Terminal Management, Preparation For Sales Promotion

The importance of terminal promotion has been recognized and accepted by more and more marketers. It has also been listed as a very important part of the marketing process. Every major marketing publication is willing to study and discuss this issue at a great expense. At one time, "marketing must be called the terminal", of course, it has become a topic that "people have to say". Terminal promotion In the marketing process, the influence is obvious.

Our terminal promotions must be prepared before promotion. To choose the right way of promotion according to the purpose of terminal promotion, first of all, there should be promotional purposes, such as:

1., when our new product comes into the market, we want to make consumers familiar with our new products as soon as possible, and promote the sales of our new products.

2., strive for potential consumers to try to buy or use.

3., for the old products to withdraw from the market, reduce the bad stock, in order to prevent the new and old products contradictions, and promote sales;

4. in order to Overall sales volume Promotion and attack on competitors;

5. counter " Promotion "Sales promotion";

6., we can communicate face-to-face with consumers, enhance consumers' familiarity with our products, and establish consumers' loyalty and reputation to our products.

7. to promote sales of our terminal products, bring more popularity and profits to our terminals, and help us establish good customer relationship with terminals.

Terminal promotions can be said to be endless. In order to avoid the omission of a job and affect the overall promotion process, we need to divide the responsibility of the preparatory work into the person, stipulate the completion time, provide fixed personnel inspection, and confirm the work before the promotion. Before making the event, we should make relevant personnel address book, ensure the convenience of contact, and understand the contacts of the terminal in the promotion process and the contact method of the terminal responsible person when there are serious problems.

Adequate supply is the basis for our smooth promotion. If there is a shortage after the start of sales, it will directly affect our sales promotion effect. We can determine the reserve quantity of promotional products according to the scale of promotional activities, for example, the sales volume of induction cooker is 100 at normal times, and the sales volume is expected to increase by 30% when sales are promoted, so at least 130 units should be prepared.

Before sales promotion, sales personnel should implement relevant orders to ensure that there is sufficient inventory at the end of activities. We must do a good job on the day before the sales promotion, do the work of tallying and tallying, paste up the price labels, arrange the publicity materials and so on, so as to avoid doing the activities on the same day, causing confusion at the scene, which will not only cause inconvenience to our terminals, but also affect our publicity results.