Children'S Wear Must Be Read By Business You Can'T Miss.

< p > in daily work, it is found that some children's wear members do not understand children's clothing. This textbook is dedicated to those who want to enter the children's wear industry.

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< p > < strong > > 1 > a href= > http://sjfzxm.com/news/index_z.asp > brand > /a > /strong > /p >

< p > this article explains the following processes: selecting brand location, ordering decoration and display - opening and performance improvement.

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< p > now there are thousands of children's wear brands in our country.

Take the hundred glory wholesale market in Beijing, there are many children's clothing brands.

When choosing children's clothing brand, we should consider our own financial strength, industry experience, market type, location of the alternative address, and children's wear shop, children's wear supermarket or children's products comprehensive store.

We should also consider the strength and scale of the manufacturers, the time for children's clothes to be listed, the number of existing stores, manufacturers' good at projects, children's wear team, etc.

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< p > 1, generally strong and strong combination, such as strong customer capital strength + one or two kinds of city main business circle or first-class shopping malls counters +50 around the business area, optional international brand, Nike, Adidas.

There are also some children's clothes that have just been introduced by adult clothing enterprises, such as Anta, Lining, Kangnai, 361, seven wolves, etc. these enterprises have just listed children's clothing and have many blank areas in the market. These manufacturers have certain advantages in making clothes, and many of them are listed companies.

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< p > 2, the strength is bad, it is planned to open a shop in the three or four level market business circle or community, choose the lower price children's clothing, fame, low price children's clothing, join the condition is more favourable, can purchase goods in wholesale market, such as Beijing Bai Rong, Ji'nan Kou Kou, Shenyang five love, Shijiazhuang South three, Xi'an Kang Fu Road, etc.

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< p > 3, capital strength and business circle are the most difficult choice between them. This calls for n phone calls from customers.

The best sales of children's clothing in the country are balbara. There are Parker lands, water babies in the north, good children, baby rooms, Babu beans in Shanghai, etc. pencil clubs, mini pencils and piglets in the south are all quite good.

Take parcland for example, some cities do well, the market is saturated, such as the fire of Datong Pak Lan Di, others must not have a chance to join.

At the end of 08, I went to Tongliao on a business trip and found that the Parker mall cabinet had been withdrawn, and the brand's failure in Tongliao led to a very hesitation when other Tongliao customers chose the brand.

It is difficult for a brand to fail in a city and to re inviting business.

In this case, we should investigate more, find out the situation of the original boss or shopping malls, and then go to the factory by telephone or in person. If the factors leading to the failure of the brand have disappeared or can be overcome, do it.

If the brand does not appear in the city, it is necessary to analyze the reasons, whether the price and style of the brand are suitable for the urban consumer groups.

For example, some cotton clothing and down garments developed by some children's clothing manufacturers in the South have poor cold resistance. They can not withstand the cold weather in Northeast or Inner Mongolia or fall behind the city in the market. Such as Xinjiang and Manchuria are already very cold at the end of October, and winter clothing has not arrived yet, which will affect the sales of customers very much.

If you arrive late one day, you will lose a day's sales, and you will be led by your competitors and you will lose money.

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< p > 4, some brands do not want to open stores, such as children's wear supermarket or children's products comprehensive storefront can choose.

Some of the other children's products from children's clothing manufacturers are now living in a large open life hall, such as Shanghai's doctor doll.

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< p > < strong > Second, < a href= "http://sjfzxm.com/news/index_p.asp" > site > /a > /strong > /p >

< p > the importance of site selection is self-evident. The location of children's wear shops is usually in hospitals, kindergartens, women's and children's Baojian Railway Station, or a street or children's goods street that is concentrated locally.

If you join the brand name is low, it is best not to choose new business circles, these business circles may take 1-3 years to have enough popularity, and some walk street development 3 years later Street Rowe finch.

In such a place, the rent is low but not popular.

The same is true for new shopping malls. In 2007, the Zibo store opened by Nanjing central department store and the Shijiazhuang store opened by Wangfujing ended in a crushing defeat.

The selected stores will not be demolished in 5 years. The best shopping malls in the selected shopping malls are the best shopping malls in the region.

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< p > 1, shopping mall should consider the popularity of the selected shopping malls, the same price or brand awareness of children's clothing sales, it is best to tune out the real data.

We should also consider the entry conditions of shopping malls, deduction points, shop fees, promotion fees, guarantee and so on.

The new brand wants to enter the mature shopping mall. It may cost a lot of money and it needs a black box operation. Even if it goes in, it will be eliminated because it can not be guaranteed.

A brand that has been on the market for 2 years has entered the mall in Shijiazhuang, Changchun and Eurasian shopping mall. Customers have managed the mall manager, but the sales volume is bad, and the market and consumers are uncertain.

Before entering the shopping mall after the Spring Festival or the autumn market, the mall will adjust the location of children's wear counters, and the bad children's clothes will be retreated or quit.

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< p > the advantages of shopping mall counters: there is a certain flow of people and sales, such as shopping malls in the local influence, easy to brand communication, less energy input.

Disadvantages: more cost.

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< p > 2, commercial street shops on both sides of the flow is different, there are differences between the adjacent stores.

It can be observed, recorded, compared and analyzed after a certain period of time.

Some children's clothing prices and styles are suitable for opening stores in the vicinity of mature large communities.

In particular, the opening of a comprehensive children's goods shop, 80-150 square meters, has children's clothing, toys, supplies, food, beverages, stationery, etc., and can also offer baby haircuts, bathing, swimming and other businesses, such as two floors, offering classes for pregnant women or nursery classes, or holding various training classes for intelligence.

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The advantages of P store are: bargaining, self promotion, store display, etc. the longer the business, the more repeat customers; disadvantages: if the wrong choice, no target group, the rent will become the biggest cost.

