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    Shops Invest Heavily In "Shop" And More Emphasis On "Business"

    2014/7/11 16:07:00 84

    Shop InvestmentShop OpeningMarketing Strategy

    < p > < strong > a shop can really support three generations. < /strong > < /p >


    < p > as the saying goes, "one shop supports three generations", this fully reflects the characteristics of < a href= "http:// www.91se91.com/news/index_c.asp" > shop < /a > higher return on investment.

    In some commercial developers' advertisements, we can see the attractive promise of annual yield of 8% to 10%.

    The temptation of high returns has made a hot market in recent years.

    < /p >


    Less than P, it is worth noting that the return rate of ordinary investors has dropped from about 12% to 6% to 8%.

    Although this rate of return is still quite high, it has already shown the risk of investment in shops.

    < /p >


    < p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > investment > /a > traps emerge in an endless stream < /strong > /p >


    < p > under the influence of the gradual increase of investment in the shops, a series of investment traps also emerge.

    There are two types of risks that deserve the most attention. First, the minimum rate of return is promised.

    < /p >


    < p > > after two years of booming investment in shops, there is a case in Beijing's shops market which can not be fulfilled in one case, such as gigantic storehouse, Fifth Avenue and so on. When the project is sold, the developers can publicize the rate of return of 8% to 10%. After half a year's opening, the occupancy rate of the shops has not exceeded 60%, and the high rate of return on investment has not been realized.

    < /p >


    In addition to the commitment investment "a href=" "http://? www.91se91.com/news/index_c.asp" > income < /a > bottom, the other big trap is the shop "dismantling zero".

    Due to the relatively large area of ordinary shops, ordinary investors are hard to bear, so some developers have launched the so-called "zero demolition" slogan, and promised to handle small production certificates.

    But in fact, according to the relevant policies, the premise of "zero demolition" is that we must apply to the housing department for approval procedures.

    < /p >


    < p > if we want to change the load-bearing structure, we must go through the approval procedures for the construction, planning, fire protection, health and other management departments. After approval, they can be partitioned and partitioned, and the registration procedures should be processed before they can be sold.

    For investors, these change registration documents should first be seen.

    Otherwise, you can't get the certificate of production at all.

    < /p >


    < p > < strong > the area is far from enough < /strong > /p >


    < p > for many incoming investors, investment shops first focus on lots and prices. In fact, these are only the basis.

    Theoretically, shops must survive and develop in a certain commercial atmosphere.

    For businesses that have not yet formed a climate, it will naturally take some time to "nurture" them.

    Only after the business atmosphere is cultivated, can shops achieve the desired operating conditions and return on investment.

    If developers only quote some concepts, blindly publicity is relatively close to downtown, but there is no specific commercial development plan, which is far from enough.

    < /p >


    < p > from the current business environment in Shanghai, it is also a commercial center area. The rent spread of shops is widening further, which is more than 3 times the maximum. As for the commercial streets in the sub commercial areas, the difference between them is even more than 10 times higher.

    There are many reasons for determining the rental of shops, not just a geographical location.

    For example, the surrounding business climate, the trend of the terrain, the height of the floor, the area of the shops, etc. may all cause the difference between the rent and the rent.

    Therefore, in investment shops, especially foreign shops, more cautious.

    < /p >

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