The US Han Bai Group Buys DB Clothing To Enter The European Market.

< p > > a href= "http://sjfzxm.com/news/index_c.asp" > American Han Bai group "/a" (HanesBrands) recently announced that it intends to purchase DB apparel company with 400 million euros (US $545 million) in cash.

The paction is expected to be completed in the third quarter of this year, and the purchase amount is about 7.5 times the core profit of DBApparel.

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< p > Han Bai group is a world top 500 company listed on the New York Stock Exchange (NYSE:HBI). It is the largest underwear manufacturer in the United States and one of the largest textile manufacturers in the world.

The Han Bai group has a long history of over 100 years, and has led to industry changes one after another. The first thing is the introduction of men's two piece underwear, women's socks without rear seams, no sense labels, and skin tightness belts.

Han Bai owns many famous clothing brands, such as Hanes, Champion, bra brand Playtex and Wonderbra.

In 2004, Heng Bai brand of Han Bai group took the lead in China.

In 2007, Han Bai spent $98 million to build Han Bai (Nanjing) Textile Co., Ltd. in Nanjing, which is the largest textile production base in Asia.

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< p > this acquisition is the second major purchase made by Han Bai group in more than a year.

In July last year, Han Bai bought the MaidenformBrandsInc., a rival of the United States, for 23.5 US dollars and 575 million US dollars in cash.

Ladies' underwear has many underwear brands such as Maidenform, Mei Dengfeng (Lilyette), Flexees, SelfExpressions and SweetNothings, as well as Donna Karan (DonnaKaren) and DKNY's underwear agency.

The acquisition expanded the brand portfolio for Han Bai on the basis of the original underwear and clothing brand, which was widely regarded by analysts as a "very successful" acquisition.

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Less than 89% of P's business comes from the US, and its market share in Western Europe and central Europe is obviously insufficient.

The acquisition of DB clothing is aimed at opening up channels for Han Bai to enter the European market.

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< p > DB apparel (DBApparel) is a European company mainly engaged in knitwear and men's underwear, headquartered in Paris.

DB apparel is the leader of underwear brand in Western Europe. Its underwear market share ranks first in France and Spain, ranking second in Italy. Its market share of knitwear and hosiery is ranked first in France and Germany.

DB clothing covers 16 countries, about 45% of its sales come from the French market, 15% from Germany and Austria, and 20% from Spain and Portugal.

DB clothing's strong brands include DIM, Beier Le, magic bra and so on.

DIM accounts for about half of its total sales.

Strong local brands include Germany's knitting brand N rDie, Italy's underwear brand Lovable and Spain's men's underwear brand Abanderado.

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< p > Han Bai and DB clothing were once owned by the Sally group (SaraLeeCorp.).

In 2006, private Holdings Company SunCapitalPartner bought DB clothing, and Han Bai was split from Sally group to become an independent listed company.

DB retained the sales rights of underwear brand bras and Bel le in Europe, and Han Bai owns the sales rights of the two brands in the Americas and Asia.

After the success of the acquisition, the two companies will share the global sales rights of the brand of the times, magic bra and DIM.

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< p > the stock price rose sharply on Han Bai, stimulated by the purchase news.

The acquisition is expected to bring 25% adjusted earnings per share to Han Bai in 2015 and bring about an adjusted earnings of about 1% per share during the 3~4 years after the completion of the paction, which will increase its annual revenue by more than $875 million. The adjusted profit will increase by about US $125 million.

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"P" is very optimistic about the development prospects of the acquisition.

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< p > "acquisition of DB clothing will be another successful acquisition by Han Bai, and it will ensure the return of shareholders."

Richard Noel, chairman and chief executive officer of Han Bai group, said: "we will reintegrate the two great companies and create huge growth and more opportunities." RichardNoll

After integration, we will be a company with an annual sales volume of US $6 billion. We will continue to adhere to the innovation driven strategy and will enhance our global supply chain level. "

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"P > DB has an outstanding management team and world-class employees," said Gerard Evans (GeraldW.EvansJr.), the Han's chief operating officer.

"This company runs well, is the leader of the market, and is a very good company in our underwear industry.

We are looking forward to the entry of DB fashion team.

We will have the world's top underwear brand and the most talented employees in the industry. We have enough scale and passion to develop to the largest daily life clothing company in the world.

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