Four Asked Dress: "Zhuzhou Clothing" Confidence Gone?

< p > from the annual sales volume of 40 billion yuan to the formation of 100 billion industrial clusters, the clothing industry in Zhuzhou still has a long way to go.

To achieve industrial pformation and upgrading, how can "Zhuzhou dress" face opportunities and challenges? < /p >

< p > no doubt, the apparel industry faces many challenges at present: weak pportation advantages, extensive market operation, low brand effect, stronger competitors and fierce electricity providers.

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< p > pformation and upgrading is the two time to start business. The most important thing in "Zhuzhou dress" is to gather confidence.

How should the "Zhuzhou dress" rise vigorously? Where does our confidence come from? < /p >

< p > - inscription < /p >.

< p > < strong > A. < a href= "http://sjfzxm.com/news/index_f.asp" > Sales < /a > processing.

< p > "business is becoming more and more difficult."

In mid May, Pan Zhaohui, the owner of the dress of the city, looked at ten orders a day and sighed deeply.

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< p > she misses the good times a few years ago: hundreds of pactions are common in a day. Customers not only have nearby Changsha and Xiangtan, but also Northern Hunan and Jiangxi are also taking goods from Zhuzhou.

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< p > but after the opening of Wuhan Guangzhou high-speed rail, Pan Zhaohui's old customers gradually lost. Guangzhou, Foshan and other places became the first place to pick up goods. "The same product, Guangzhou goods are cheaper than Zhuzhou products."

She said that before making OEM, the profit of a garment was around 10 yuan, and now it can be 4 yuan.

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< p > bad mouthing is not only a market seller.

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< p > Tan Li, the boss of Kimberley garment pants, a small garment factory in the LSU district.

In previous years, the annual sales of enterprises were millions of yuan, and the profits were at least several hundred thousand yuan.

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< p > but in the past two years, the cost of manpower has been high, and sales have shrunk. She can't play. "If you want to live, you have to continue to invest, and at the moment, it will not be enough to survive."

Tan Li introduced that at present, a large number of medium and small trousers manufacturers in the area of slash have simply stopped production because they have no orders, giving employees a long vacation.

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< p > < strong > B. encountered bottlenecks, but can not lose confidence /strong < < /p >.

< p > Li Xiaotong, the vice chairman of the LSU District Committee and the chairman of the new Lun song group, is disgusted with the theory of decline and decline. "In recent years, in order to make a strong" Zhuzhou dress ", the Guangzhou team, the Zhejiang team and the Foshan team have all come. The Alibaba has built only 8 industrial belts in the whole country, Zhuzhou is one of them.

So many outsiders have confidence in Zhuzhou costumes. Why do we have no confidence in ourselves? "/p".

< p > around the world, Wuhan, Zhengzhou and Nanchang are all accelerating the pformation and upgrading of the clothing industry.

And Zhuzhou has a deep knowledge of the clothing of the Song Dynasty. There are 30 years of clothing market and thousands of garment processing enterprises. We must first have confidence in ourselves.

Ye Tianyi, deputy general manager of the new Lu Song group, believes that the clothing industry has indeed encountered development bottlenecks. However, as long as we find the gap, we will be able to see the sky and the sky.

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< p > "difficulties are temporary. Perhaps Hangzhou Sijiqing market today is the tomorrow of the Lun song dress city."

Xu Kang, chairman of Hunan Zhongfu Shang Ding Garments Co., Ltd., said that Zhuzhou's clothing is not as bad as it is, but it is better to go down-to-earth, find the right cause and start again.

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< p > < strong > C. is facing the crux of the problem, in order to solve the problem < /strong > /p >

< p > let us comb out what causes the development of Zhuzhou costumes. < /p >

< p > < strong > the crux of the problem: entrepreneurs are small and rich, but not heavy brands. < /strong > < /p >

Why did not more than 2000 P women's trousers enterprises come out of a big brand? As a national trousers production base, why can products only occupy the low-end market? < /p >

The current situation of Zhuzhou women's trousers reflects the present situation: the industrial development mode that relies solely on imitation, simple operation and demographic dividend has made the clothing industry remain in the middle and low P.

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< p > Xu Kang is a Wenzhou dress man. When he first came to Zhuzhou, he once discussed with a boss of a trousers pants factory that your annual output is over a million. Why not try to make a brand?

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< p > the answer from the other side made Xu Kang surprised. He did a good job in OEM. Why did he pay so much for the brand?

If I invest 5 million this year, will I be able to earn money next year?

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< p > this is a true portrayal of a considerable number of people in the clothing industry in Zhuzhou.

Brand building is very difficult. It takes time and needs long-term investment.