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< p > < strong > Third, ordering < /strong > < /p >.

< p > manufacturers usually open the annual autumn winter clothing ordering meeting around March, and open the spring and summer ordering meeting in July.

Some brands are open in spring, summer, autumn and winter, such as Nike kids.

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< p > < strong > 1. Children's wear classification < /strong > < /p >

< p > 1, divided into male and female, from age to child, Taiwan or port also called Bao Baofu (0-3 years old, size: (59, 66, 70, 80, 90), child (3-6 years old, 80 80, 90, 100, 100), middle child (year old, year old, and so on.

There is a big difference in the height of the children in the south.

There are other expressions for children, children and so on. It doesn't matter. They are classified according to size or in Rome as the Romans do.

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< p > 2, from season to spring, summer, autumn and winter, that is, spring clothes, summer wear and so on.

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< p > spring and autumn season: vest, shirt, T-shirt, jacket windbreaker, pullover, nine points trousers, trousers, long skirts, straps, sports suits.

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< p > summer: suits, skirts, dresses, T-Shirts, shirts, seven pants, shorts, blouse and so on.

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< p > winter: down jacket, feather vest, heavy cotton clothes, thin cotton padded clothes, cotton suit, cotton vest, heavy trousers, cotton trousers, trousers and so on.

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< p > Accessories: knapsack, hat, underwear, gift box, scarf, gloves, socks, etc.

Gift boxes are an important part of accessories. Sales of some small brands are quite good.

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< p > manufacturers often classify goods according to their years, seasons, styles, colors and sizes. People who are familiar with commodities will know which year they are wearing clothes.

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< p > < strong > two, order attention < /strong > < /p >.

< p > 1, according to the size of children's clothing shop to calculate the number of clothes to be displayed, according to the effect of the manufacturers in the middle island, the number of side cabinets.

The middle island side hanging bar is 1.2 meters, the spring and summer and autumn clothes hang about 20 pieces, about 15 winter clothes; hanging clothes, spring, summer and autumn hang about 5 pieces, the first hangs into a set; hanging up 2-3 hooks; middle island stack 2-3 piles, 2-3 pieces / stack.

In addition, the breakeven point should also be considered.

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< p > 2, according to climate characteristics, spring and summer clothing ratio is 4.5:5.5, autumn winter clothing is also the same.

The ratio of trousers to blouse is 4.5:5.5 and tops.

Hainan customers can not order winter clothing, northeast customers have more winter clothing.

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< p > 3, order to reserve about 20% inventory, such as 1000 items of clothing displayed in the store, 1200 orders. After the display of clothing sales, it is impossible to display after purchase, but from the warehouse.

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< p > 4, children's clothing display will be arranged according to story and series. If we think this series is popular, we will focus on ordering this series. We do not advocate disrupting the series. The designer is to make children's clothing in every series easy to match.

If 09 years Nike kids has a series of city kids, most customers will focus on ordering this series.

Of course, it is not absolute. Some smart bosses and children's wear consultants will match different series to refresh people.

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< p > 5, specific to each garment, the new customers are middle large code, big size, small size at the two ends, such as 100, 110, 120, 130, 140 four sizes. The minimum order is 1, 2, 2, 1100 code minimum order quantity, 1100 and code.

Old customers often make the same order. When a customer orders a few down garments in Jiangsu, they simply place 50, 50, 50 and 50 orders.

The proportion of men and women ordering casual children's clothing is generally 4.5:5.5; the proportion of sports boys like Nike kids and Adidas kids is higher than that of girls.

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< p > 6, combined with preferential policies, manufacturers will usually have tens of thousands of orders, enjoy a few points of preferential policies or other material support policies, almost add a single, much worse.

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< p > 7, consider matching and off season clothing: order down jacket is to order matching sweater, shirt (or underwear, T-shirt); season clothing can be promoted, pulling the sales of the season clothing.

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< p > 6) positive side error: hanging side hanging is stagger, top is hanging coat, bottom side hanging and jacket matching vest, underwear, shirt, sweater, trousers and so on.

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< p > 7) color matching: a set of clothes that are worn on the top and bottom of the color, or hung on the model. For example, the collar or cuff of the jacket is lace. The trousers should be lace jeans or other lace trousers; the left side hung or the model body is red underwear + white coat, and the right side is white underwear + infrared sleeve.

The left Tibetan blue coat and the right side are navy blue trousers.

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< p > 8) movement: the coat sleeves of the hanging models or models are fortified to the coat or trousers pocket, like children's pockets. The trouser legs are stuffed with single light paper, and the trouser legs do not rise with the pins at the popliteal joints.

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< p > < strong > 3, model wearing < /strong > < /p >.

< p > 1) whole body model: Children's clothing model height generally has 60, 80, 100, 110cm, etc. it is best to buy software models, arms and legs can be put into different posture.

The clothing of the whole model should match the climate at that time. In winter, underwear, shirts, sweaters, coats and trousers should be put on.

The whole body model can be placed in the window and baby body. The whole body model can be placed on the side cabinet board above the middle island.

Half body models: often placed on both sides of the image wall, mainly wear some clothes that are highly recommended.

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< p > 2) special collocation: different styles and colors can be worn on the same model, such as long sleeved T-shirt + Half sleeved shirt + Half Sleeve T-shirt and different styles of trousers, large size, small size outside, and trouser legs on the outside.

The collar, cuffs and hem turn up to attract customers' attention.

Female model can be T-shirt + suspenders + open collar shirt + from inside to big skirt + small skirt, skirt with fishing line to pull up, the distance appears peacock open screen, or wear a skirt, do Monroe like classic shape.

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< p > 3) some common sense: suspenders skirt and vest should be provided with underwear or other clothes and not displayed separately.

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