1 Billion 900 Million Refinancing Cooperation To Create "Nutriment United Nations"

On the evening of July 11th, P announced that the total amount of public offering raised by non-public offering would not exceed 1 billion 900 million yuan, and the raised funds would be used in the four phase construction project of the Zhuhai production base, the Guangdong Bai Jia single product operation project, the "technology operation center project", "information planning and construction project" and "terminal fine management and brand building project".

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"P", deputy general manager and Dong Mu Lin Zhi Cheng, said that the refinancing could provide a financial basis for the company's subsequent M & A activities.

The company is facing the opportunity of rapid development of the dietary supplement industry and the scattered integration opportunity of the industry. It has the opportunity to integrate multiple resources and occupy a larger market share.

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< p > Lin Zhicheng said that the refinancing will help the product marketing upgrade to the value marketing strategy, realize the extension of the extension with the merger and acquisition, and then realize the pition from the United Nations to the brand brand of the raw material, and finally create a "nutrition United Nations" development strategy to provide consumers with more abundant dietary supplement product choices and become the leading enterprises in the Chinese and global dietary supplement industry.

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"In addition to existing brands, the company plans to incorporate some new brands of" a href= "http:// www.91se91.com/news/index_c.asp" mature brand "/a" and the future development direction of the brand into the Zhuhai plant, "said P.

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< p > strong > dietary supplement industry is still in the golden growth period < /strong > < /p >.

Less than P, the market size of dietary supplements (non direct marketing) is expected to reach 100 billion yuan in 2020.

Xu Huafeng, Secretary General of China Health Care Association, said earlier that the 2014 a href= "http:// www.91se91.com/news/index_c.asp" > dietary nutrition < /a > the supplement industry will still be in the golden period of high growth.

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< p > data show that the per capita consumption of dietary supplements in China is only 1/10 of that in the United States, which is equivalent to the mid 80s level in the United States. Income increase, consumer education, elderly population increase and government promotion jointly promote the rapid development of the industry. China's dietary supplement industry sales volume is expected to grow by more than 15% over the past year, and the growth rate of non direct channel is expected to exceed 20%.

There will be enormous room for growth in the expansion and expansion of connotative shops, which will continue to maintain the industry's leading growth advantages and speed in the future.

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< p > January 2012, the national development and Reform Commission and the Ministry of industry jointly issued the "12th Five-Year development plan" of the food industry, and put forward specific requirements for the "nutrition and health food manufacturing industry": by 2015, the output value of nutrition and health food reached 1 trillion yuan, an annual average growth of 20%; and the enterprises with more than 10 sales revenue of more than 10 billion yuan, the production concentration of the top 100 enterprises exceeded 50%.

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Less than P, industry insiders say that the unique advantage is that China is sitting on the fastest growing market and will soon become the world's largest market in the industry.

Judging from the announcement, the fund is mainly used for production, operation and information construction, and funds for future mergers and acquisitions and project layout.

Looking forward to the future, he will take advantage of the capital market and create a "nutriment United Nations".

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< p > < strong > < a > href= < http:// > www.91se91.com/news/index_c.asp > > Health > /a > multiple development consolidate endogenous growth power < /strong > /p >

< p > the 2014 half year performance forecast shows that the expected performance in 2014 is higher than that in the same period last year. The net profit attributable to shareholders of listed companies is about 326 million 120 thousand yuan -37271 million, an increase of 40%-60% over the same period last year.

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< p > Lin Zhicheng said that the development trend of control industry will be pformed from product marketing to value marketing on the basis of the four driving forces of product, brand, channel and service.

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In the first half of 2014, P continued to steadily push forward and implement terminal refinement projects, and began to improve service capabilities and promote "nutrition home system" to enhance single store output, customize a new management system to create core competitiveness, cultivate healthy management brand "twelve baskets" based on mobile Internet thinking, and continue to develop new profit growth points such as new brand and new projects such as single product new mode.

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In the face of the surging tide of mobile Internet in the era of big data, P put forward the pformation from "product marketing" to "value marketing", vigorously improving service capabilities, and actively laying the "nutrition" member management network, through the integration of online and offline resources, and making use of big data innovation services to enhance brand influence.

This refinancing will help product marketing upgrade to value marketing strategy.

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< p > industry analysts say that many ways jointly promote the endogenous and epitaxial growth of health.

At the same time, the increasingly perfect industry regulation provides a good environment for the development of leading companies such as Mr Tang, and it also means that the domestic health care industry will usher in a major reshuffle.

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