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Promoters Are The Top Priority In Winning The Battle.

2014/7/3 21:53:00 18

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Promoters Winning The Terminal Marketing Strategy

1, our salesperson team generally has the following problems:

1, education level is not high;

2, lack of professional knowledge and sales skills training;

3, lack of sense of belonging and loyalty to the company;

4, with relatively large fluidity;

5, lack of long-term positioning for oneself;

strong > two, how to stabilize our sales team and improve sales performance, we should start with the following aspects: /p >

strong > 1, enhance the status of a href= < http://www.91se91.com/news/index_c.asp > Training < /a >: /p >

, discard < a href= "http://www.91se91.com/news/index_c.asp" > salesperson < /a > to erroneous ideas about the market, and initially establish the confidence of the salesperson herself;

, passing salesperson is not a job that anyone can do. The promotion job is the most challenging and the most difficult one, giving them a confidence to rise and be upright. "/p >

, if you have good logical thinking ability, good learning and initiative ability, dare to find problems, avoid problems and strive to find solutions to problems, ability to be good at summarizing and reflecting, etc., you will be promoted.

Give them a space for development;

correcting a serious mistake: business personnel are not above sales promoters, but are not directing promoters.

On the contrary, in order to better serve the promoters, it is to solve the problems arising from the promotion process.

Because salesmen's performance directly affects the income of business people, giving them a sense of equality with others;

under the instilling of the above ideas, the self confidence, self-improvement, responsibility and development mentality of the promoters will be fully displayed in the work.

2, strengthening < a href= "http://www.91se91.com/news/index_c.asp >" professional knowledge < /a > and sales skills training: /p >

, invite relevant experts to assist in training;

, our company set up its own training mechanism;

, invite training company's sales training;

training contents: the core of the company's leadership, the development process and the advantages of existing resources; the simple internal structure of the product; the advantageous resources of the product's camp, function selling points and cost performance; the general situation of the industry and the main selling models of the main competitors; the key is to understand its shortcomings and weaknesses; the basic responsibilities and matters needing attention of the promoters; the display of products; the layout of terminal images; the training of sales skills; and the testing of training results: field tests and written test answers.

note: if the experts or training companies are invited to do the training, the trainer should personally conduct market research, have contacts with the promoters, understand the problems, and then make targeted training. This will not only save time, but also the effect will be obvious.

3, setting up < a href= "http:// 1, our salesperson team generally has the following problems: > sales performance < /a > List: /p >

The role of P and sales ranking is to stimulate backward salesmen, arouse his sense of honor and shame, and find out the mentality and market problems of salesmen.

, the establishment of the list:

weekly sales list: a week's sales performance to discharge the ranking, reward and punishment;

sales list: to place awards in a month's sales performance; reward and punishment;

quarterly sales ranking: make a total ranking of sales performance for three consecutive months, reward and punishment;

fastest progress award: commendation for the fastest promoters in the quarter;

Special Contribution Award: outstanding employees who have made outstanding contributions to the development of the company or have worked for more than one year, and have outstanding performance;

, application of the list:

P > week sales list: characteristics for short, frequency, fast, suitable for short product sales in the peak season.

Reward the first place, punish the last;

reward is the best way to pay cash, and the amount is not equal. The punishment is not to punish cash but to express feelings on the stage, and to confirm the sales target guaranteed next week, and to dismiss the processing which can not be completed for three consecutive weeks.

(ranked by marketing centers and offices)

Less than p month sales list: only one of the monthly sales and weekly sales lists.

Reward the top three and punish the last two.

Rewards are made in two ways: material and spiritual.

Material rewards are mainly cash or prizes, and the quota is larger than weekly rewards; the mental reward is mainly based on certificates and certificates.

The penal officer will not pay the penalty but he will work overtime without compensation. The company will not pay the overtime fee. He will also make sure that he completes the sales task next month. If he is still in the last place in the next month, he will be fired directly, and the other one who will not be able to leave the last three place for two consecutive months will also be dismissal.

The release time is at the first weekly meeting of next month.

(ranked by marketing centers and offices)

quarterly sales list: sales for products that are very obvious and long in peak season.

Monthly sales list and quarterly sales list can be used together.

The top five and the fastest progress of the award were two, and the two fastest ones were punished.

The award includes a paid holiday award, a training course, a cash prize, an item award and other certificates and certificates.

The quickest person will be dismissed directly.

The payment time is scheduled according to the company's time schedule.

(ranking in the whole country)

Special Contribution Award: the top ten winners are awarded the Tourism Award, the paid holiday award and the year-end bonus.

(ranking in the whole country)

through a series of competitive mechanisms and incentives, promoters can not only get material satisfaction, but also get more excited and honorable than money, a sense of honor and a sense of accomplishment, which can exercise their self-confidence to the greatest extent, so that they can feel a sense of belonging and loyalty to the company.

4, and training in other aspects:

1. Establish a reasonable competition and promotion system.

From competition, companies can discover talents and give companies opportunities to tap talents and cultivate talents.

Excellent salesmen who stand out from the competition can be promoted and promoted bravely if they have the potential of certain management ability and have certain savvy.

, set an example and promote the principle of excellent experience.

Excellent sales promotion skills and experience should be shared and learned from each other. The difficulties encountered in the meeting will be discussed together and resolved together to encourage everyone to be diligent in thinking and strengthening the exercise of analysis and judgement.

Avoid problems and avoid negative situations.

encouraging salesmen to speak and ask questions and make recommendations for the development of the company. Appropriately expanding the right to know about management and fully promoting the participation of promoters will enable them to cultivate the sense of the protagonist and feel that they are part of an enterprise and have a sense of responsibility and mission.

in short, having a group of excellent salesmen is a huge fortune for our company, but how to maintain and maintain it is a difficult problem for our company now. I hope this article can draw lessons from the company.