But there is no brand in an industry. How can we talk about upgrading? < /p >

< p > at the beginning of the new century, the clothing market of Fujian Shishi and Henan Zhengzhou has little difference from that of Zhuzhou.

But today, when talking about them, the first thing to think of is the birds of fortune, CABBEEN and M·SUYA. They have risen to the front because of their brands.

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< p > "in the final analysis, our enterprisers are too smart to go all the way, when they find that they can't play anymore.

The head of the market Management Bureau said.

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< p > < strong > the crux of the problem: Two: there is no synergy between government and enterprises, and the pace slows down < /strong > < /p >

< p > "I have always thought that" Zhuzhou clothing "will rise, and the government, associations and industry will mainly form a resultant force.

Ye Tianyi said, in the past, many times the government looked to the enterprises, the enterprises looked to the government, and the associations were difficult to coordinate. There was no resultant force between the three.

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< p > "Hangzhou, Guangzhou and Shishi seize the opportunity."

Xia Dan, general manager of Zhuzhou Tianwei Wei limited, said that these cities, government policies, enterprises follow up quickly, the associations are in the middle, and we are still on the road.

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< p > < strong > crux three: industry supporting ability is weak, business is difficult to do < /strong > < /p >

"P >" the prosperity of business is the main cause of the rise of "Lun clothing", but also because of too much emphasis on Trade and commerce, we neglect to make matching and look upstream.

Duan Feng, general manager of electronic commerce, said.

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< p > for example, the tag of a pair of trousers is only a few cents in Guangzhou, and 1 cents and 5 cents in Zhuzhou. Why? Because Zhuzhou clothing lacks supporting market and has no right to speak in the market.

In order to ensure the upstream supply, the processing side must get the material at high cost; and downstream, because the sales side is dominant, the pressure is serious and business is very difficult.

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< p > "Zhuzhou must accelerate the pformation and upgrading of the industry, and at the same time enhance the scale and scale of the platform so that the industry and platform can complement each other and promote each other."

Duan Feng said.

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< p > < strong > D. pformation and upgrading, how to live this chess? < /strong > /p >

< p > look at the overall situation and straighten out the train of thought. "Zhuzhou costumes" should not fall into the blue cloud.

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< p > mid May, the new LSU International Clothing Industrial Park successfully introduced 22 children's clothing enterprises in Foshan.

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< p > Why do Foshan enterprises choose Zhuzhou? Chen Junqiang, deputy general manager of the new Lun Song Yu Cheng Real Estate Co., Ltd. explains that one is the local complex. In the Guangdong apparel industry, Hunan Entrepreneurs account for 4 of the total. Two, the industry of Zhuzhou has the details, and the future plan is very clear.

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The "Lun song clothing industry master plan" issued at the end of 2012 P clearly focused on building new Lun song (white Guan) International Apparel Industrial Park and building Longquan International Fashion Expo trading center and other key projects. The resource of "Zhuzhou dress" was gradually revitalized.

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< p > Ye Tianyi depicts that the new industrial park in the future will include production, processing, accessories, professional wholesale, warehousing and logistics, and living and living together, so that the industry will have agglomeration effect.

Zhuzhou clothing needs the concept of foreign enterprises to stir up the whole industry pattern, and let the local ideal enterprises grow in the collision with the catfish effect.

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< p > Li Xiaotong introduced the clothing industry. The government is giving intensive support policies to encourage clothing enterprises to make brands bigger and stronger.

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< p > software matching is also very important.

Xia Dan believes that the entry of Alibaba's Zhuzhou industrial belt is an opportunity.

Prior to this, Taobao's platform, rip and silk, and three squirrels are becoming stronger and stronger.

So, can we make several "Arab brands" by leveraging the Zhuzhou industrial belt? By leveraging the electricity supplier channel and innovating the brand mode, it may be a shortcut for the Zhuzhou dress to make the brand.

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< p > now, Zhuzhou's first highly customized menswear brand, "no use", has been completed in the first phase. "We want to prove that Zhuzhou is not the brand's desert."

Xu Kang said that in building brands, you can borrow advantages, such as "do not use", using Hangzhou's design and Shanghai's sales channels, but the brand is Zhuzhou's.

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< p > [related reading] action target < /p >

< p > by the end of 2017, the total income of clothing industry reached 100 billion yuan.

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< p > 5 leading clothing stores with annual sales revenue of 6 billion yuan, and 5 clothing leading enterprises with annual sales of 1 billion yuan.

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< p > the introduction of 3 leading brand headquarters in China, and 3 famous large scale professional markets and shopping centers in the country, and 3 new well-known trademarks in China and 30 famous trademarks in Hunan.

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