Business Treasure: Conditions For Successful Operation Of Clothing Brands

It is said that there is no commodity that can not be sold, but only those who do not sell it. Similarly, there is no bad brand, only those who do not run brands. In order to make terminal distributors better manage their own acres of land, I have summarized the experience of domestic brand terminal management over the years. Specifically, the successful operation of clothing brands should have the following nine conditions.

A kind of good The state of mind. Making a living brand is not a matter of instant success and eager for success. It needs a training process. Dealers must have a calm state of mind. Always be passionate about your career, always maintain an optimistic attitude, maintain a relaxed mood and maintain the desire to succeed.

Firm belief. Believe in your choice, believe in your brand, trust your partner, trust your team, believe in your product, carry on setbacks, stand up to attack, and one percent of your hopes will also make one hundred percent effort. On the contrary, if you are afraid of the wolf and the tiger, you will lose nothing and lose your mind if you want to win.

A clear plan. Without plan, there is no direction. To formulate feasible business plans, set down the target of purchase, sales, storage, and holidays, and carry out the plan in an orderly way. Only in this way, God will reward diligence, and at some unexpected moment, success will come quietly.

The right way. There are ways to pick and choose goods, sell products, methods, promotions and discounts, choose and employ people, manage personnel, encourage teams, and cultivate customers. There are always more ways than difficulties. If you want to think about it, there will always be ways to make excuses for failure and to think of ways to succeed.

Sufficient supplies. Goods can be sold; there are plenty of goods in the store, so customers have more choices; the medium and high grade goods should be available, the whole products should be reasonably matched, the categories should be complete, the varieties should be rich, the styles should be separated, the colors should be staggered, and the prices should be pulled apart. Ordering can not be decided solely from the angle of personal interest, but also the consumption needs of customers. It is impossible to negate the emerging styles with their past experience, and refuse to reject the avant-garde goods and high-end goods. It is recommended that the two or three level market stores organize goods according to the 7:2:1 golden ratio, that is, 70% is the core product of poly, 20% is the popular product, and 10% is the high-end eyeball product.

Flexible sales. In general, there are many retail outlets, the idea of group buying, promotion efforts, publicity to be eye-catching, discount for reasons, new products should be pushed forward, old goods are dealt with ruthlessly, acquaintances do not bargain, and customers are allowed to lose face. The goods to be sold must be decisive, the goods on sale must be willing to be sold, the goods that are often sold must be stable, the salable goods should be sold at a high price, and the unsalable goods should be sold at a low price. To bite the price and withstand the challenge, the poor sell the benefits, the rich sell the honourable, the old customers sell the integrity, the new customers sell the confidence, the men sell the feeling, the women sell the emotions, the young sell fashion, and the middle-aged sell the culture. In short, you sell not only goods, but also service and attitude, enthusiasm and smile, and customers' nice impression on you.

Excellent team. Brand problems happen every day. Don't be afraid of problems. Instead, you should take the initiative to identify problems, analyze problems and solve problems. We should dare to admit our shortcomings and prejudices, correct ourselves, improve ourselves, supervise ourselves, learn from others' successful management experience, encourage, care and educate employees, stimulate their enthusiasm, sense of responsibility and sense of ownership, and cultivate their professional skills and professional ethics.

Excellent image. Image benefits, image attracts popularity, store image is the first card of brand. To enhance brand competitiveness, terminal stores should cooperate with brand operators to implement a unified brand image decoration and upgrading. Check your shop regularly to check whether the goods are in disorder, whether the display is messy, whether the lights are dim, whether the personnel are loose or not. If your store's goods are placed in disorder, the display is out of order, and even the illegal products will appear, then the good brand image will vanish. How can the brand management develop and grow?

Stable funds. Investment must be budgeted. Brand management requires stable capital base, and funds can not be blindly invested. The order can only be placed in order to make delivery, and timely repayment will get more trust and support. Usually we have to store stores, promote business by sales, and prepare funds for recycling. We can turn around and absorb funds through various channels, so we can't wait until the goods are sold. Nor can we rush to enjoy it and transfer the proceeds and profits to other uses immediately.