Jimo Professional Wholesale Market Consolidation And Upgrading Deserves Attention
< p > "I have 20 thousand square meters of pregnant baby clothes management area in" a href= "http://sjfzxm.com/news/index_cj.as" small commodity < /a "new town. Because of the poor hardware and software of the old clothing market, it moved out, and now it can finally return to the" organization ".
In June 26th, Zhang Benjin, the head of the good boy brand Qingdao commerce and Trade Co., told reporters that he was preparing for the relocation of the "good boy".
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< p > Zhang Benjin said, in 2004, "good boy" was settled in Jimo small commodity city. But because of limited development space and messy environment, after 5 years of operation, he moved out of the small commodity city and rented a 5000 square meter place in Jimo Industrial Park. However, "although the industrial Park is good in hardware, the passenger flow is far from enough."
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< p > the pformation and upgrading of the small commodity city has brought dawn to Zhang Benjin. The integration of the Jimo market has not only concentrated the core business cluster, but also gathered popularity. He intends to make a big effort in the new environment, and turn Jimo into a national knitwear center and an electronic business center.
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< p > Jimo, famous for its commerce and development.
Over the past 30 years of reform and opening up, various kinds of markets have sprung up everywhere.
According to statistics, at present, there are 16 specialized wholesale markets in Jimo, all of which are located in the downtown area, including commodity city, cloth market, decorative materials market, flower market, etc.
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The "P" market has brought prosperity to the city, while the problems of "a href=" "http://sjfzxm.com/news/index_h.asp", "traffic", "traffic", "noisy and chaotic", "frequent fire and public security cases", "scattered market distribution" and "shrinking market distribution" are also becoming increasingly prominent.
In last year's inspection, there were 3 wholesale markets where fire failed.
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< p > at the same time, the short board of the old market has entered a stage that has to be changed.
The small commodity city located at the junction of Songshan two road and Heshan road has had a glorious history ten years ago.
At that time, the small commodity city of Jimo was famous for its complete variety and large business area. It was the largest commodity distributing center in Jiangbei.
However, Jimo's Small Commodity City, which is famous for its reputation, has gradually entered the "old age". The more advanced facilities are outdated, and the popularity is slowly subsiding. Although the varieties of commodities are as many as 1000, the quality of the brands is uneven because of the lack of brand agents.
Many small commodity brand agents are not only difficult to enter the small commodity city, but some brands are moving out of the market because of the aging of the market.
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< p > < strong > create trade logistics gathering area < /strong > /p >
< p > old market upgrading is not a unique problem for Jimo. From the national perspective, the integration and upgrading of specialized markets and scale integration have become a trend.
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< p > 2009, Kunming's snail Bay market has been officially closed after 20 years of operation. As a whole, it has moved to the international trade city of snail Bay, making Kunming's professional market a big market in the country. Its scale and scale can almost match the world-famous Yiwu international trade city.
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At present, Beijing, Zhengzhou, Wuhan and other places are also actively studying and accelerating the integration and relocation of market resources to alleviate the impact of urban traffic congestion and the aging of market facilities. We also expect to effectively play the aggregate effect and scale effect through the integration of market resources, so as to accelerate the pformation, upgrading and growth of the P market.
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< p > for the integration, optimization and promotion of the market, Jimo began to study and discuss since 2012. It plans to use 3 to 5 years to integrate the market resources of the whole city, and to plan and build 26 square kilometers of China Jimo International Trade City in the western region with the best location. It will focus on six major plates. The core areas include the clothing market, the new city of small commodities, the three major market segments of Sijiqing Shishi international textile and Garment City, and the three layout of the surrounding layout of Fuxing Tian Trade City, Qingdao international garment industry city and Jimo merchants.
Through the interaction and development of the six plates, the total investment is over 30 billion yuan, the total building area is over 6 million square meters, the annual turnover exceeds 100 billion yuan, and the employment personnel are over 300 thousand.
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< p > Li Jianquan, deputy director of Jimo market construction service center, said the business logistics gathering area has two tasks: changing cage and changing birds and improving quality.
At that time, the three big market segments, such as the small commodity city, will undertake 16 old wholesale markets, introduce new formats, brands and business models, and promote the expansion and upgrading of Jimo's own industrial structure.
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< p > < strong > business and business is the key to < /strong > < /p >.
< p > "this kind of market arises at the historic moment under the trend of industrial development and upgrading, and plans and builds in an international perspective.
This is in line with the development pattern of the future market -- a large business logistics distribution center with buildings, shopping centers and buildings.
In Li Jianquan's view, the demolition of the specialized wholesale market is not too much against the merchants, because the original market is dirty and messy, and fire, hardware and software are all out of the way. There is no room for development for the merchants there: the old market has completed its historic mission and needs upgrading.
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< p >, he said, more importantly, relocation of other areas is mainly due to traffic pressure and overall urban planning, moving from the city center to the suburbs, resulting in many business panic.
Because the government's market research is not enough, the relocation of the market will lead to a lack of popularity in the new market.
In Jimo, the location of the big market is not only considered in the form of industry, but also in the downtown and crowded areas.
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< p > according to the plan, the Jimo small commodity new town project will be officially opened in September, and the implementation of "unified planning, unified construction, unified investment, unified promotion, unified operation and unified management" will be directly linked to international practice in management.
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< p > as a business card of Jimo's commerce and trade, Jimo small commodity city has become a heavyweight project after the clothing city "westward". Its success or failure determines not only its own destiny, but also the flagship "military spirit" of Jimo's commercial market.
Up to now, more than 3000 shops in Jimo's small commodity city have attracted more than 85% merchants.
Among them, automotive products, daily general merchandise, pregnant baby and other formats, the investment rate is close to 100%.
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< p > Ge Shurong, Professor of Business School of Qiingdao University, believes that the competition is more of competition in service and soft environment. If your service is not in place, if you can provide business premises that do not worry about the business, this is the foundation of future market development. "The market must be able to attract merchants, but also be able to stay in business and support businesses." this is the key.
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