How Do Merchants And Sellers Collect Information From Stores?

< p > from battlefield to a > shopping malls < /a >, the role of timely and effective intelligence system is becoming more and more important, especially in the increasingly fierce commercial competition. It is hard to imagine how to ensure the competitiveness and viability of enterprises in today's highly marketable business environment without relying on the market intelligence system. The era of closing eyes to fight the world has long passed, and the golden age of monopolizing the banking industry is long gone. < /p >
< p > now most industries are a group of interventionist, the market capacity is bound to be limited, channel access is bound to be limited, and consumers are bound to be limited. A highly open market will not allow enterprises to sit in rows and separate fruits. Since it is impossible for everyone to have a meal, they can only grab food to eat. In the process of robbery, enterprises should protect themselves on the one hand. On the one hand, we must constantly study the macro environment and the overall dynamics of the industry. On the one hand, we must constantly look for the weaknesses of our competitors, and we need strong support from the intelligence system at the next two points. Previously, big fish eat small fish, now more are fast fish eat slow fish, the market's understanding and response to competitors slightly slower, it is likely to be challenged by the spear of competitors. < /p >
< p > < strong >, then the function of the intelligence system is there. In brief, it can be summarized as follows: a > < /a >: < /strong > /p >
< p > understand the competitors' active attack plan in time, react quickly, and do well the relevant protection and evasion actions. < /p >
< p > understand the development trend of the industry in time and adjust the market strategy and strategic plan in time. < /p >
< p > timely understand the competitors' innovation and adjustment trend in product and market strategy, so as to make timely response strategies. < /p >
< p > there are many channels and methods to collect information. Among them, collecting through stores is a good way, specifically, it can operate < /p >.
< p > < strong > purchasing personnel: < /strong > < /p >
< p > manufacturers must rely on the terminal to do business, especially the hypermarket. Purchasing is the core of controlling the business. To understand the situation of their competitors, purchasing is the most important and direct choice. Of course, this mouth is not so easy to break through, otherwise the procurement can not be purchased, the key lies in the relationship between manufacturers and customers, so that buyers are willing to tell. < /p >
< p > < strong > store personnel: < /strong > /p >
< p > business is not only a shop but also a store. The specific implementation is actually done by the store staff, and maintaining good relations with the supervisor and staff of the store can also facilitate access to favorable information. < /p >
< p > < strong > cash register: < /strong > /p >
< p > the establishment of the foreign-funded stores is reasonable and basically balanced. Stable one or two good cashiers, with a little calculation, can get the actual sales status of each stage of the store. < /p >
< p > < strong > promoters: < /strong > < /p >
< p > through the promoters to take the internal route, take the initiative to contact closely with the salesperson, cabinet leader, finance, warehouse manager and other personnel, and collect information in the name of gossip, company inventory, check the royalty number, etc. < /p >
< p > < strong > store warehouse < a > custodian < /a > personnel: < /strong > /p >
< p > generally, in the stores, the status of these custodians is not very high, but they are in possession of the most accurate amount of actual stock, inventory and return. It is easy to collect data with these people. < /p >
< p > < strong > store planning designer: < /strong > /p >
< p > sales promotion activities are basically designed by planners. Even if they are not designed by them, the final compilation, typesetting, organization and implementation are done by them, that is, they will know the contents, themes, products and prices of promotions, and consciously get to know such people, which is also conducive to collecting their own data. < /p >