Open Shop And Make Profits To Characteristics

< p > underwear industry is very small, so that almost all underwear enterprise employees know the bitterness stories of some underwear business owners. Their stories stimulate themselves to some extent, and many people are thinking about it. They expect to plan the future from the beginning of their business, and regard brand management as the dream of starting a shop, hoping that one day they will break through a path of blood, and they can also create a flower of water, create a new flower and create a lottery.

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< p > > strong > < a > href= "http:// www.91se91.com/news/index_c.asp" > pioneering case < /a > representative case: Hua's brand intestines < /strong > /p >

< p > the author recently contacted several underwear industry people who were in the initial stage of their business. They used to be middle-level cadres of underwear companies. Because of their love for this industry, they also had their own brand of selfishness. They either sold others' brands or posted cards as their own brands.

Here is an example of a former senior executive of a underwear enterprise in the South China Sea. After he resigned, he started his own business and acted as an underwear brand. At the beginning of the agency, the author and he had many in-depth exchanges with him. His ideas and business ideas were as follows: < /p >

< p > 1, underwear brand is not a big deal, it is not the same thing, so and so, they create a brand for 35 years.

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< p > 2, I first "a href=" http:// "www.91se91.com/news/index_c.asp" > agent "/a" > a region, as long as more than a few stores, according to my own concept of duplication of shops, I believe that within a year will be a certain return, may not make money, but my brand tree stand up.

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< p > 3, my shop name will definitely not use a single brand. I open shop to help enterprises to publicize. Then, I will build my own terminal brand, and get more than a few brands in it, so as to attract as many customers as possible.

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< p > 4, brand management will last long and lose money in the short run, but we must pay attention to image even if we lose money.

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< p > < strong > case analysis: < a href= "http:// www.91se91.com/news/index_c.asp" > brand < /a > costs run counter to < /strong > /p >

< p > it should be said that this friend's point of view is logical and has no problems. Putting brand management in the first place is enough to explain his determination and ambition.

This article does not describe the results of his brand management. It only describes the method of his specific operation and the cost he has taken to study the practical problems of selling, acting and brand management.

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< p > < strong > opening: expenditure 80 thousand, sales in the month 10 thousand < /strong > < /p >

< p > the first image store opened. With the support of the manufacturer, although most of the door ads were his own brand names, the manufacturers also had a part of their expenses for decoration, and presented a set of counters. In this way, the pfer fee was 20 thousand, the ordering fee was used, the lion dance and 2 promoters' wages were paid. The first month passed quickly, and spent a sum of money. The shop opened up 80 thousand yuan and sold 10 thousand in that month.

The rental and management fees of the store add up to 3100 yuan. The salesperson's salary is 1400 yuan (700 yuan per month), the fixed cost is almost 5000 yuan, the gross profit is 5000 yuan, and the overall profit is slightly surplus.

A surprise, loose flower belly began to calculate, with the increasing number of shops, the popularity of their own shops is getting better and better, it should have more than 10% growth rate per month, a year down, the monthly sales growth of 1000 yuan sales, to 1 years later, sales gross profit will reach about 13000 yuan, ha ha, then the store brand is quite valuable.

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Less than half a year after "P > strong", merchants began to spend 10 thousand of the time, 7 shops signed, and a deposit of 21 thousand < /strong > /p >

"P > time slowly moved forward. In the twinkling of an eye, almost all the shops were progressing at a rate of 10%. They were looking at the gradual development of the shop. They thought that the underwear owners might have been like this before. They could not fall behind too much. It was time to expand their channels and expand their terminals.

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< p > because of the middle-level cadres of underwear enterprises before the flowers, the dealer conference and regional investment promotion conference held by enterprises also participated in or carried out quite a lot. Facing this set of flowers, they began to plan the regional investment promotion conference. They realized that their own district was only 4 counties, and that every county had a good place.

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< p > a flower, a model company was invited to get the lighting and sound, and simply found a hotel. The 4 models walked away, and he knew that according to the local consumption level, a business association could not spend too much money. Due to the preparation work, 14 dealers were invited, and the result was 7.

Many dealers say that few agents in the region have such a good condition to do business, and some of their own shops are also excellent. So they have joined. Due to the limited consumption power in the region, 7 of them have been selected as their distributors, so that they can set up shop.

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After spending less than P, a cost has been spent. The total cost of investment has been 5000 yuan, model lighting, lighting and audio, and 1300 yuan venue fee. Because of the need to operate the regional market, some people have rented an office, recruited employees, the office rent is 1200 yuan / month, the staff 1000 yuan / person's basic salary, recruited 1 people.

In this way, the total cost is almost 10000 yuan, and 7 dealers have invested 21 thousand yuan (3000 yuan for each deposit).

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