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Four Aspects That Should Be Paid Attention To In Choosing Clothing Agency Enterprises

2014/7/12 10:36:00 56

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inspection of clothing affiliate brands is a difficult task for many franchisees. Choosing clothes to join the brand requires first paying attention to the garment joining enterprises, and paying attention to the four aspects of the apparel enterprises, but they can choose the right clothing brand. Generally speaking, under the premise of guaranteeing the quality of products, clothing franchisee needs to mold the concept of brand culture. Its core content is the overall image of corporate culture, including corporate culture concept system, development concept, visual communication system and product development system. This is also the cornerstone of stabilizing the market and developing the brand. 
 > strong > 1, < a href= "http://sjfzxm.com/news/index_cj.as > > clothing joining /a > enterprise culture concept system /p >
 the system includes: enterprise purpose, enterprise management, enterprise spirit and corporate brand culture concept -- a social oriented attitude, and enterprise mission, enterprise goal, enterprise strategy, development concept, service concept, management concept, human concept, safety concept and talent concept that the apparel franchisee has in the whole management system of production, management and execution. It is the basic principle of enterprise internal execution and the spiritual requirement of enterprise behavior system. Successful enterprises or brands connect their functions of their brands and commodity brands with consumers' psychological needs in a constant form, and establish a stable position in the minds of consumers through this way. 
 2, the development concept system of garment joining enterprises 
 for apparel enterprises, its brand operation strategy, construction strategy and channel strategy are the macro concepts guiding the development of apparel franchisee, and determine the market positioning and development direction of apparel franchisee. It is adjusted and established on the basis of culture, vision, product system, and market feedback obtained by other systems. It is a systematic project based on scientific and effective market research and analysis, from analysis, design, execution, feedback, re analysis to re execution. 
 3, the visual system of garment joining enterprises /p >
 the system includes basic visual image and applied visual image, and extended auxiliary images, which constitute a complete VI system. The perfect visual system is a very important part of the enterprise image system. It can get the identity and sense of belonging of the employees, strengthen the cohesion of the enterprise, set up the overall image of the enterprise, spanmit the information of the enterprise to the audience through the integration of resources, and continuously strengthen the awareness of the audience through visual symbols, so as to gain recognition. 
 4, the expansion system of garment joining enterprises /p >
 the whole system includes: business expansion, service development, product line expansion, product quality expansion, etc., which is the follow-up force for brand clothing enterprises to develop continuously. With the diversification of the market and the fierce competition of products, especially those of some garment enterprises who ignore intellectual property rights and are keen on counterfeiting, imitation products are constantly flooding the market. The low cost of counterfeit products causes low prices, which greatly hinders the development of ingenious enterprises. At the same time, consumers' "new and old" consumer psychology also requires enterprises to constantly innovate to ensure market share.