Hermes Executives Switch To Work In Hangzhou

Yesterday, an executive from the world luxury brand Hermes was formally transferred from Hermes to Hangzhou silk enterprise. His main task was to sell 80 yuan of Hangzhou silk fabric to two thousand or three thousand yuan of luxury price. Paris says quality, quality and quality. In the international first-line luxury brand, quality has been put first. After formally changing jobs to Wan Shi Li, the quality of products will be improved in an all-round way. At the same time, we should rebuild product identification and system, and introduce first-class design talents.

Paris will also bring a first-class European designer team. "There are also world-class designers from Hermes, who have been excavated from other high-end silk brands." Li Jianhua said that in addition to serving as the CEO MARC of silk culture, Paris is also the CEO of the French Centennial silk brand MARC ROZIER. So he spends most of his time in France and he often comes to Hangzhou.

In the case of Paris, it will take more than 100 years to build a world-class luxury brand. However, when technology and talents are available, this time can be greatly shortened. Paris reserved time for himself for 15 years.

　　 Challenge big international card

Reconstructing the image of Zhejiang silk

90% of the world's silk and 80% of its silk comes from China. However, behind a silk scarf worth 1000 yuan, Chinese silk enterprises only earn low processing fees. All along, relying on the advantages of Cocoon Silk Resources and labor resources, 99% of Chinese silk are making OEM orders for foreign brands.

Paris revealed that in Hermes, 80% of silk materials come from Brazil, and only 20% come from China. The silk industry in Brazil was basically controlled by Japanese descendants who emigrated in nineteenth Century. One of the reasons is that the climatic conditions in Brazil are relatively stable and suitable for raising silkworm cocoons. On the other hand, cocoon farming in Brazil is a farm type, while China is dominated by retail investors.

In fact, in recent years, Zhejiang silk as a traditional industry has begun to integrate into the industry, and some silk enterprises have been exploring transformation to rebuild Zhejiang's silk image.

In addition to developing high-end works of art such as silk and calligraphy, in order to cope with the shrinking of silk exports, the high quality home textile brand "Lufthansa" sold after the Silk Road Group exported to domestic sales sold the price of art. A set of exquisite European court style silk bedding, the price is generally between 10 thousand -2 yuan, and the international famous silk products.

Hangzhou silk brand Kim Fuchun has grafted China's wedding culture and Chinese silk culture, and has gone out of a new path of transformation and upgrading.

In order to cope with the unstable raw material prices and the shortage of labor force, many silk enterprises in Hangzhou, such as Jin Fuchun group in 2012, have newly established Hangzhou golden Fuchun silk dress company. In Jiangxi, Guangxi, Sichuan and other places, we have to find the best sericulture base, silk weaving base, silk garment base and silk home textile base in China, and integrate Silk Resources in the whole country to create a strong silk industry chain.

"This is also an important way for Zhejiang's silk industry to get rid of the predicament of raw material price instability, labor shortage and higher production costs, and realize transformation and upgrading." One industry insider said.

　　 Hangzhou Silk enterprise Dig up a wall

We've got to Hermes headquarters.

Yesterday, Wan Shi Li group announced that Hermes group's core management member and Hermes silk Holdings Limited CEO Patrick Bonnefond (Paris TE) was formally recruited. Its new status in China is CEO, a Limited by Share Ltd of silk culture of Wan Shi Li. At the same time, it is CEO of France's MARC ROZIER, a 120 year old silk enterprise in France.

The former Hermes executive's resume is very simple. Patrick Bonnefond (Paris) graduated from the University of Lyon, France, with a master's degree in chemical engineering and business administration. In 1991, Paris began to serve as the general manager of Sofileta, a famous French company. Sofileta is a century old company. Textile enterprises It was originally made of silk and functional fabrics. Under the special management of Paris, Sofileta has quickly become the leading enterprise in the industry and its turnover has increased by 5 times.

In 2009, Paris was specially hired by Hermes group to be CEO of Hermes silk Holdings Limited. In Hermes, Paris began to control the quality of raw materials from the source of silk scarves, optimize every process of silk weaving, and expand the business of the Ministry of silk. In the past 5 years, the turnover of the Ministry of Commerce has increased 2 times and the profit has increased 3 times.

How high is the annual salary of the luxury brand in the international market? Taking Burberry as an example, this year's brand CEO and creative director Christopher Bailey are exposed to an annual salary of 10 million pounds (about 106 million yuan). CEO In the past few years, the international first-rate luxury brand has been selling well in Asia, especially in China. The annual salary of executives is mostly maintained by several million dollars, or even above tens of millions of dollars. Last year, Hermes reported that sales of Hermes last year amounted to 3 billion 754 million euros (US $5 billion 100 million), an increase of 7.8% over the previous year and an increase of 13% based on fixed exchange rates. Sales of major business units of the group increased significantly. Clothing, perfume, scarves and leather goods increased by 18%, 15%, 12% and 9% respectively. "The salaries of senior executives can be seen." One industry insider said.

But Paris's salary in Hangzhou is not high. Li Jianhua, President of Wan Shi Li group, said that Paris's special salary is now kept secret because of its respect for personal privacy. Because everything is different from the salary system of Hermes, and the brand value is different, so the annual salary of Paris special is actually not as high as Hermes. "If we can fulfill the company's vision, we can get more money than Hermes," he said. Li Jianhua said.

　　 The main task of Paris special

It's 80 yuan. Fabric Sold to two thousand or three thousand

On the Hangzhou market, a piece of ordinary silk fabric of 80 yuan can be worth two thousand or three thousand yuan if placed on a luxury brand counter. This is also a presupposition task that Paris needs to complete.

After entering Paris, we will be fully responsible for the personnel training and brand structure of the silk board of Wan Shi Li group, and will push all things to the international market.

Besides the CEO's title, Paris's other identity is more like "technology house". For example, he served as vice president of Techtera textile and flexible materials Industrial Park, President of the French best worker association, dyeing and finishing department.