50%.

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Mr. P, who has been in the industry for more than 10 years, for example, said that if the price of a private custom garment can reach 400 thousand, its profit can buy a medium and high grade car.

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< p > Mr. Liu said that the biggest cost of the clothing industry is imported fabrics and rising labor costs.

The price of a piece of cloth is very high, which is probably limited edition plus pportation cost.

Besides cost, image design, intimate service and so on are all expensive factors.

Phoenix net < /p >

< p > < strong > broad prospect < /strong > < /p >

< p > < strong > the market scale increased by 25%~35% per year < /strong > < /p >.

More than 30 years since the reform and opening up to the outside world, with the improvement of living standard and the change of consumption concept, garment production has developed from the same pattern of tailoring to the standard production of industrial assembly line. Now it is the coming of the era of private P.

The survey shows that at present, the scale of domestic high-end garment customization market is growing rapidly at the speed of 25%~35% every year, and the market prospect is broad.

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While P is a rapidly developing market, one side is the lack of industry management standards.

Liang Jianfang, associate professor of clothing and Art Design School of Xi'an Polytechnic University, said that the customized management of the fine management of enterprises has been improved, and the overall support of management, technology, capital and personnel is needed.

In the past two years, it has been imitated to study foreign luxury accessories, such as a href= "http://www.91se91.com/" target= "_blank" > dress "/a", the domestic customized brand has just been established, the technology accumulation time is short, the human body data collection and other technologies still need to be perfected, the volume data is not accurate, the garment is defective, not completely fitted, and repeated clothes fitting changes happen from time to time.

The whole industry is still in its infancy. At the present stage, there are no corresponding laws and regulations to clarify the rights and obligations of both sides. Relying solely on contractual agreements and business commitments, negotiations will take time and effort after disputes arise.

Therefore, it is necessary to remind consumers to take a closer look at the company that chooses precise, accurate and mature technology, and stipulate clearly the standard of service and clothing in the contract.

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