6 Strategies For Smart Shopper Discount Marketing

< p > > in the era of "a href=" http://www.91se91.com/news/index_c.asp "electricity supplier < /a > price war era, e-commerce providers make all kinds of promotional tools.

And by reducing some of the price to win customer discount marketing has become an indispensable way of marketing.

Price is a very sensitive factor affecting consumers' purchase decisions, and therefore becomes a powerful promotional weapon, and more importantly, it can show the effect in a relatively short time.

So how can a clothing store implement the discount marketing wisely? Consider the following strategies: < /p >

< p > < strong > 1, scope strategy < /strong > < /p >.

P is the key to determining which items are discounted. It is critical to determine why these products are discounted and whether they are in line with the purpose of discount.

For example, now whether the new products will be discounted, first of all, considering the new products, < a href= "http://www.91se91.com/news/index_c.asp" > regional /a >, such as very gorgeous clothing, is not popular in a certain area. Even if there is a relatively large discount, it may not be able to sell. Therefore, according to local conditions and timing, considering these factors, deciding where to discount will be effective.

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< p > strong > 2, degree strategy < /strong > < /p >.

< p > that is to determine the extent of "a href=" http://www.91se91.com/news/index_c.asp > discount "/a", and the scope of letting profits can attract customers without losing profits.

Generally speaking, nowadays clothing is sold at a high price in many stores. Between 10 percent off and 5% off, in order to boost sales during the promotion period, we must consider the low price and popularity of some popular products.

Overall, the sales promotion period is higher than 20 percent off, the effect is not very good, but in order to consider its own profit overall discount control in 30 percent off - 22% off, it is more suitable.

Of course, for a product that has been overloaded for more than a year and a half, the discount can be reduced to cost price in order to return the funds.

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< p > < strong > 3, timing strategy < /strong > < /p >

< p > that is the best time to decide when to discount.

Many clothing dealers now choose 51, eleven, new year's day and Spring Festival. These marriages and rush hours are carried out, but all garment enterprises are doing this, and the results will be discounted for you. For example, making special events and news, or clearing out big business in the off-season are worth digging deeply.

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< p > < strong > 4, period strategy < /strong > < /p >

< p > that is, the duration of discount should not be longer, the better.

This is also particularly important. The clothing discount cycle is too long, but it reduces the consumer's determination to buy immediately, and it is more appropriate to control it for 10-15 days. It takes into account that consumers know the information about discounts, and can also take time to oppress and enjoy special offers at a certain time.

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< p > < strong > 5, frequency strategy < /strong > < /p >

< p > the number of discounts in a year.

Generally speaking, the number of consumers who buy clothes is a lot of you in the past year. Therefore, it is necessary to collect customers' communication methods, timely ask questions and warm up, increase the number of customers visiting, even if they do not buy, welcome to appreciate it, and skillfully ask consumers to recommend it to their friends and relatives, of course, the premise is that the product customers are satisfied with using it.

Research shows that selling products to potential customers by relatives and friends and other familiar people can reach as high as 80%. Sales to new customers recommended by existing customers are 3-5 times higher than that of new customers that no one recommends.

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< p > < strong > 6, method strategy < /strong > < /p >

< p > that means discount.

Many garment enterprises and dealers often neglect this, so adjusting the discount way and stimulating consumption become the key.

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< p > of course, all promotional activities should be integrated with CRM, through customer profitability, and enhance customer loyalty, and cultivate customer loyalty. < /p >

< p > although the effect of discount sales is immediate, discount marketing is a typical double-edged sword. If used improperly, the price will be very expensive. It is very likely that there will be a painful situation of "killing one thousand of the enemy and self injurious eight hundred".

In addition, if used too often, consumers will suffer from visual fatigue.

Therefore, enterprises should be careful when they can use their strengths to avoid weaknesses.

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