Making Money In A Clothing Store In The District

　　 Business Tips

The shop is different from the outside stores. There are few guests during the day. At 5:30 pm to 10:30, there is a rush hour. According to a week, business is the weakest on Monday, and Wednesday and Thursday are better.

Clothing sales Seasonality Very strong, winter and spring sell well, followed by autumn, summer is the worst, like 7, August is the off-season, this time, shop sales mainly books and discs.

In the pricing process, we must grasp the psychology of the customers. The same thing, if the customers think that they are buying the brand in the shopping mall, and they are unwilling to spend the money in the shop, so even the reprocessed clothes are still sold at the original price, so that the customers can feel the value and feel the balance in the consumption psychology.

Every critical point of the season is Sales peak Combined with the characteristics of most of the tenants in the District, girls are impulsive consumption, and the business of small shops obviously feels better on the days when wages are paid.

It is very important to cultivate the old customers. The sales of old customers in the market now account for 2/3. The consumption of an old customer is about 1000 yuan a month.

Li Jiangyuanhong's shop opened in the Hyun district outside the East Fourth Ring Road, and bought the suite at first to open a shop. The shop was so warm and pleasant that Yuan Hung said that she had not spent much time in decorating the house, not only did she design it herself, but also wallpaper herself.

She divided the big house into two parts, and placed books, discs and so on. There were clothes in the room, and there was a large Zhang Yuanmu color table at the entrance to the room. There were many magazines on the table, which could be used for cash collection. When the customers came, they could sit here drinking tea and reading books. Just like now, we sat on a high chair and made a pot of herbal tea, listening to her telling her story.

　　 Shop for yourself

Yuan Hong has a formal career. He teaches international trade in University, and is a sideline in opening a shop.

"My boyfriend and I both like to read books. They often buy books. They want to open a bookstore. Later, they look at this house. They think the location is good. They are very suitable for setting up shop."

At the beginning, Yuan hung was not sure about his business. She happened to have a good friend who often took a group to Nepal to travel. She could take things for her, so he took Nepal and India as her own. But because the girls in this district were fashionable, they gradually added some Chinese clothes, or added their own handicrafts to modern clothes, and books and discs, and later added some paintings and decorations. Yuan Hong named it "butterfly village" for the small shop. It is "Chuang-tzu's dream butterfly".

Yuan Hong and his boyfriend invested 100 thousand yuan, 20 thousand and 5 of the decoration was spent, and the rest of the money was used for stock. Previously, Yuan hung had never opened a shop. The worst thing she did was to "leave a quiet place for herself as long as it doesn't pay."

In December 12th last year, the shop opened, and they didn't do any publicity. Some people would hand in leaflets to the door of the household, but Yuan Hong disliked the way. "Many people only know us after six months, and thought it was a beauty shop."

Although not very impressive, the opening week was good. The 10 day flow broke through 6000 yuan, averaging 600 yuan per day. Yuan hung has counted an account, like her shop, the water flow between 250 and 300 yuan to break even, more is earned, this year in March has reached a peak, the daily running water nearly 800 to 1000 yuan, on average, the daily running water is probably between 300 and 400 yuan, the off-season is 200 yuan.

In terms of revenue and expenditure, Yuan Hong has its own "28" principle. For example, if she earns 100 yuan, she will turn in no more than 80 yuan, leaving 20 yuan, then 80 yuan to get 100 yuan, and then set aside 20 yuan, and the rest will go in again, so that part of it will be rolled into goods, and the other will be reduced to a small amount of savings, so as to prepare for some needs, for example, to enter some fur in the autumn, the investment will be bigger, so we need to use our savings.

It is very necessary for a small shop to calculate carefully. Otherwise, if you eat a meal, no matter what the next meal is, it will inevitably be eaten one day. Yuan Hong said that it needs a little economic foundation to open a shop in the District, otherwise there will be problems in the capital turnover.