China'S Footwear And Accessories Retail Industry Is Making Full Use Of All Channels.

< p > over the past two years, although the shoe and clothing retail industry has been hit by the price of the electricity supplier, the electricity supplier is also facing many problems, such as experience consumption, last mile distribution, after sale service, and so on. Both sides have their own advantages and disadvantages.

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< p > in the face of the invasion of the Internet business, how to operate the retail channel in the mobile Internet era is a difficult problem for the big dealers in the department store.

In the "2014 Tianjin retail business development forum" held during the Tianjin meeting, more than 300 experts and scholars from China, representatives of large business enterprises and well-known brand suppliers Zimen "sword" to explore effective ways of retail channel operation.

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< p > in the eyes of secretary general Han Mei of the o2o conference in China, in recent two years, although the shoe and clothing entity retailing industry has been affected by the price of the electricity supplier, the electricity supplier is also facing many problems, such as experience consumption, last mile distribution, after sale service, and so on. Both sides have their own advantages and disadvantages.

In order to change the retail industry gradually to become the "dressing room" destiny, to obtain stable market share, to promote the integration of online and offline development, and full channel sales is imminent.

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< p > "at present, on the website of our shoe and clothing retail department group, it is mainly information about merchandise introductions and so on, but sales are few.

In large scale retail groups such as Europe and America, many of them have adopted online and offline guidance related marketing methods.

Fu Yu said, for example, the famous Messi department store in the United States, on the Messi website, all merchandise categories sold in shopping malls can be purchased almost exclusively, and some brand time limited discount activities will be launched regularly, both online and offline.

At the same time, through the integration of big data information means, consumers can clearly know which stores have the product and try it on; but in Messi's department store, consumers can not only try to wear their favorite clothing shoes and hats, but also use mobile phones to scan the commodity code to get the recommended matching for this product.

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< p > it is understood that the use of mobile Internet technology, online and offline marketing, is gradually entering the city's retail industry group.

"At present, we have carried out preliminary data docking with the cross border carriers such as Xiaomi mobile phone, fast taxi, WeChat, etc., to generate consumers' travel data, living data and consumption data through different characteristics, and the future will gradually be converted to customer demand point to point marketing.

Wu Zheng, general manager of Joy City (Tianjin) Co., Ltd.

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< p > in addition, the large business entities such as the gold treasure Binhai International and Hisense Plaza are constantly improving the data platform construction, using new media technology to carry out marketing positioning, providing online fans exclusive activities through online docking member system, landing on the line, forming a combination of online and offline, and promoting the pformation and development of retail industry.

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