Site Selection Of Franchised Stores

< p > the location of a store depends largely on its geographical location.

If you want to open your own clothing store, where should you start? Shop location and choice of goods is the magic weapon for success. If the two points are solved well, the shop will earn more than 78% of its profit.

Before choosing a site, the first thing to determine is the choice of customer base.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

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< p > generally speaking, the sales scope of < a href= "http:// www.91se91.com/news/index_c.asp" > clothing store < /a > usually has certain geographical boundaries, that is, relatively stable a href= "http:// www.91se91.com/news/index_c.asp" > business circle < /a >.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

Miss Luo's shop in Beijing has not been selected in the prosperous area, or even the place where the clothing store is concentrated. However, her 25 square meter foreign trade clothing store can reach the peak season of 7-8 yuan, < a href= "http:// www.91se91.com/news/index_c.asp" > sales volume < /a >.

Because the location of the shop seems to be bad, but it is very good to look at it carefully.

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< p > there is a key primary school opposite the residential area. Parents are generally rich or expensive.

Primary and secondary school hours every day, because the parents of many children, the road is narrow, traffic jam every day.

Traffic jams are hard for drivers, but because the children who drive their cars are usually the mothers of their children, they can see all kinds of clothes displayed in the shop through the window when they are stuck in traffic, and people will pick up their favorite products when they are free.

In analyzing business circles and investigating competitive stores, investors in clothing stores also need to thoroughly analyze whether their stores are negatively related to the proximity of stores and their proximity to the nearby stores, and whether they can increase the attractiveness of the region through mutual cooperation.

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< p > for example, if there are many casual wear shops around the world, competition will be more intense at the level of casual wear. Then it can be misplaced, and the goal will be better in ladies wear or professional wear. If these problems are clear, they can find the source of goods in a targeted way.

If you can't find the right store in your favorite location, you can try to share it with others.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

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