Shishi Shoes And Clothing Enterprises Adjust Their Positioning To Make Changes.

Because it is predicted that enterprises will face a real "cold winter" this year, so many owners of stone lions have not been idle in the Spring Festival of the lunar new year. Instead, they use this temporary leisure to plan for "how to spend the winter", and others simply go to the foreign market in person.

Recently, more than 10 chief executives of Shishi's clothing enterprises have arrived in Germany. They can't wait to finish the Spring Festival. They went to Dusseldorf to attend the international fashion show in the fifth day of the fifth year.

At the time of departure, Lin, a garment enterprise who first visited abroad, dropped a sentence. "Although the European market is shrinking, I believe there are still business opportunities."

The key is to see how to grasp it.

To the point of view, more than half of the companies that go to Germany are "new businesses" that were unknown in the past.

People in charge of the Municipal Foreign Trade and Economic Cooperation Bureau believe that Shishi's new and old enterprises are not afraid of "cold winter" and the confidence of Rio Tinto's developed countries can be seen.

In addition to the government group, some enterprises in Shishi also used other ways to "explore the export road ahead".

On the fourth day of the fourth year, a production manager of a famous electronics company in Shishi flew to Poland.

It is reported that the company has had new customers in the country last year.

Last year, foreign consumption slowed down, resulting in a sharp increase in domestic market competition.

"At present, many domestic commodities are surplus, and the effective way is to go abroad to make money."

Guided by this idea, Shishi, a lingerie enterprise, made a decision in recent days on the basis of its own export increase of 200%% last year: adding more fire to foreign trade.

According to the reporter, at present, some enterprises in Shishi do domestic market have a plan to contend with "export liner".

In order to adjust the positioning of products and face the market changes caused by the global financial crisis, many enterprises in Shishi began to "change".

In order to change the unfavorable situation of "a lot of similar clothes being unsalable" in the domestic market, Emperor Lv Zong believes that the key of the 09 years is "marketable". Two days ago, he and his management team have made a decision: invite foreign professional fashion design team to "do something new", come to the company to select fabrics and design new models, directly combine some foreign clothing concepts with Chinese consumers, so that the factory clothing has more "highlights" in the market.

In the face of a large surplus of casual clothes, "hard rock" clothing companies are more determined to follow the path of specialization.

Last year, the main attack on functional leisure sportswear, products have entered France, Australia, New Zealand, Spain and other new markets, yesterday, the company official told us: this year, the development of products will be more professional, will use more new functional fabrics, and on the basis of continuous quality, strive to give fashion more fashion elements.

In recent years, the company has focused on the domestic market and opened up a new path for the shoe industry. The company has made a plan to "get involved in foreign markets". It will make full use of the recent export tax rebate policy raised by the state and consolidate the existing domestic terminal market, and also get a share in the international market.

On the day of the third day of the junior high school, several vice presidents in the fabric market gathered together. The main topic of the heated debate was "how to open the market in 09 years".

Hong Ming put forward the slogan of "strengthening confidence and joining the group in breaking through" to the president. He plans to make full use of the role of the association and, on the basis of enriching cloth products, while leading the member enterprises to develop new markets such as Beijing and Tianjin, while sticking to the market position.

Shishi garment city is going to push e-commerce this year. The responsible person of the city used the new year's duty on duty to further examine the "e-business" promotion plan with the relevant personnel, and sent members to Hangzhou in the fifth day of the fifth year, in order to learn from the operation experience of a professional website that has already made fire at home and abroad.

Wang Xiaonan: editor in charge