Designer: Zero Distance Communication With Consumers

1., China's clothing design education should go out of the campus, close to the brand and go to the market. The local clothing brand needs no "academic" designer, but also needs to know the market and understand the consumers.

Two Trade Association We should integrate industry resources, intensify efforts to establish research institutes for upstream garment design, and regularly publish popular fabrics, fashion colors and fashion trends.

Three Brand enterprise In organizing product development, we should pay less attention to the behavior of development, especially the development cost input, product development guiding ideology and resource allocation.

4. as the leader of the industry, the strong local brands should play an exemplary and positive role in improving the original design level of domestic clothing, and take the lead in promoting the domestic garment design level.

5. led by the association, joint enterprises should set up the system of access, evaluation, training, promotion and flow in the industry, standardize the professional behavior of designers and the employment industry of enterprises.

6. standard chief Designer And the designer team's stable and sustainable improvement system, so as to achieve the continuity of brand clothing design and development.

7., establish a system of clothing designers to take the market and carry out terminal shopping guidance, so that designers can understand the market and consumers.

To improve the originality and level of local brand clothing design, we need to start from many aspects such as education, industry, enterprise and market, constantly improve the quality and professional level of local fashion designers, and optimize internal and external resources, so as to enhance the competitiveness and vitality of local brands in domestic and foreign markets.