Lovers Have Unlimited Business Opportunities.
< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > operating conditions < /a >: initial investment of about 60 thousand, store at least 20 square meters < /strong > /p >
The difference between P and other clothing stores is that apart from finding suitable stores, decorating, pre distribution and hiring salesmen, some of the funds will be specially used for clothing design, that is, hire special talents to design their own unique styles, and then entrust clothing manufacturers to process them.
If the investors' financial strength is limited, they can not design the team independently, so they can constantly update their clothing styles through franchising.
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< p > previous investment mainly includes store rent, decoration, purchase and other expenses. In the early stage, it needs to invest 60 thousand yuan.
Shop size can be selected according to investment ability, but usually not less than 20 square meters.
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< p > < strong > > a href= "http://? www.91se91.com/news/index_c.asp" > pioneering < /a > steps: choose busy market shops and producers to carry out a href= "http:// www.91se91.com/news/index_c.asp".
< p > shop location -- we must try to choose a commercial area with high traffic volume. The first floor is better than the two floor, and the intersection is better than the street.
Even if we choose to set up shop in a large flow area, we should consider whether students, young white-collar and other consumer groups are the majority.
Generally speaking, the customers of lovers' stores are mainly from 18 to 40 years old, especially those who are in love. The number of new couples has come to buy couples' clothing specially for wedding photos.
Although some customers have no lovers for the time being, they buy one for themselves, the rest is left to those who are preoccupied with it, and the twins choose to buy their own children.
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< p > purchase channel -- if the clothing store of lovers is operated in the form of franchising, the problem of product design and purchase channel can also be solved.
If you operate independently, you need a design team or a long-term partnership with garment manufacturers to provide product design and production for investors. This mode of operation is suitable for those who want to build their own brand. Their advantages are unique and low cost of purchase. The disadvantage is that building brand takes time and enterprises must have brand culture, which is more challenging for investors.
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< p > < strong > the secret of success: product design, character first, charm accessories, icing on the cake, < /strong > /p >
< p > most of the consumer groups are young students and white-collar workers, so the grades and prices of goods in the store should also be targeted.
According to the different consumer groups, we should reasonably distribute the corresponding grades and prices of goods to ensure that the goods meet the needs of the market.
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< p > product design highlights love words - there is plenty of room for digging.
As the market reflects, many designers tend to think too much about lovers' clothes.
In fact, it is not the difference between size and size. It contains a lot of content, one of which is creativity.
The pattern on a couple's clothes can be made into one half, and two people together can create a pattern.
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< p > for example: a red heart, when two people are separated, each garment is half a heart. When it is combined, it becomes a heart.
So many patterns can be excavated, the key is to be related to love.
Couples are equipped with different styles to adapt to different environments and activities. They can be divided into sportswear, casual wear, home clothes and evening dress.
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< p > fabric selection varies from time to time. In fabric selection, it can be selected according to seasonal changes and requirements of various activities.
It can be used in the form of pattern changes, or the same kind of wool with different texture or color.
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< p > color matching echo each other. Color application is a very important part, because the costumes should be collocated with colors so as to keep the clothing of men and women lovers or lovers in a whole.
Lovers' clothing is closely following the fashion. Without knowing the needs of consumers, blind self operation and development can easily lead to incorrect sales.
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< p > the accessories of lovers are icing on the cake -- young lovers are crazy shoppers, and clothes are two sets.
The store must be full of unique lovers' clothing. Of course, accessories related to lovers' clothing are also indispensable, such as shoes, caps, umbrellas, jewelry, ornaments and accessories, so that lovers' clothes are more attractive.
Or you can also make lovers' articles: clothes, shoes, gloves, scarves, trousers, belts, hats, toothbrushes, cups, cell phones, watches, glasses, socks, backpacks and even bicycles.
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