Wechat Marketing Summary Is Easy To Execute.

Here world clothing shoes Hat net Xiaobian introduced to you is the inventory of mobile Internet era four key micro marketing

Recently, a lot of friends asked me how to do "micro marketing", "my industry and enterprises are not suitable for micro marketing" and so on. Here is a collective response to friends who care and are interested in doing micro marketing: micro marketing is a systematic job.

　　 What industries and enterprises are suitable for micro marketing?

As the saying goes, wherever people are, business is everywhere. At present, nearly 400 million of WeChat's active users, it is inevitable to let all walks of life friends salivate, all want to come to a cup of soup.

So, is your industry and enterprise suitable for micro marketing? Ask your questionable partners to seriously consider and investigate: have your customers started playing WeChat? Do these users of WeChat play any information related to your industry through WeChat? If the answer is yes, Congratulations, hurry up and do it. Users can get information through WeChat today, and they may buy it by WeChat tomorrow. If it is negative, do it quickly! At least you have the opportunity to seize the opportunity and get the early bonus of the industry.

Micro marketing is a systematic work.

Find (Find) customers. The core value of WeChat lies in the convenient connection between people and people, between enterprises and users as well as between people and equipment. Finding customers is to enable enterprises to establish connections with customers.

First of all, we need to identify which customers are our customers, then we want to use WeChat to establish connections with them. In private WeChat, you can find your customers through various channels, such as address book, nearby people, drifting bottles, shaking, adding friends or friends to each other. The number of corporate public can increase their fans by promoting the two-dimensional code, WeChat membership card, fans' spontaneous promotion, SMS and * promotion, and large scale joint push each other. The public number of enterprises is mainly promoted by the two-dimensional code, and there are many channels to popularize two-dimensional code. Business places, outdoor advertisements, special activities of adding powder and scanning code, and network promotion are good promotional channels.

To find customers is to establish relationships with customers who have nothing to do with us. We need to remind you that what we have just established is a weak relationship. Whenever the circle of friends is cleaning up the product link every day, a message will be sent to the user in a public address sooner or later.

Nurturing (Cultivate) customers. The core of nurturing customers is to strengthen the weak relationship that has just been established and become a strong relationship.

One of the core of nurturing customers is to create as many brands as possible to communicate and interact with users, so that customers can perceive brands through multiple contact points and create brand impressions. "Three squirrels" in the customer cultivation, summed up 23 contact points with the user. The generation of each contact point is a communication and interaction with users, which enables a user to further perceive his brand. In every contact with users to communicate with users in depth, and think about what things can wake up users' desire to buy, and further think about and create people's use scenarios. Each contact point is an opportunity for users to perceive, and is also an opportunity for brand implantation. Finally, through communication and interaction, customers are grouped according to the preferences, age, region, gender and consumption ability of each customer, so as to push the value content for each type of customer, minimize the harassment information and maximize the customer experience.

The core of nurturing customers is to build up customers' trust in brands and you.

Content is the key when WeChat marketing develops customers. We must make sure that our content is quality, character, entertainment, interaction and value. All advertising messages must be soft implanted so that people can get valuable information in entertainment and digest it naturally. Cultivating customers is a long-term job. We must not be too hasty or give up halfway. At the same time, we must avoid chicken soup and hard push every day.

Deal with (Close) customers. With the customer's trust in the brand and the deep cognition of the product, we can further establish a deeper relationship with our customers, that is, the transaction.

In traditional sense, the transaction is to sell the product to the customer, and then to collect the customer's money. But in the era of mobile Internet, the deal is for us. Customer Do service. We should personalization of the brand and go into and integrate into the customer's life through WeChat's communication and interaction. Ready to use our products and services to help customers solve problems in life and work. When customers recognize our problem solution, they are closing the deal. Therefore, the best deal is not to * *, but to help customers solve problems, to serve customers.

From another perspective, at present, the products and services in the society are homogenized and oversupplied, resulting in serious aesthetic fatigue. The focus of consumers' attention is no longer price, but more about the quality and experience of products and services. Therefore, we should work hard on the delivery experience and quality of products and services, and create more touching and pleasant surprises for our customers. These touching and pleasant surprises will bring a valuable social word of mouth spread to the brand.

Service is the best marketing, easier than any means to bring about a deal. From the perspective of customers, doing service is the only way to do well in micro marketing.

Build tribes (Tribe). According to the understanding of traditional marketing, customers will enter a new round of customer development after the transaction, and with the development of mobile Internet, the future life must be social circle and tribal life. The unlimited potential is the fans economy.

We integrate the users who love our products with our brand values and ideas, forming a circle. Then the circle of experts, leaders, leaders, circles atmosphere up. With the atmosphere and the creation of content and material for the circle, everyone's participation is strong and participation is strong, and the whole circle will resonate. The result of the resonance is that everyone has become a fan of our brand. With fans, it will bring more fans. Using WeChat to do online convergence and dissemination, offline O2O activities make customer experience and relationship deepen, and become our strong fans in the process of delivering value to customers. Communication is organization and word of mouth is self-organization. Through WeChat, we build self-supporting brand fans, and these fans will constantly help us find customers through our word of mouth, cultivate customers and deal customers.

In short, Micro marketing It's a systematic job. It's a slow job that can't be quick and quick. We must focus on improving customer experience, solving customer problems and integrating customer life. Finally, I would like to say to you: WeChat marketing is easy to summarize, difficult to implement, and summarized and implemented.