Footwear Industry: Product Planning And Marketing Talents

< p > the suitability of the college entrance examination voluntary choice often determines whether a job can be successfully found in four years. So, for the hundreds of billions of industrial clusters in Quanzhou -- footwear industry and textile and garment industry, what kind of students will be favored in recruitment? What professions are potential professions? Apart from professional skills, enterprises also value their abilities. Yesterday, reporters visited several local shoe and clothing enterprises to understand their recruitment needs. < /p >
< p > < strong > marketing category < a href= > http://sjfzxm.com/news/index_x.asp > talent < /a > hottest /strong > /p >
< p > footwear industry and textile and garment industry are two hundred billion industrial clusters in our city. There are more than 20 thousand large and small enterprises in the shoe and clothing industry, and the largest demand for recruitment is released every year. The reporter learned from the visit that in the past two years, due to the overall downturn in the footwear industry, some SMEs have ceased production or reduced their scale in the adjustment period of the industry. Therefore, for scale enterprises, the pressure on the recruitment of front-line general practitioners has been reduced. < /p >
< p > "at present, the front-line grass-roots employees of the company are relatively stable, with little gap. The main demand is the marketing talents and IT talents. Mr. Hu, director of PEAK sports human resources, told reporters. < /p >
< p > what kind of ability is valued by enterprises? Mr. Hu said: "enterprises recruit people, in addition to some more professional jobs, which require higher professional requirements, such as IT, design, finance, etc., most of the posts focus more on employees' initiative, logical thinking and ability, and whether they can endure hardships. For example, marketing, employees entering the new company should exercise for 2 months at the grassroots stores. They must go to the market. After many graduates come in, they will not be able to eat or suffer, and the turnover rate in the first year will reach four or five. < /p >
Hou Zhaohui, general manager of the human resources administration center, < p > 361 degrees, also said that marketing is a very hot profession now, and it is also the most demanding profession in recent two years. In the past two years, the footwear industry has been adjusting the terminal, and the market downturn has also brought some difficulties to sales. Therefore, almost every brand enterprise is paying more and more attention to marketing. Coupled with the development of e-commerce, not only offline marketing, but also the marketing demand for online consumers is increasing. Therefore, the proportion of marketing talents and e-commerce talents in this year's key talents is quite large. < /p >
< p > < strong > Product Planning talents are less than a > lack of < /a > /strong > /p >
< p > in addition to marketing talents, product planning is also mentioned by many enterprises. "Product planning, including analysis of market data, research on product styles and trends, pricing of products, adjustment of the proportion of different types of products in a stock, product planning is the source of product development, and is used to guide designers in product design and development." Hou Zhaohui told reporters that product planning was developed in some developed countries as a professional course, but it is still relatively cold in China. < /p >
< p > "at present, the company has to recruit product planning talents, only from the design profession or terminal marketing and other related professionals to find, recruit, and then internal training, training cycle is relatively long. From the perspective of future trends, the demand for product planning talents will further increase with the further attention paid to the independent innovation, independent design and research and development by the footwear industry. < /p >
< p > PEAK sports Mr. Hu also mentioned the demand for product design related talents. At present, design talents are mainly recruited from Beijing Institute Of Fashion Technology and Tsinghua Academy of fine arts, and the talent gap is relatively large. < /p >
< p > in addition, the analysis of human resources leaders of some enterprises shows that there is still a certain gap between colleges and universities in terms of personnel training and enterprise demand. "Recruitment is mainly based on chemical fiber specialty, but there is a common problem from the recruited staff in some vocational colleges, that is, the major of school learning is out of touch with enterprises. There are some technologies that have been eliminated by enterprises, and schools are still teaching. Therefore, when employees arrive at enterprises, they often have to undergo a longer training period before they can be employed." Tianyu chemical fiber deputy general manager Huang Qingfa told reporters. < /p >
< p > "however, students who graduated from secondary vocational schools and tertiary vocational schools have relatively strong comprehension ability. Generally speaking, employees who are able to stay behind after one year of work in the enterprise have great potential in promotion and promotion." Mr. Hu said. < /p >