Pathfinder 2015 Order: Reform, Technology Innovation, User First.

< p > July 8th, < a href= "http://sjfzxm.com/news/index_p.asp" > Pathfinder < /a > 2015 spring and summer new product order will be held in Jiuhua Spa & Resort, Beijing.

The order will continue the brand's "bravely exploring" brand line which is always adhered to by the brand, with the theme of "brave to live before we live", and introduce more comfortable and safe outdoor equipment to consumers.

< /p >

< p > < strong > product technology innovation focuses on user experience < /strong > /p >

< p > with the higher technology content and humanized design which is closer to user needs, the new season's products have aroused concern.

The three in one cross country shoes, which have been launched again, have used the "polar bionic technology" developed by the brand independently to increase the technological content of products from many aspects: TiEFPRO super waterproof and breathable technology can make the shoes durable and dry, rubber front and T-PACK sets can greatly enhance the outdoor sports safety protection. SAFreeCUSHION new shock absorption technology can effectively reduce leg foot pressure, while the SAFreeROCK super rock wear-resistant sole makes the cross-country shoes easy to deal with all kinds of terrain.

The designer of the Pathfinder strengthens the comfort of products from three aspects: waterproof, wear-resistant and shock absorption, so that this off-road shoe can ensure the safety and comfort of outdoor sports in a variety of extreme environments, and realize the idea of "relying on natural inspired design to make people return to nature".

In addition, the ultra light skin clothing has also joined our own butterfly bionic technology. Under the premise of ensuring the sun protection index UPF50+, it makes the clothes more light and thin and easy to carry and close to the outdoor needs. This also continues the design purpose of the Pathfinder's "take the nature and use it naturally".

< /p >

In the past fifteen years, the Pathfinder has persisted in the concept of "exploration and innovation". The new product design also pays more attention to user experience and feedback. P

In the future, Pathfinder will continue to increase the comfort and safety protection coefficient through the independently developed "polar bionics technology" platform, ensure the safety commitment to life in the extreme environment, and bring the brave outdoor spirit into life, so that more people can "listen to their hearts" and get out of their homes.

< /p >

< p > < strong > < a > href= > http://sjfzxm.com/news/index_p.asp > > adjustment > /a > internal structure; establishment of Member Management > /strong > /p >

The Pathfinder will carry out internal reform in 2014. P will not only form a new division system, but also set up a new CRM system, adhering to the concept of exploration and innovation, and continuously providing users with better services.

< /p >

P not only undertakes the functions of product planning, design and sales, but also undertakes the important task of brand promotion: in addition to introducing professional advice from outdoor players, enhancing professional functions and fashion elements of products, it also needs to return to outdoor sports and interact well with users.

In line with the tenet of "user first", the company will divide the department according to the sports category into more detailed branches, such as mountaineering department, hiking business department, travel department, Discovery business department, riding department, intelligent wearable business department and so on. This important internal change will further strengthen the relationship between the company and users, and promote the users of products and services in a targeted way.

< /p >

< p > the development of the Internet has changed the way of life and people, complying with the development needs of the market. In 2014, the Pathfinder will establish a new CRM membership management system.

Customer information management system is an important foundation to support user experience, and is also the most important tool to accumulate brand equity.

It can combine the functions of the brand sales service system and design the business functions, and determine the specific functional points and application effects for each business function module.

At present, the promotion of smart wear and the integration of green fields provide a broad platform for members to acquire and operate.

Facing the increasingly large number of users, the operation of CRM will help improve the service efficiency of the brand, and gain a deeper understanding of different types of users. Therefore, strong targeted service will bring better experience to users.

< /p >

< p > "survive bravely.

"This is not only a product concept that our company has always adhered to, but it is also a spiritual belief that the group is brave in developing science and technology innovation and persisting in the supremacy of users.

As a leader brand of outdoor sports in China, Pathfinder will continue to base itself on the market and focus on the future with a sincere courage and innovative exploration. It will make innovations and changes in two aspects of technology and customer marketing, and strive for better products and better services, so as to achieve the goal of "doing better and doing better" at the end.

< /p >