How To Avoid Mistakes In Location Selection Of Clothing Franchises

We often mistake for good. Trading Area It refers to the crowded and bustling place where people compete and compete for a good market. It is more conducive to the growth of new clothing stores. It is a good idea to make a map of the business district in the process of choosing the store site.

1. on the local clothing The franchisees investigate and place their positions on the map. Look at their location characteristics, such as the radius of the surrounding population, the total population, the distance from other similar enterprises, and measure the radius of the market, that is, the business circle. Range 。

2. map out your favorite location according to the map.

3. around the selected places, draw your own business circle with compasses according to the radius of the trade area before.

4. determine whether there are competitors in the business circle, weigh the strength of each other, and decide whether to change the location.

5. understand the demographic, demographic characteristics, purchasing power and other relevant information in the business circle to help you understand the customer base.

6. draw a street or bus line that you can walk to your clothing store to see if customers can get there easily.

Looking at such a map, you can see clearly whether the address you have chosen is in the right trade area.

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Site selection is good, then you occupy some of the advantages on the ground position. We also know that often the good place, the rent is expensive, so before opening a shop, considering all aspects of the problem, it is necessary to choose a good location. Here are some tips on how to choose the golden section, so as to ensure the success rate of starting a business and make your investment as soon as possible.

(1) in areas with frequent commercial activities, such areas are generally commercial centers, downtown areas and frequent commercial activities, and the turnover is bound to be higher. Such a shop is called "an inch of gold". In this area, logistics is fast. For the clothing industry, the fashion trend is very fast. If the goods flow slowly, it may be out of fashion before the clothes are sold. Therefore, the area with frequent commercial activities is a perfect location for the choice of the location of the clothing store.

(2) in areas with high population density, shops are opened near residential areas. The population is relatively concentrated and the population density is relatively high. In such areas, people of all ages and social strata have. It is easier to choose which styles or types of clothes to sell, and there will be more customers. Moreover, because the flow of population has been very large, it is easy to understand the daily sales volume, so sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.

(3) Street shops with large traffic volume are on this kind of street, with large traffic volume and relatively large number of patronage shops. However, considering the large traffic volume on the street, there are still some terrain or effective effects to choose the best location. For some passenger traffic, but because the traffic arteries, the passenger flow is the place to go to work, it is not a good choice of clothing store address.

(4) customers are willing to patronize their transportation and are willing to go there by car. Generally speaking, there is a bus stop nearby, or a shop that can walk less than 20 minutes walk is the best.