Lingmei Underwear Teaches You: Underwear Store Investment And Operation Skills

< p > < strong > follow your underwear to teach you: underwear store investment operation < a href= "http://sjfzxm.com/news/index_q.asp" > skill < /a > /strong > /p >

< p > underwear store's investment and operation skills: what industry competition is very fierce now, and want to have a place in the market, various forms of marketing is particularly important.

But as underwear store, what kind of marketing plan should we choose is more suitable. In order to help many lingerie franchisees successfully invest in lingerie shops, we will discuss the business skills and promotion methods of lingerie shops, learn from experience and speed up the turnover.

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< p > < strong > promotion method of underwear store: price promotion < /strong > < /p >

< p > if you encounter the threat of competitors in the industry, if the underwear store is in a decline in turnover, if it is a major holiday, you can consider price promotions. Among them, the price reduction is usually 20-30%, and the low price will not only hurt its image and vital interests, but also lead to vicious competition in the industry.

The strategy of price reduction can be overall price reduction or price reduction for certain products.

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< p > < strong > promotion method of underwear store: two discount: a href= "http://sjfzxm.com/pioneer/" > promotion > /a > /strong > /p >

The advantage of P discount promotions is to stimulate consumers to try out this brand, reverse consumption benefits, quickly show the promotional effect, increase the consumption desire of existing customers, and encourage customers to consume.

Preferential sales promotion can be subdivided into several forms: < /p >

< p > 1, membership promotion.

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< p > if the underwear store wants to establish a long-term and stable market, cultivate and build consumer brand awareness, get an objective membership fee, and understand the market dynamics and customer requirements, membership system can be considered.

Generally speaking, the underwear store stores can offer free membership cards at the early stage of opening.

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< p > 2, award promotion.

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< p > there are many forms of award-winning promotions, such as spot raffle, award-winning questions and answers, winning prizes, giving lottery tickets and so on.

Generally speaking, the prize is chosen by the principle of small amount and great stimulation. Naturally, the prize of novelty and uniqueness will be better.

As for the combination of prizes, the headquarters of the lingerie store chain suggested that Pyramid should be upgraded gradually.

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< p > 3, coupon promotion.

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< p > under what circumstances can the distribution be appropriate? The headquarters of the LME underwear store chain thinks that when the sales volume of the store is declining, coupons can be sent out, and the low price attack of competitors will be sent out. In order to keep the old customers, they can send coupons. The underwear shop has just opened, and in order to expand the influence, it can distribute coupons in the surrounding areas. In order to improve customer loyalty, it can also give the old customers an appropriate discount.

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< p > < strong > promotion method of underwear store: Three: gift presentation promotion < /strong > < /p >

< p > gift presentation is also targeted and can not be delivered without any conditions.

Otherwise, gift giving will lose its value, and it is not worth pursuing for a momentary sensation.

Gifts should not only build brand awareness, but also consider enhancing brand reputation and closely linked to its brand image.

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< p > < strong > promotion method of underwear store: Four: service promotion > /strong > < /p >

< p > underwear industry experience shows that underwear shop is king of service! Therefore, good service is closely related to the management of underwear shops. The permitted stores can conduct some free advisory services, explain underwear maintenance, underwear wear matters and laundry knowledge to customers.

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< p > send cards and send gift vouchers to members on holidays.

We will provide humanized service and publicize the company's philosophy so that customers can understand the benefits of our underwear products and special items in a relatively short period of time.

Having a friendly conversation with customers, getting the basic situation of customers, expressing concern and reflecting service consciousness in time, that is, the legendary smile service.

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